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Marketers are expected to turn every company update into front-page news. The hard truth? Most ”big” announcements never make it past a journalist’s inbox—drowning in a sea of embargoed press releases, cold pitches from “disruptive” startups, and an email titled “Re: Re: Re: Following up on my follow-up.”
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Heba Hitti
20.03.2025
In a turbulent economic landscape for startups, building trust is more important than ever. What is AI sovereignty and how can it help? Maddyness UK investigates.
In partnership with OVHCloud
13.03.2025
Branding matters more than ever. It’s at the heart of every successful business - it’s what connects a company to its audience and makes it stand out in an increasingly saturated market. It shapes how people perceive and relate to a brand, giving them a reason to care.
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Sally Linsdel
21.02.2025
The Open Economy - a global ecosphere of non-permanently employed workers - calls for organisations to transform their HR approach into a more open framework or “OpenHR”. This framework addresses the integration of both permanent and flexible talent, collectively called “Open Talent”, to meet the demands of modern and future workforces.
19.02.2025
As a London-based independent corporate finance advisory firm, Verdier & Co. assists corporates and private equity firms in acquiring businesses across Europe. Their Extensive Mapping Intelligence (EMI) service, designed specifically for the early stages of M&A, combines tech-driven methodologies with the insights of investment banking to unearth high-value acquisition targets aligned with client needs.
30.01.2025
E-commerce businesses are increasingly leveraging social media platforms to expand their reach, drive sales, and build stronger connections with their audiences. With billions of active users across various platforms, social media offers unparalleled opportunities for e-commerce brands to thrive.
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George mathew
21.12.2024
In the world of Software-as-a-Service (SaaS) companies, we are no strangers to ratios. From Annual Recurring Revenue (ARR) to LTV/CAC, Rule 40, and The Magic Number — you name it, it has a ratio. Yet, there has always been a missing piece—a ratio that tells us if we are spending too much on our most valuable asset: our people. Enter the Salary Efficiency Ratio (SER), a metric I’ve developed to fill this critical gap.
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Edward Keelan
20.12.2024
With the competition for top jobs more fierce than ever, online bootcamps like Miracamp are helping young creatives finesse their skills and boost their employability.
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Kirstie Pickering
17.12.2024
Recently, I took a 3 hour train to Edinburgh to meet with 8 of the 580 members of my paid community. As we sat chatting informally about life and business, I asked them what it was that made them join and stay in my community, over the many, many others currently flooding the online business world.
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Lea Turner
16.12.2024
It can be difficult to stay competitive in an industry that evolves and changes as quickly as digital marketing. But with 2025 just on the horizon, now is the perfect time to reassess your strategy and identify areas where you can make changes.
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Dakota Murphey
13.12.2024
“Start your own business,” they said. “Become your own boss,” they said. “Determine your own hours,” they said. You did, and by now have discovered the gruesome truth beneath the platitudes. Would you change it? Probably not. Which is why we are here.
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Bruce Whitfield
11.12.2024
The relationship between brain science and business strategy is becoming increasingly critical for effective leadership. Candace Pert, a renowned physiologist and biophysics professor, has shown that our mental and physical systems are inextricably linked, a connection she highlighted with her discovery of the brain's opiate receptor.
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Jill Taylor
09.12.2024
Have you ever wondered if those little scraps of paper (or digital codes) hold the key to retail success? Imagine the thrill of finding a voucher tucked away in your wallet like a hidden treasure, only to discover it's a ticket to saving some serious cash. But for retailers, the real magic happens when they learn how to wield these mighty discounts in the role of vouchers in retail marketing, to attract bargain hunters and build a loyal customer base.
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Evelyn Johnson
07.12.2024
In today's competitive business landscape, creating a positive work environment is crucial for attracting and retaining top talent. As senior HR leaders, we have the power to significantly impact employees' lives and boost overall organisational performance.
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George Mathew
30.11.2024
Maddyness Factory
The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.
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