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How to resolve any conflict at work
In my time as a former hostage negotiator, psychologist, and leadership professor, I know how even the most bitter conflicts can be resolved. Importantly, the most effective means of doing so is not via force, or other methods of coercion, but instead via conversation, connection, and common ground.
Tools by " George Kohlrieser
25.04.2025
AI and offshore talent means it's never been easier for startups to build software
AI has changed the rules for software developers, and the successful startups of the future will be those that can build and deliver software faster than ever before.
Tools by " Yasin Altaf
21.04.2025
How to network like a founder (Not like a salesperson)
Most people think they know how to network. You turn up to an event, exchange a few business cards, shake some hands and hope someone remembers you when they need what you’re selling. That’s networking like a salesperson – and it’s why so many people walk away from events thinking it was a waste of time.
Tools by " Ajay Mistry
11.04.2025
Why culture and strategy are the hallmarks of great leadership
Someone once said to me that “culture eats strategy for breakfast”. Perhaps suggesting that all the best-laid plans in business won’t execute well unless you have the right people. I get it, but also feel like this is a bit of a misnomer. After all, you need a strategy to have culture, right?
Tools by " Adam Bialy
03.04.2025
Branding advice to AI highflyers
The conversational AI highflyers ChatGPT and Perplexity have disrupted the world with dizzying speed, upending industries and each other. Now comes the hard part: mastering the art of building timeless brands.
Tools by " Jim Misener
26.03.2025
Why your big news isn't in the news - Here’s how to make yours count
Marketers are expected to turn every company update into front-page news. The hard truth? Most ”big” announcements never make it past a journalist’s inbox—drowning in a sea of embargoed press releases, cold pitches from “disruptive” startups, and an email titled “Re: Re: Re: Following up on my follow-up.”
Tools by " Heba Hitti
20.03.2025
How could AI sovereignty give startups a competitive advantage?
In a turbulent economic landscape for startups, building trust is more important than ever. What is AI sovereignty and how can it help? Maddyness UK investigates.
Tools by " Maddyness, with OVHCloud
In partnership with OVHCloud
13.03.2025
The coolest brands of 2025: 9 Brands using creativity and storytelling to make an impact
Branding matters more than ever. It’s at the heart of every successful business - it’s what connects a company to its audience and makes it stand out in an increasingly saturated market. It shapes how people perceive and relate to a brand, giving them a reason to care.
Tools by " Sally Linsdel
21.02.2025
Open Tools: Building an inclusive workforce through technologies and tools
The Open Economy - a global ecosphere of non-permanently employed workers - calls for organisations to transform their HR approach into a more open framework or “OpenHR”. This framework addresses the integration of both permanent and flexible talent, collectively called “Open Talent”, to meet the demands of modern and future workforces.
Tools by " Dr Rochelle Haynes & Jeremy Blain
19.02.2025
Verdier & Co.'s EMI Service: Redefining competitive edge in the M&A market
As a London-based independent corporate finance advisory firm, Verdier & Co. assists corporates and private equity firms in acquiring businesses across Europe. Their Extensive Mapping Intelligence (EMI) service, designed specifically for the early stages of M&A, combines tech-driven methodologies with the insights of investment banking to unearth high-value acquisition targets aligned with client needs.
Tools by " Jean-Philippe Verdier
30.01.2025
Verdier & Co.'s EMI Service: Redefining competitive edge in the M&A market
How social media can play a role in eCommerce
E-commerce businesses are increasingly leveraging social media platforms to expand their reach, drive sales, and build stronger connections with their audiences. With billions of active users across various platforms, social media offers unparalleled opportunities for e-commerce brands to thrive.
Tools by " George mathew
21.12.2024
How can retailers maximise the power of vouchers
Introducing the Salary Efficiency Ratio: A game-changer for SaaS companies
In the world of Software-as-a-Service (SaaS) companies, we are no strangers to ratios. From Annual Recurring Revenue (ARR) to LTV/CAC, Rule 40, and The Magic Number — you name it, it has a ratio. Yet, there has always been a missing piece—a ratio that tells us if we are spending too much on our most valuable asset: our people. Enter the Salary Efficiency Ratio (SER), a metric I’ve developed to fill this critical gap.
Tools by " Edward Keelan
20.12.2024
How to tell you are losing product market fit (and how to get it back)
How can online bootcamps help creatives navigate the competitive job market?
With the competition for top jobs more fierce than ever, online bootcamps like Miracamp are helping young creatives finesse their skills and boost their employability.
Tools by " Kirstie Pickering
17.12.2024
How can online bootcamps help creatives navigate the competitive job market?
The rise of Community-As-A-Business model and how to make it work
Recently, I took a 3 hour train to Edinburgh to meet with 8 of the 580 members of my paid community. As we sat chatting informally about life and business, I asked them what it was that made them join and stay in my community, over the many, many others currently flooding the online business world.
Tools by " Lea Turner
16.12.2024
The rise of Community-As-A-Business model and how to make it work

Maddyness Factory

The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.