Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
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Exploring Gen Z trends shaping European bus tours and travel approaches
In today's rapidly evolving world, the landscape of travel and tourism is undergoing a profound transformation, driven by the unique preferences and expectations of Generation Z.
Opinion par " Dmytro Yaremkovych
24.05.2024
Dmytro Yaremkovych
Great design is now table stakes; where does branding go next?
A well-designed brand identity is no longer a nice to have, but a fundamental for any new business. Every entrepreneur knows that while product matters, design sells.
Opinion par " Alex Center
23.05.2024
Alex Center
The importance of stakeholder collaboration in bolstering corporate sustainability
As the world grapples with the adverse impacts of climate change, businesses are increasingly finding themselves under scrutiny for their environmental and social sustainability.
Opinion par " Clare Galland
22.05.2024
Clare Galland
Should companies be using the social media app Threads?
Meta did a great job launching Threads last summer: the teasers, the waitlist, the ‘number’ assigned to your profile signifying when you became part of the community... It was all very exciting.
Opinion par " Elisah van Allen
17.05.2024
Should companies be using the social media app Threads?
The UK government must do way more for women and POC startups following the HNWI fiasco
The government's recent policy reversal around access to funding for women and persons of colour start-ups is good news. But it remains nothing short of shocking that we got there in the first place.
Opinion par " Freddie-Nicolle Brace
16.05.2024
Freddie-Nicolle Brace
Planting forests, not trees: reforestation and the challenge of sustainability
For the UN, the 2020-2030 decade is the decade of ecosystem restoration. To achieve this goal, we need to appreciate the extreme complexity and gigantic diversity of the planet's ecosystems. Forests, the main carbon sink alongside the ocean, are the best example: tropical, temperate, coniferous, humid, dry, mangrove, boreal... Affected by massive deforestation, these areas are on the front line of the climate emergency.
Opinion par " Pascal Asselin
15.05.2024
Planting forests, not trees: reforestation and the challenge of sustainability
Why businesses cannot lose sight of CSRD in 2024
Covering a range of important factors such as environmental impact, social responsibility, human rights, and governance, the implementation of the Corporate Sustainability Reporting Directive (CSRD) marks a significant step towards accounting for sustainability alongside financial reporting in the EU. 
Opinion par " Mauro Cozzi
10.05.2024
Mauro Cozzi
Why startups should embrace the fractional CMO role
Every decision matters in the dynamic world of startups. From product development to customer acquisition, the right strategies can make or break a young company.
Opinion par " Svetlana Stotskaya
09.05.2024
Svetlana Stotskaya
Changing how we buy and sell houses, why I am supporting Nomad Homes
As an investor, backing Helen Chen and her venture, Nomad Homes, wasn't just a decision based on potential financial returns; it was a strategic choice driven by a combination of admiration for her diversity, awe for her courage, and recognition of the transformative power her innovation holds for the real estate industry.
Opinion par " Noa Kahmallah
08.05.2024
Changing how we buy and sell houses, why I am supporting Nomad Homes
Building a diverse and skilled tech workforce
In a world where technology is evolving at an unprecedented pace, the demand for specialised digital skills has never been higher. Digital skills are required for virtually any job, in any sector. That’s why it has never been more important to level up skills and digital literacy to create a workforce of digital natives, and build the UK’s talent pipeline for the future.
Opinion par " Sheila Flavell CBE
08.05.2024
Innovation Incubators: How business colleges foster entrepreneurial mindsets
In the modern world, the business landscape is constantly evolving, so it’s no surprise that business education is also constantly needing to innovate and adapt.
Opinion par " Sarwar Khawaja
03.05.2024
Sarwar Khawaja
Wouldn’t it be nice if AI could solve our conflicts?
Let’s start with some low grade real life conflicts that an average college student might address through a mildly uncomfortable conversation. Take the example of a friend who always seems too busy for you. They never reach out, always seem too occupied to meet you and you feel like you are the only one who cares about your friendship. Think about a flat mate who always leaves their dirty dishes on the kitchen counter, or a friend who posts mean/uncomfortable photos of you online.
Opinion par " Nabila Alibhai
02.05.2024
Wouldn’t it be nice if AI could solve our conflicts?
Spring Budget 2024: Why the lack of funding for Net Zero and regional AI development are missed opportunities
In March, Chancellor Jeremy Hunt presented the Spring Budget for 2024, delivering a string of tax cuts and promising a “budget for long-term growth”.
Opinion par " Anthony Walker
01.05.2024
Why France's largest VC is government-owned
Timothy Motte is the founder of The Realistic Optimist, a weekly publication making sense of the globalised startup scene. In this piece, originally published by The Realistic Optimist he takes readers on a deep-dive into BPIFrance, the one-stop shop for French entrepreneurs.
Opinion par " Timothy Motte
En partenariat avec The Realistic Optimist
01.05.2024
REALISTIC OPTIMIST Why France's largest VC is government-owned

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