Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
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Beyond transactions: crafting memorable experiences through AI-enhanced ecommerce service
In today's competitive ecommerce landscape, merely facilitating transactions is no longer sufficient to stand out. Consumers seek meaningful interactions and personalised experiences that leave a lasting impression. This is where AI-enhanced ecommerce service steps in, offering innovative solutions to elevate customer engagement and satisfaction.
Opinion by " Kelly Mason
16.03.2024
Beyond transactions: crafting memorable experiences through AI-enhanced ecommerce service
Creating a real sense of belonging in the workplace to maximise your talents' potential
Sadly, organisational culture is often thought of in pretty simple terms: Pot plants, company merchandise, gym memberships, and a free round of drinks on Friday seem to be the most obvious ‘cultural’ stamps of today’s corporate world. But this is not enough
Opinion by " Dr. Nahla Khaddage Bou-Diab
15.03.2024
Dr. Nahla Khaddage Bou-Diab
Why Open Finance is transforming tech investments
Fintech has been at the forefront of business discussions for a while now, so it’s perhaps no surprise that the discussion surrounding technology adoption and investment strategies is witnessing a significant shift.
Opinion by " Mark Horwood-James
14.03.2024
How AI startups can work with creators in an ethical way
Whether it's the risk of deepfakes spreading disinformation online or concerns over weakening copyright protection, AI is generating anxiety over its role in the creator economy.
Opinion by " Mike Albertshauser
13.03.2024
How AI startups can work with creators in an ethical way
Investing in the ideas of the North: Innovation has no geographical boundaries
The UK punches above its weight when it comes to innovation and pioneering technologies in Europe. Yet, there is a stark contrast between the split of private investment in London and other regions of the UK - the North of England is £6B underfunded compared to the capital. Limited venture capital (VC) activity and a relative lack of a startup ecosystem and expertise is hindering the potential for growth in the regions and underscores the pressing need for a more robust investment framework and a concerted effort to break investment barriers.
Opinion by " Frances Spooner
13.03.2024
Investing in the ideas of the North: Innovation has no Geographical Boundaries
The Rise of Strategic Brand Partnerships on Digital Platforms
As consumer behaviours and market dynamics continue to undergo profound shifts, the traditional paradigms of brand collaboration are being revolutionised.
Opinion by " Svetlana Stotskaya
12.03.2024
Svetlana Stotskaya
DE&I is in danger of becoming irreversibly politicised
International Women’s Day prompts leaders to champion women in the workplace and exhibit their plans to advance female empowerment and equity in their companies. But, how can leaders demonstrate more than just compliance when advocating for gender equity in the workplace?
Opinion by " Aniela Unguresan
12.03.2024
DE&I is in danger of becoming irreversibly politicised
Breaking barriers in tech - Oana Jinga's journey in robotics
My journey in the fast-paced world of technology and robotics has been eventful. As co-founder and Chief Commercial & Product Officer of Dexory, I’m often asked about the twists and turns that led me to where I am today. So, allow me to take you through the chapters of my story.
Opinion by " Oana Jinga
08.03.2024
Breaking barriers in tech - Oana Jinga's journey in robotics
Empowering Financial Inclusion: Celebrating the Women Driving Fintech Innovation
Fintech continues to break down barriers to create a financially inclusive world, especially for women. As we celebrate International Women's Day 2024, with the theme of "Inspire Inclusion," the spotlight is on the sector’s potential to make financial services more accessible and equitable.
Opinion by " Georgia Hanias
08.03.2024
IWD
Collaborative Decarbonisation: Information Sharing on Scope 3
Even before the introduction of ground-breaking climate regulation like the Corporate Sustainability Reporting Directive (CSRD), many big companies around the world were trying to chart a course to net zero.
Opinion by " John Spear
07.03.2024
John Spear
To get PR right, listen to journalists venting on X/Twitter
JJ Jegorova & Mauro Battellini, Co-founders of Black Unicorn PR, looked at hundreds of journalists’ pet peeves on X/Twitter to understand the regular mistakes still being made by too many PRs.
Opinion by " JJ Jegorova & Mauro Battellini
07.03.2024
To get PR right, listen to journalists venting on X/Twitter
Africa’s super app needs to be African
Ammar Hmid is the founder of Presto, Libya’s largest and most funded startup. He previously co-founded Kayan e-commerce, a Libyan digital marketplace that connects local sellers and buyers. In this piece, originally published by The Realistic Optimist Ammar discusses the African startup gold rush and reinventing the food-delivery model.
Opinion by " Ammar Hmid
06.03.2024
Big Data, ML, Cloud, AI – for whom it really matters
In today's dynamic business landscape, the convergence of Big Data, Machine Learning (ML), Cloud Computing, and Artificial Intelligence (AI) has led to a new era of transformation.
Opinion by " Alex Karichensky
05.03.2024
Alex Karichensky
How two Egyptologists explained the entrepreneur’s mindset to me
Well, I never thought two Egyptologists could explain a founder’s ‘mindset’ to me and how it applies to getting investment.
Opinion by " Phil McSweeney
27.02.2024
Phil McSweeney

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