Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
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Why your company needs an innovation culture
Whether it’s a business model or a selling strategy, nothing in business lasts forever. A concept that relies on market trends is assured to fail shortly after the trend dies out (case in point - what do you suppose the average fidget spinner manufacturer is doing these days?).
Opinion par " Jurij Radzevic
28.01.2021
Pandemic end-game, how will startups ‘reintegrate’ their workers into the office?
While the promise of a vaccine gives us hope that 2021 will see a return to the office, some elements of the pandemic world are here to stay.
Opinion par " Mark Richer
26.01.2021
Shy people can run successful businesses too
In a world full of noise and egos, how easy is it to be critically shy and run a large business? Despite the archaic assumption that you need to be loud and proud to get ahead, Steve Witt believes you should never underestimate those of a quieter nature.
Opinion par " Steve Witt
25.01.2021
Conference
The top 50 tech startups to work for in 2021
If you want to work in a startup, you have to be prepared to adapt to constant change and accept it’s all hands on deck. It can be exciting, so why not join one of the best London has to offer?
Opinion par " Kirstie Pickering
ÉCOUTER L’ARTICLE
21.01.2021
Otta Rocket List London startups
Trade unions and green innovation: an (un)likely alliance?
Industrial action like that happening at British Gas will become more common unless we configure a green and just transition – and workers can and should be advocating for this. Responding to the climate crisis from within key workplaces could see trade unions take on a new relevance and attract a younger crowd.
Opinion par " Florence Wildblood
20.01.2021
Digital payments innovation: trends to watch for 2021
First came pioneering PayPal, but innovation in the payments sector has never stood still and today many fintechs compete with and win market share from traditional financial institutions in this area.
Opinion par " Oli Weiss
19.01.2021
The question of churn, via Pulp Fiction
Churn is overlooked. It’s the KPI you want to turn your back on, the one you wish didn't exist. Yet it will haunt you; when high, it stands as a reminder of your process failure. Much like Pulp Fiction, churn can teach you a lot about your company and who you are... Will you ignore it?
Opinion par " Caroline Franczia
14.01.2021
A leap of faith: The secret to building a jewellery brand
Making the decision to leave the security of a reliable monthly income to go self-employed can be a step into the unknown. Carrie Elizabeth Dennahy, founder and CEO of Carrie Elizabeth Jewellery, decided to take that leap when she saw a gap in the market for more affordable, unique and well-crafted jewellery.
Opinion par " Kirstie Pickering
14.01.2021
Carrie Elizabeth Jewellery
Six skills that make medical doctors indispensable for startups
A growing number of startups are tackling complex healthcare challenges. To be successful, they need insiders like medical doctors in their teams. At the same time, more and more physicians are looking for rewarding alternative careers outside the hospital.
Opinion par " Sven Jungmann & Anne Latz
07.01.2021
46 of the best business ideas that you can start in 2021
Are you looking for a way to gain more independence and earn extra money in 2021? Or maybe you’re just looking to start something new during the pandemic after realising that remote workers tend to be more content with their work-life balance?
Opinion par " Adam Enfroy
06.01.2021
New career path in 2021 for entrepreneurs
Money, spirit and purpose: 6 predictions for startups in 2021
As the startup world continues to battle the uncertainty created by COVID-19, Crowdcube cofounder Luke Lang looks at the positives the year could hold for entrepreneurs and the opportunities that can be taken from the pandemic.
Opinion par " Kirstie Pickering
06.01.2021
Ideas are easy, execution is everything
If you google "Quotes on Execution", you will get approximately 61 million results. Is it because a lot of people are sharing their amazing execution results with the world - or is it because we find it so hard to make an idea a reality? My smart money is on the latter.
Opinion par " Magdalena Bibik
31.12.2020
Delivering the message is only half the battle
The need for clear and concise communication within businesses has never been more important. This year, the sheer quantity of information to pass on was extraordinary - employees needed to be kept abreast of the latest developments on remote working, the pandemic and Brexit uncertainty, as well as the everyday updates as businesses navigate changing landscapes.
Opinion par " Ross McCaw
29.12.2020
As an innovator, it’s good to be the odd one out
I’ve got plenty of experience being the odd one out in the room. I was an outsider when I moved to the UK at the age of eight, not understanding a word of English. I stood out at Cambridge University, where I was one of a handful of women studying mechanical engineering. I stand out now, as a female founder in the male-dominated tech sector. This might sound like a lonely journey, but once you learn how to use being the odd one out to your advantage, it can be a superpower.
Opinion par " Alex Haslehurst
18.12.2020

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