Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
THE + RECENT
Is 2021 the year of D2C healthcare?
Direct-to-consumer – commonly known as D2C – has gained significant momentum in health and as a fast-growing industry, presents huge business opportunities in 2021.
Opinion by " Tim Bogdan, Dr Sven Jungmann & Felix Staeritz
13.05.2021
Is 2021 the year of D2C healthcare?
The loneliness of the long-distance runner
Starting a company is a lot like running a marathon. You can go through preparations with a trainer and get all the tips from the people who have done it before, but when it comes down to it, it’s just you and the long road ahead. It’s up to you to decide when to start sprinting so that you don’t end up depleting your energy and jeopardising your chances of crossing the finish line.
Opinion by " Michael Niddam
12.05.2021
Venture Building and the loneliness of the long-distance runner
Thinking outside the box to find the right developer
How to find the right developer for your business model? nexten.io, the IT and tech matching platform provides startups with some answers.
Opinion by " Eric Busch
12.05.2021
The fallout of Brexit and COVID-19 could fuel a rise in outsourcing
The impact that Brexit will have on attracting talent to the UK’s scaling tech businesses has been a primary area of concern as companies adjust to life outside of the European Union (EU).
Opinion by " Richard Leslie
06.05.2021
Why Brexit and COVID-19 will fuel a rise in outsourcing
The publisher marketplace: finding hope in a cookieless world
The tracking cookie is withering away, leaving an increasingly cookieless world in its wake. These tiny text files empower advertisers with myriad data on the online consumers they intend to reach. However, they also violate privacy standards that have continually grown tighter and more respectful toward individual users. In a privacy-centric world where advertisers seek to maintain the upper hand on consumer insight, how can we move on from the cookie?
Opinion by " Spencer Cowley
05.05.2021
The publisher marketplace: finding hope in a cookieless world
Learn how Rosa Swaby, Microsoft PM, wants to bring diversity both in and outside of the workplace
Rosa Lina Swaby is a Data & Analytics PM at Microsoft for the Intelligent Conversation and Communications Cloud team. She recently joined Microsoft and before that she was working as a front-end engineer at American Express on the Customer HomePage team for around 2 years. She is currently based in NYC and is a 2018 NYU Computer Science Graduate. When she is not working, she loves to cook and find new rom-coms to watch.
Opinion by " Rosa Lina Swaby
05.05.2021
Colour Texture
How businesses can leverage digital transformation to survive and grow
COVID-19 has been hard on companies, with the pandemic making it more difficult to do business. Organisations around the world have had to re-think how they operate as a result.
Opinion by " Daniel Groves
03.05.2021
How businesses can leverage digital transformation to survive and grow
Managers lack sufficient training to support staff’s post-pandemic mental health
The COVID-19 pandemic has been a stressful and unusual time for everyone, but whilst mental health has been a focus in the general public, the impact it has had on businesses across the UK has often been overlooked.
Opinion by " Al Chester
29.04.2021
The importance of building a strong employee experience
8 ways to make the process of hiring inclusive for disabled people
In traditional hiring processes, the ways that businesses conduct interview can often be very exclusive and act as a barrier of the disabled or even for those that are just a little bit different to the typical candidate for interview. There is a massive pool of disabled Americans who are looking for work and just cannot seem to get past this first interview stage for this very reason.
Opinion by " Kendra Beckley
29.04.2021
8 ways to make the process of hiring inclusive for disabled people
How workplace relocation has been impacted by the pandemic
Over the past year, how we work has changed significantly. What has become blindingly obvious is that there has never been greater flexibility in how and where companies are allowing their employees to work.
Opinion by " Paul Bennett
28.04.2021
How workplace relocation has been impacted by the pandemic
The future’s not just cashless – it’s cardless
Much has been said about the rise of the cashless society, and that was even before the pandemic. Over the course of 2020, cash has shifted from being just a passé mode of payment to becoming a breeding ground for a killer virus.
Opinion by " Anton Komukhin
27.04.2021
The future’s not just cashless – it’s cardless
Mistakes businesses make on the way to digitalisation
The era of digitisation revolutionises the way businesses work and keep up with their growth. Hundreds of organisations worldwide ambitiously set off and begin their digital journey. This increasingly automated, even robotised way of cooperation is seen as our near future.
Opinion by " Mary Byrd
21.04.2021
Visitors stuck in a maze
Pitching for healthtech investment - how to do it right
In the third quarter of 2020, European healthtech startups secured $2.3B of investment, according to research by Speedinvest and Dealroom. Of the 626 digital health companies currently active across Europe, 63% were founded in the past five years. It’s a space that’s expanding and diversifying at breakneck speed.
Opinion by " Lucanus Polagnoli
20.04.2021
test tubes healthtech
How to make a comeback after becoming a millionaire founder and losing it all
Liverpool-based entrepreneur Paul Harrison is the cofounder of homeworking travel consultancy Not Just Travel and its recruitment arm, The Travel Franchise. Here, Paul discusses the ups and downs of entrepreneurial life and gives advice for those who want to break free and work for themselves.
Opinion by " Paul Harrison
19.04.2021
How to make a comeback after becoming a millionaire founder and losing it all

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