Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
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Why is the UK so good at creating cutting-edge biotech firms?
Earlier this year, the Bioindustry Association reported that the UK’s biotech companies are on track for a record-breaking year of fundraising, with over £830M flowing into the sector by the end of February. Compared to this time last year, the UK’s biotechs have raised more than double the amount of venture capital for new companies.
Opinion by " Dr Anne Lane
21.07.2021
Why is the UK so good at generating cutting-edge biotech firms?
Hello? Why can’t you understand me: the challenge of tech pivoting to audio
The global pandemic has changed a lot of things about life - the most prominent being the huge reduction in face-to-face contact. We rushed to our Zoom quizzes, constant video calls, and online delivery services to try and keep our lives ticking along. In the process of this, something else changed: we switched to audio.
Opinion by " David Keene
20.07.2021
Hello? Why can’t you understand me: the challenge of tech pivoting to audio
Why you shouldn’t call yourself a thought leader
So before I start slandering this thing we call thought leadership, let’s make one thing clear: it’s generally a concept I approve of. In fact, I think it’s great. I just don’t think you should call yourself one. By all means, apply the principles. Just call it something else. A rose by any other name would smell as sweet as Shakespeare’s Juliet would say.
Opinion by " Harry Prince
16.07.2021
Why you shouldn’t call yourself a thought leader
Is ‘Headless Commerce’ what digital transformation might soon become?
If you’re not aware of headless commerce, you could be missing a trick. It’s quietly revolutionising the way brands can not just survive, but thrive, explains Alexander Graf, cofounder and Co-CEO of e-commerce marketplace software leader Spryker and co-author of The E-Commerce Book.
Opinion by " Alexander Graf
15.07.2021
Is ‘Headless Commerce’ what digital transformation might soon become?
Is the future of the workplace hybrid?
It’s been said before, but I guess we’re going to say it again… sometimes it takes something as radical as a pandemic to really sort stuff out and understand what really works and what doesn’t.
Opinion by " Jill Farmer
07.07.2021
Is the future of the workplace hybrid?
How can the gambling industry overcome online marketing limitations?
The gambling industry has made big moves to support its customer base with measures to help prevent gambling becoming problematic. But with huge limitations on marketing and advertising for such websites, the regulations make it difficult to create a new community of customers.
Opinion by " Maddyness UK, with Lottoland
06.07.2021
How can the gambling industry overcome online marketing limitations?
Mental health stigma is still scarring lives: startups need to step up
Without a doubt, in Europe we are living through a mental health revolution. The past decade has seen previously unimaginable advances in awareness, acceptance and treatment of mental health conditions that were previously ignored and hidden.
Opinion by " Luisa Zettinig
06.07.2021
Mental health stigma is still scarring lives: startups need to step up
When running a business today, online presence is everything
Google is about to turn everyone’s world upside down with a major Page Experience Algorithm Update, with its much-anticipated Core Web Vitals becoming ranking signals from mid-June. This won’t actually come into full force in search rankings until the end of August—so you have a little more time to get ready, but not much!
Opinion by " Tal Lev-Ami
01.07.2021
When running a business today, online presence is everything
Why every startup founder needs a flexible business strategy
In high school, I had a brilliant philosophy teacher called Dr. Green. He was that teacher who everyone wanted to be in his class, and for good reason. We were discussing intelligence and how you sense whether someone is intelligent. Dr Green said “the most intelligent people are the ones who change their mind”, and as always, Dr. Green was right.
Opinion by " Sachin Raoul
29.06.2021
Why every startup founder needs a flexible business strategy
Why hiring freelancers will help your tech business grow
The gig economy is expected to go into overdrive on the back of higher employer demand, more opportunities and the potential for freelancers to earn more money. Freelancers and startups are a match made in heaven. 
Opinion by " Xenios Thrasyvoulou
28.06.2021
Why hiring freelancers will help your tech business grow
The motorcoach makeover: Driving bus travel into the future
Buses may seem like an outdated form of travel, but they’re seeing a rebirth. The bus is still a very popular way of getting around in many geographies, especially in Europe. On an average day, more than 1.6 million people ride buses in Europe, three times that of people in the US.
Opinion by " Sean Simpson
28.06.2021
The Motorcoach Makeover: Driving bus travel into the future
Building the talent you need for the future post-COVID
The pandemic has had a dramatic impact on all businesses. From companies having to shift their operations online, to workforces suddenly being made remote, all organisations and workers have been affected in one way or another. And these changes have had a significant knock on effect on workforce skills.
Opinion by " Dan Tesnjak
25.06.2021
Building the talent you need for the future post-COVID
A year of tech innovation in a crisis: how the education sector adapted
Everything – from work to how children are educated – changed one year ago. As a business providing education technology to workplaces and schools, we witnessed this transition internally and externally at Texthelp, but here’s how tech companies can stay on track.
Opinion by " Patrick McGrath
17.06.2021
A year of tech innovation in a crisis: how the education sector adapted
FOMO is the missing ingredient in your investment strategy
Pitching to investors is like Marmite – some founders love it, and some hate it. For me, there’s no better stage than in front of investors. I’ve pitched to hundreds of investors and still enjoy the excitement the process brings.
Opinion by " Tom Fairey
16.06.2021
FOMO is the missing ingredient in your investment strategy

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