Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
THE + RECENT
All trains are green? It’s not that simple
The fast roll-out of electric vehicles in the United Kingdom means the £100B ($139B) highspeed railway network HS2 won’t have any environmental benefits, a report by think thank Institute for Government has found.
Opinion by " Anja Pries
16.08.2021
All trains are green? It’s not that simple
Startups are the best route to change in the fertility sector
I’d already dedicated over a decade of my career to working in fertility laboratories and clinics when I decided to leave them behind. Or, more accurately, when I realised that the only way to drive the urgent change needed within the sector was to approach it from a different angle.
Opinion by " David O’Rourke
16.08.2021
Startups are the best route to change in the fertility sector
The marketing department saved your business. Now it’s time to save the marketing department
In the last 18 months, more people than ever before have been on social media. From the safety of our homes we ‘met’ and connected with one another on Twitter, Facebook and Zoom. We talked online about work, life, and everything in between, we ordered from our favourite stores and our favourite food outlets, and we supported our local boutiques and delis. As the physical world ground to a halt, the digital world came into its own, and behind every brand’s Instagram account or Facebook page, there is a marketer working hard behind the scenes.
Opinion by " Gerard Murnaghan
12.08.2021
The marketing department saved your business. Now it’s time to save the marketing department
The UK can lead by embracing automation
We are in the middle of a fourth industrial revolution. First came mechanisation, then mass production, and most recently automation. Those first steps took us from the field to the factory. Now we are in what has become known as, ‘Industry 4.0’.
Opinion by " Mads Jensen
11.08.2021
The UK can lead by embracing automation
Is the video gaming industry a sustainability nightmare?
Blizzard Entertainment has announced that its president, J Allen Brack, is stepping down, amid reports of a workplace culture of sexism and harassment. Parent company Activision Blizzard is being sued by the California Department of Fair Employment and Housing over the allegations which the firm initially dismissed.
Opinion by " Fred Fullerton
09.08.2021
Is the video gaming industry a sustainability nightmare?
Digital inclusion needed to drive network-wide sustainability
It is one thing to talk about sustainability, but practical solutions are needed in order to really make a difference. If we truly want to extend the life of the planet, achieve net-zero emissions and build a better country for future generations, we need to enhance the physical infrastructure around us.
Opinion by " Peter Bachmann
05.08.2021
Digital inclusion needed to drive network-wide sustainability
Why iteration will future proof your business
You can’t predict times of economic uncertainty, nor will your crystal ball give you the head’s up when your customers’ needs are about to change. The last 16 months have taught us that.
Opinion by " Armaan Mehta & Karan Gupta
04.08.2021
Why iteration will future proof your business
How to keep your business human in the post-pandemic landscape
We all have a fresh appreciation for the importance of human interaction after the past 18 months. Despite some people openly declaring the lack of social commitment to be the dawn of a bright new era, we are inherently social animals. Human connection is essential in every aspect of our daily lives, and that includes business. That’s because, like any relationship, a business relationship is based on trust. Trust has to be earned, but it is built over time through connection.
Opinion by " Ben Graham
04.08.2021
How to keep your business human in the post-pandemic landscape
5G: finally something we can all get excited about
It’s fair to say that businesses have had it tough in recent times. Coronavirus regulations and restrictions have seen millions of businesses globally refocus their operations, rapidly reshaping their networks to support adapted working from home. Many then realised that their previously secure network had become exposed to cyber threats, sparking a scramble to find security solutions fit for remote working, while fighting to deliver business continuity in the face of major uncertainty.
Opinion by " Patrick Hirscher
03.08.2021
5G: finally something we can all get excited about
How to capitalise on the Olympics in your marketing strategy
With the launch of the Olympic Games Tokyo 2020, fans around the world have settled down in front of the TV to cheer on their country and its athletes. The Games create a unique opportunity for businesses to connect with their customers on a topic that resonates with so many – sport.
Opinion by " Jacqueline Bourke
03.08.2021
How to capitalise on the Olympics your marketing
The Green Rush: how technology investment is key to combating climate change
The pandemic has brought renewed focus on the topic of sustainability. While the COVID-19 lockdowns resulted in a steep dip in greenhouse gas emissions, 2020 was still considered the worst year for climate-related disasters, with record-breaking temperatures around the globe, months of disastrous wildfires that engulfed most of California and Australia, and a record hurricane season in the Caribbean,
Opinion by " Benjamin Pring
28.07.2021
The Green Rush: how technology investment is key to combating climate change
LSE Generate: Building resilience will fast track your business' success
The past year saw life as we know it change in many aspects, from our personal lives through to our professional ones. And as COVID-19 caused the UK to plunge into the deepest recession on record, data from the Office of National Statistics also found that more than 900,000 small businesses in the UK are at risk of failing due to the pandemic.
Opinion by " LJ Silverman
27.07.2021
LSE Generate: Resilience is the key to making your business thrive
It’s time to restore data governance and security to the event tech agenda
When change happens at an extraordinary pace within business, unforeseen consequences are all but inevitable. And so, following the mass migration to virtual events platforms triggered by the start of the pandemic, it’s no surprise that the actual security ramifications are only now becoming clear.
Opinion by " Vanessa Lovatt
22.07.2021
It’s time to restore data governance and security to the event tech agenda
Tackling the digital skills gap decimating businesses in a post-pandemic world
Young people have been some of the hardest hit by the pandemic, with individuals between 16-25 being the worst affected by job shortages. Salvatore Nigro CEO of JA Europe and Anna di Silverio, President of Europe for Avanade ask how businesses can tackle the digital skills gap and look at the importance of entrepreneurship programmes for youth employment.
Opinion by " Salvatore Nigro & Anna Di Silverio
22.07.2021
Tackling the digital skills gap decimating businesses in a post-pandemic world

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