Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
THE + RECENT
What's your tagline? As Don Draper put it: 'Make it simple, but powerful.'
Over the last couple of weeks, I had a bunch of first calls with entrepreneurs to discuss their ventures. It struck me that most of them immediately jumped into the 'what', explaining the product they are building, instead of focusing first on the 'why', the problem they are solving. By doing so, they force those listening to figure out the big picture challenge they are solving themselves. Not only will those listening be distracted by that looming 'why' question, they might also come up with the wrong answer to that question, and get lost.
Opinion by " Yannick Oswald
15.09.2021
What's your tagline?
How food can support acquisition and team retention
For the last few months, businesses have been focusing on the logistics of transitioning to hybrid working, sorting out new technology and office locations, and as we now settle into our new normal, it is time for businesses to turn their attention to their next challenge - retaining and acquiring top talent.
Opinion by " Alex Jones
14.09.2021
How food can support acquisition and team retention
Can I get a coffee – but hold the coffee, please
Compound Foods has raised $4.5M in seed funding, giving it $5.3M in total funding to-date, for its synthetic biology-based technology that makes coffee without coffee beans.
Opinion by " Katie Chan
13.09.2021
Can I get a coffee – but hold the coffee, please
Specialisation is the trend for European VCs
As Europe’s venture capital ecosystem continues to swell with capital and new people, many VCs are competing more than ever to secure their preferred returns: so too are LPs and founders. To give them an edge in the competition, many VCs today are looking for ways to clearly differentiate themselves.
Opinion by " Oliver Holle
02.09.2021
Specialisation is the trend for European VCs
Rising to the e-waste challenge and shifting attitudes to consumption
The recent legislation around Right to Repair and recycling is a signal that radical change is needed in the way we conceive and look after our physical products.
Opinion by " Matthew Cockerill
01.09.2021
Rising to the e-waste challenge and shifting attitudes to consumption
Fraud at 30,000ft: cybercrime in the airline industry
Given all the security around air travel, you would think that they would be one of the industries least at risk from fraud, but you would be wrong. The International Air Transport Association (IATA) estimates fraud costs the industry $1B per year, which only adds to the $84B that the industry lost in 2020.
Opinion by " Tamas Kadar
01.09.2021
Fraud at 30,000ft: Cybercrime in the airline industry
From landlord to laptop: the new generation of digital property investors
The lustre of life as a landlord may be wearing thin - and a generation of digital property investors is emerging. Let’s first look at the evidence for why the landlord lifestyle may no longer be the strongest bet.
Opinion by " Jatin Ondhia
31.08.2021
From landlord to laptop: the new generation of digital property investors
Emerging operational resilience trends
In March 2021 the Bank of England, Prudential Regulation Authority (PRA), and Financial Conduct Authority (FCA) published their final suite of documents on Operational Resilience (‘Final Policy’). The Final Policy documents set out the expectations and outcomes regulated firms will need to adhere to in order to establish and maintain resilience of their Important Business Services.
Opinion by " Mathew Wells
27.08.2021
Emerging operational resilience trends
Microsoft’s Sarah Armstrong-Smith on cybersecurity, digital transformation and diversity
Sarah Armstrong-Smith is a highly respected cybersecurity, digital transformation and crisis management expert. She was appointed the Chief Security Advisor at Microsoft Europe in 2020, kickstarting her career with the technology company during a historic challenge – the COVID-19 pandemic.
Opinion by " Sarah Armstrong-Smith
25.08.2021
Microsoft’s Sarah Armstrong-Smith on cybersecurity, digital transformation and diversity
The best time to scale your company globally
Growing into an international market can transform your company by building brand recognition and helping you reach new consumers and suppliers — but is it right for your business? If global growth and moving into a new market is your next step, you need to learn when to expand internationally and how to recognise when your company is ready for the transition.
Opinion by " Nick Adams
25.08.2021
The best time to scale your company globally
A levelled economy isn’t measured in Unicorns
We may still be battling a global pandemic and working through the paperwork and ramifications of our new trading relationship with Europe but it’s been a much stronger first half of the year for the London Stock Exchange than many predicted, with high profile companies such as Moonpig and Darktrace leading a pack of new listings.
Opinion by " David Hall
20.08.2021
A levelled economy isn’t measured in Unicorns
Remote workers looking to relocate in a post-COVID-19 era
The pandemic has led many companies to re-strategise their working practices, with remote working now the norm in a vast number of industries. In this article, we’ll look at reasons why people are choosing to relocate, as well as some of the details of what the process might involve.
Opinion by " Daniel Groves
19.08.2021
Remote workers looking to relocate in a post-COVID-19 era
The importance of scalability when growing a global team
If your business goals include entering new markets, establishing multiple domestic and international entities, and growing your profits, then it’s time to consider scalability. Business scalability is a necessary part of adapting to company changes successfully as you grow, meet, and exceed your goals.
Opinion by " Nick Adams
19.08.2021
The importance of scalability when growing a global team
Count on the cloud: protect your data in the post-pandemic world
Starting up a new business in the pandemic and post-pandemic world can be daunting. After the uncertainty of the past 18 months and the changes that the global crisis has made to everyone’s daily lives, now is the perfect time to take a step back, and look at how your business is using – and protecting – its most critical asset: data.
Opinion by " Jonathan Bowl
18.08.2021
Count on the cloud: Protect your data in the post-pandemic world

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