Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
THE + RECENT
Explaining the unexplainable: What’s the deal with deeptech?
Do you understand what deeptech is? After finding that few people understood his industry, Ofri Ben Porat, cofounder of Edgify, decided to write a children’s ebook about it. Here, he explains his choice in approach.
Opinion by " Ofri Ben Porat
25.05.2021
Explaining the unexplainable: What’s the deal with deeptech?
You don’t need investment to start a successful company
A lot of advisor-type people will tell an entrepreneur that their startup is either investable or it isn’t, with no middle ground. Experience has taught me that there is always middle ground when it comes to seeking investment.
Opinion by " Joe Procopio
25.05.2021
You Don’t Need Investment to Start a Successful Company
“I’ve never felt this awake": Caroline Franczia on Thelma, Louise and inclusion
Caroline Franczia is a regular columnist for Maddyness, she usually provides entrepreneurial advice mixed with Pop culture. Supported by the incredible Thelma and Louise here she opens up about her experiences of being a woman in the tech industry, working for American corporations and scaleups.
Opinion by " Caroline Franczia
21.05.2021
“I’ve never felt this awake
5 things I wish I’d been told before building a femtech company
Building a femtech company is a unique experience. Unlike other startup sectors, many femtech products are still considered ‘taboo’. But it’s a space that’s growing fast; ripe for innovation and investment.
Opinion by " Tess Cosad
20.05.2021
5 things I wish I’d been told before building a femtech company
Positive impact of omnichannel cloud contact centres amplified by pandemic
COVID-19 has accelerated the transition from legacy systems to cloud infrastructure. The omnichannel method – whereby companies are accessible to customers via communications tools including WhatsApp, Twitter and online chatbots – can streamline queries, boost customer satisfaction and simplify business processes.
Opinion by " Maddyness, with Odigo
20.05.2021
Positive impact of omnichannel cloud contact centres amplified by pandemic
Is 2021 the year of D2C healthcare?
Direct-to-consumer – commonly known as D2C – has gained significant momentum in health and as a fast-growing industry, presents huge business opportunities in 2021.
Opinion by " Tim Bogdan, Dr Sven Jungmann & Felix Staeritz
13.05.2021
Is 2021 the year of D2C healthcare?
The loneliness of the long-distance runner
Starting a company is a lot like running a marathon. You can go through preparations with a trainer and get all the tips from the people who have done it before, but when it comes down to it, it’s just you and the long road ahead. It’s up to you to decide when to start sprinting so that you don’t end up depleting your energy and jeopardising your chances of crossing the finish line.
Opinion by " Michael Niddam
12.05.2021
Venture Building and the loneliness of the long-distance runner
Thinking outside the box to find the right developer
How to find the right developer for your business model? nexten.io, the IT and tech matching platform provides startups with some answers.
Opinion by " Eric Busch
12.05.2021
The fallout of Brexit and COVID-19 could fuel a rise in outsourcing
The impact that Brexit will have on attracting talent to the UK’s scaling tech businesses has been a primary area of concern as companies adjust to life outside of the European Union (EU).
Opinion by " Richard Leslie
06.05.2021
Why Brexit and COVID-19 will fuel a rise in outsourcing
The publisher marketplace: finding hope in a cookieless world
The tracking cookie is withering away, leaving an increasingly cookieless world in its wake. These tiny text files empower advertisers with myriad data on the online consumers they intend to reach. However, they also violate privacy standards that have continually grown tighter and more respectful toward individual users. In a privacy-centric world where advertisers seek to maintain the upper hand on consumer insight, how can we move on from the cookie?
Opinion by " Spencer Cowley
05.05.2021
The publisher marketplace: finding hope in a cookieless world
Learn how Rosa Swaby, Microsoft PM, wants to bring diversity both in and outside of the workplace
Rosa Lina Swaby is a Data & Analytics PM at Microsoft for the Intelligent Conversation and Communications Cloud team. She recently joined Microsoft and before that she was working as a front-end engineer at American Express on the Customer HomePage team for around 2 years. She is currently based in NYC and is a 2018 NYU Computer Science Graduate. When she is not working, she loves to cook and find new rom-coms to watch.
Opinion by " Rosa Lina Swaby
05.05.2021
Colour Texture
How businesses can leverage digital transformation to survive and grow
COVID-19 has been hard on companies, with the pandemic making it more difficult to do business. Organisations around the world have had to re-think how they operate as a result.
Opinion by " Daniel Groves
03.05.2021
How businesses can leverage digital transformation to survive and grow
Managers lack sufficient training to support staff’s post-pandemic mental health
The COVID-19 pandemic has been a stressful and unusual time for everyone, but whilst mental health has been a focus in the general public, the impact it has had on businesses across the UK has often been overlooked.
Opinion by " Al Chester
29.04.2021
The importance of building a strong employee experience
8 ways to make the process of hiring inclusive for disabled people
In traditional hiring processes, the ways that businesses conduct interview can often be very exclusive and act as a barrier of the disabled or even for those that are just a little bit different to the typical candidate for interview. There is a massive pool of disabled Americans who are looking for work and just cannot seem to get past this first interview stage for this very reason.
Opinion by " Kendra Beckley
29.04.2021
8 ways to make the process of hiring inclusive for disabled people

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