Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
THE + RECENT
Why every startup founder needs a mentor
One of the things that we most commonly associate with the world of startups is youth. When we think of startup founders, the classic image that comes to mind is of a twenty-something-year-old in Silicon Valley, dropping out of university to start the next big tech firm. Think Mark Zuckerberg and Steve Jobs, for example, who were 19 and 21 respectively when they started Facebook and Apple.
Opinion by " Georg Westin
13.10.2021
Why every startup founder needs a mentor
Agile collaboration in the age of remote work
Never before have remote teams existed at the unprecedented scale seen today. This new reality of an entirely dispersed workforce threatens one of the most important principles of an Agile approach: collaboration.
Opinion by " Bryan Stallings
13.10.2021
Agile collaboration in the age of remote work
Business has become faceless during the pandemic – how can organisations inject a personal touch?
There is no question that the world of work has changed immeasurably over the past 18 months or so. In the shift to remote working, organisations have taken on a plethora of new tools and processes to ensure the smooth running of their businesses.
Opinion by " Nikolas Kairinos
12.10.2021
Business has become faceless during the pandemic – how can organisations inject a personal touch?
Facts and trends in the e-commerce furniture industry
Like every other industry, the furniture industry has changed with time. The current pandemic has driven a seismic shift in its mode of operations. As a result, retailers and manufacturers are now focusing their attention on growth in the ecommerce furniture industry.
Opinion by " Maddyness UK
08.10.2021
Facts and trends in the e-commerce furniture industry
Launch Mappers explore how companies reach hypergrowth with a new report
We're currently seeing a fundamental change in how early-stage businesses are reaching hypergrowth. In the past, most startups focused their marketing efforts on Search Ads and Paid Socials following their product launch phase. But today's unicorns are bucking that trend.
Opinion by " David Odier & Nour Hassaine
07.10.2021
Launch Mappers explore how companies reach hypergrowth with a new report
Why the sea is an underappreciated test bed for innovation
Water covers some 71% of the surface of our planet, and more than 80% of it remains unexplored. We know so little about what lies on the sea bed and what our oceans actually contain. We’ve sent rovers to neighbouring planets and probes deep into space, and those missions have yielded not only fascinating scientific discoveries, but innovation and technology that has since been applied to more every day, commercial use cases. Our seas will spawn similar benefits.
Opinion by " Brian Allen
07.10.2021
Why the sea is an underappreciated test bed for innovation
Smart cities need to embrace big data in order to thrive
The pandemic had a monumental impact on the way we travel and forced transport operators to rethink their business models. This includes evaluating digital developments in 5G, AI, big data, and so on; and the potential of such developments have only just begun to activate change within the transport sector.
Opinion by " Brian O’Rourke
30.09.2021
Smart cities need to embrace big data in order to thrive
The challenges that come with scaling globally, and how to overcome them
Most founders want their startup to scale quickly and become profitable or go public. But rapid growth can be both a blessing and a curse, particularly if you’re scaling overseas. Fast growth means your business is heading in the right direction and your strategy is working. But when it happens at such a rate where it becomes difficult to manage or unsustainable, it can present a fresh set of challenges.
Opinion by " Deyan Dimitrov
29.09.2021
The challenges that come with scaling globally, and how to overcome them
How to reach growth in digital health for seniors: 19 traction channels for healthcare startups
Despite the massive potential digital health solutions offer seniors, the adoption is slow. This article outlines how you can boost your growth performance for this group systematically with the renowned 19 traction channels framework.
Opinion by " Tim Bogdan & Sven Jungmann
29.09.2021
How to reach growth in digital health for seniors: 19 traction channels for healthcare startups
What is the science behind purpose?
Can purpose be measured? Can it be tracked and used as a predictive metric like any other business measures? When BlackRock’s CEO Larry Fink said, “Without a sense of purpose, no company can achieve its full potential,” what is the evidence for this?
Opinion by " John Rosling
28.09.2021
What is the science behind purpose?
Why there will be new software winners in ten years time, and how the giants will fall
Bygone market consensus was that Open Source (OS) software wasn’t worth the investment. Open means free, and free means you can’t monetise it. Yet today, technology investors are throwing money into Commercial Open Source Software (COSS) companies like it’s going out of fashion.
Opinion by " Leopold Lerach
27.09.2021
There will be new Software winners in ten years time, and giants will fall… because Open Source is eating software
Raising finance isn’t a one way street: here’s how to choose your investors wisely
Despite the pandemic throwing multiple industries and businesses into jeopardy, figures show that almost 20,000 tech startups launched in 2020 – and this sustained level of innovation and creativity brought with it a flurry of cash from sharp-eyed investors.
Opinion by " Namrata Sandhu
20.09.2021
Raising finance isn’t a one way street: here’s how to choose your investors wisely
Why tech needs more female founders and diverse teams
The internet is by its very nature open and diverse. It is expansive and its potential is infinite. New technologies are often designed to solve problems, but when the people leading this space have a myopic view, both the tech and its users suffer.
Opinion by " Jenny Tsai
16.09.2021
Why tech needs more female founders and diverse teams
What are the booming digital jobs for a growing globalised workforce?
In a growing tech world, it’s hard to get it wrong with digital jobs. Computer and technology-related jobs are some of the most flexible options you have. Even during a pandemic, working in a digital environment makes you valuable in any business. UK and EU businesses are quickly adapting to a global workforce, so digital jobs are the future.
Opinion by " Bash Sarmiento
16.09.2021
What are the booming digital jobs for A growing globalised workforce?

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