Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
THE + RECENT
You might not believe in patents, but your investor will
It’s a tool for protecting future growth but, compared with raising capital, hiring people and product development, the patent process can be overlooked or perceived by UK startups as a box-ticking exercise to appease investors.
Opinion by " Peter Finnie
25.11.2021
You might not believe in patents, but your investor will
Why I’ve faced up to my failings on gender diversity - and other founders should too
It’s virtually impossible to hire experienced female developers – or, that’s what I’d let myself believe. Just as the tech industry needs to hang its head in shame with regard to its championing of gender diversity, I’m prepared to say I too have failed miserably – but I no longer buy the excuses we all allow ourselves.
Opinion by " Ofri Ben-Porat
24.11.2021
Why I’ve faced up to my failings on gender diversity - and other founders should too
Could psychedelics and technology solve our mental health crisis?
Psychedelics have always occupied an awkward position in our society, both at the forefront of our culture and simultaneously thrust into the periphery.
Opinion by " Nick von Christierson
LISTEN TO THE ARTICLE
19.11.2021
Could psychedelics and technology solve our mental health crisis?
How has the pandemic redefined the mindset of leaders around the world?
What makes a great leader? It’s one of those questions that can bring out a multitude of answers. Before the pandemic, a CEO’s role was primarily dedicated to making the big company decisions, from corporate strategy to investor handling that accounted for 45% of a company’s performance.
Opinion by " Lucy Minton
18.11.2021
Meet Unrest, the accelerator programme for entrepreneurs challenging the status quo
Cities going circular: how London can cut its emissions from food consumption by 31%
COP26—hailed the most important meeting on climate of the last five years—has come and gone, and the season leading up to it has not been without its ups and downs: from gut-wrenching revelations that governments have been lobbying to downplay the seriousness of climate breakdown to promising ambitions from some of the world's superpowers.
Opinion by " Ana Birliga Sutherland & Jordi Pascual Torner
17.11.2021
Cities going circular: how London can cut its emissions from food consumption by 31%
Breaking barriers: how businesses can embrace cloud adoption
Right now, cloud adoption is an important business imperative for many organisations. As we begin to emerge from the pandemic, businesses are now painfully aware of the need for solutions that provide flexibility, agility, and new opportunities to innovate. In particular, with remote and hybrid working models expected to remain in place for the foreseeable future, on-premises based access to data is fast becoming an issue for organisations.
Opinion by " Chris Starkey
17.11.2021
Breaking barriers: how businesses can embrace cloud adoption
Setting up a finance team for success – from a fintech founder
In early-stage startups, finance teams can be make or break. Done right, and they’re the beating heart of the business. But often they’re overlooked and under-resourced, making them a roadblock to explosive growth.
Opinion by " Cristina Vila Vives
11.11.2021
Setting up a finance team for success – from a fintech founder
Play is the most natural form of learning, so why has society paused the game?
What inspires you to jump out of bed each day? Achieving new growth targets? Tracking down a new business to fund? I’m passionate about education and engaging youngsters – and not just because it’s a job requirement of working at an edtech gaming company. 
Opinion by " Gordie Ross
10.11.2021
Play is the most natural form of learning, so why has society paused the game?
“Without transparency, there’s no transaction”: Why measuring ESG is essential for startup growth
For startups to secure fundraising, it’s important for them to not only monitor their environmental, social and governance (ESG) factors, but provide proof that they are doing so. We spoke to Early Metrics to discover how their ratings method allows investors and consumers to be sure the startups they invest in are sustainable.
Opinion by " Abby Wallace
10.11.2021
“Without transparency, there’s no transaction”: Why measuring ESG is essential for startup growth
Automation can drive the growth of your startup: Maddyness speaks to Virso
As more businesses become automated, having a reliable cloud solution to store and manage data is essential. Maddyness spoke to Gus Barrett, director at Virso, to find out how their tool, Cloud Activ8, helps companies automate and how participation in OVHcloud’s startup programme helped with this mission.
Opinion by " Maddyness, with OVHCloud
09.11.2021
Starting up anywhere: why it's easier to grow a business outside London
Post-pandemic, will we see more startups flourishing outside London? Since most founders aim to raise money from investors, what are the best circumstances to make this happen if your business is well beyond the boundaries of Greater London?
Opinion by " Anthony Rose
09.11.2021
Starting up anywhere: why it's easier to grow a business outside London
Eco-Anxiety and how the younger generation is carrying the world on their shoulders
Young people are feeling increasingly anxious about climate change and the effects a dying planet could have on their futures. Many feel helpless and feel there is nothing they can do to incite change that will make a global impact.
Opinion by " Daniel Groves
05.11.2021
Eco-Anxiety and how the younger generation is carrying the world on their shoulders
Buzzwords are damaging real progress, let’s stop talking and start doing
The lack of funding and innovation in the North compared to the South is no secret to us by now, especially with it being considered a top priority on the government’s agenda. Question is, are they really making it at a priority, or is it just noise?
Opinion by " Michael Edwards
04.11.2021
Buzzwords are damaging real progress, let’s stop talking and start doing
Digital identity is one of the 21st century's biggest challenges
As the classic New Yorker cartoon says, ‘on the internet, nobody knows you’re a dog’. This image from as far back as 1993 outlines a key feature of (and some would say a major problem with) the internet: there is often no way to tell whether any digital identity is authentic. 
Opinion by " Malte Pollmann
04.11.2021
Digital identity is one of the 21st century's biggest challenges

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