Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
THE + RECENT
The best time to scale your company globally
Growing into an international market can transform your company by building brand recognition and helping you reach new consumers and suppliers — but is it right for your business? If global growth and moving into a new market is your next step, you need to learn when to expand internationally and how to recognise when your company is ready for the transition.
Opinion by " Nick Adams
25.08.2021
The best time to scale your company globally
A levelled economy isn’t measured in Unicorns
We may still be battling a global pandemic and working through the paperwork and ramifications of our new trading relationship with Europe but it’s been a much stronger first half of the year for the London Stock Exchange than many predicted, with high profile companies such as Moonpig and Darktrace leading a pack of new listings.
Opinion by " David Hall
20.08.2021
A levelled economy isn’t measured in Unicorns
Remote workers looking to relocate in a post-COVID-19 era
The pandemic has led many companies to re-strategise their working practices, with remote working now the norm in a vast number of industries. In this article, we’ll look at reasons why people are choosing to relocate, as well as some of the details of what the process might involve.
Opinion by " Daniel Groves
19.08.2021
Remote workers looking to relocate in a post-COVID-19 era
The importance of scalability when growing a global team
If your business goals include entering new markets, establishing multiple domestic and international entities, and growing your profits, then it’s time to consider scalability. Business scalability is a necessary part of adapting to company changes successfully as you grow, meet, and exceed your goals.
Opinion by " Nick Adams
19.08.2021
The importance of scalability when growing a global team
Count on the cloud: protect your data in the post-pandemic world
Starting up a new business in the pandemic and post-pandemic world can be daunting. After the uncertainty of the past 18 months and the changes that the global crisis has made to everyone’s daily lives, now is the perfect time to take a step back, and look at how your business is using – and protecting – its most critical asset: data.
Opinion by " Jonathan Bowl
18.08.2021
Count on the cloud: Protect your data in the post-pandemic world
All trains are green? It’s not that simple
The fast roll-out of electric vehicles in the United Kingdom means the £100B ($139B) highspeed railway network HS2 won’t have any environmental benefits, a report by think thank Institute for Government has found.
Opinion by " Anja Pries
16.08.2021
All trains are green? It’s not that simple
Startups are the best route to change in the fertility sector
I’d already dedicated over a decade of my career to working in fertility laboratories and clinics when I decided to leave them behind. Or, more accurately, when I realised that the only way to drive the urgent change needed within the sector was to approach it from a different angle.
Opinion by " David O’Rourke
16.08.2021
Startups are the best route to change in the fertility sector
The marketing department saved your business. Now it’s time to save the marketing department
In the last 18 months, more people than ever before have been on social media. From the safety of our homes we ‘met’ and connected with one another on Twitter, Facebook and Zoom. We talked online about work, life, and everything in between, we ordered from our favourite stores and our favourite food outlets, and we supported our local boutiques and delis. As the physical world ground to a halt, the digital world came into its own, and behind every brand’s Instagram account or Facebook page, there is a marketer working hard behind the scenes.
Opinion by " Gerard Murnaghan
12.08.2021
The marketing department saved your business. Now it’s time to save the marketing department
The UK can lead by embracing automation
We are in the middle of a fourth industrial revolution. First came mechanisation, then mass production, and most recently automation. Those first steps took us from the field to the factory. Now we are in what has become known as, ‘Industry 4.0’.
Opinion by " Mads Jensen
11.08.2021
The UK can lead by embracing automation
Is the video gaming industry a sustainability nightmare?
Blizzard Entertainment has announced that its president, J Allen Brack, is stepping down, amid reports of a workplace culture of sexism and harassment. Parent company Activision Blizzard is being sued by the California Department of Fair Employment and Housing over the allegations which the firm initially dismissed.
Opinion by " Fred Fullerton
09.08.2021
Is the video gaming industry a sustainability nightmare?
Digital inclusion needed to drive network-wide sustainability
It is one thing to talk about sustainability, but practical solutions are needed in order to really make a difference. If we truly want to extend the life of the planet, achieve net-zero emissions and build a better country for future generations, we need to enhance the physical infrastructure around us.
Opinion by " Peter Bachmann
05.08.2021
Digital inclusion needed to drive network-wide sustainability
Why iteration will future proof your business
You can’t predict times of economic uncertainty, nor will your crystal ball give you the head’s up when your customers’ needs are about to change. The last 16 months have taught us that.
Opinion by " Armaan Mehta & Karan Gupta
04.08.2021
Why iteration will future proof your business
How to keep your business human in the post-pandemic landscape
We all have a fresh appreciation for the importance of human interaction after the past 18 months. Despite some people openly declaring the lack of social commitment to be the dawn of a bright new era, we are inherently social animals. Human connection is essential in every aspect of our daily lives, and that includes business. That’s because, like any relationship, a business relationship is based on trust. Trust has to be earned, but it is built over time through connection.
Opinion by " Ben Graham
04.08.2021
How to keep your business human in the post-pandemic landscape
5G: finally something we can all get excited about
It’s fair to say that businesses have had it tough in recent times. Coronavirus regulations and restrictions have seen millions of businesses globally refocus their operations, rapidly reshaping their networks to support adapted working from home. Many then realised that their previously secure network had become exposed to cyber threats, sparking a scramble to find security solutions fit for remote working, while fighting to deliver business continuity in the face of major uncertainty.
Opinion by " Patrick Hirscher
03.08.2021
5G: finally something we can all get excited about

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