Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
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Practising undoing: three ways to free up time and headspace
Constant 'doing' comes at a price, and we become enslaved by our doings. They rule our business and home lives as if we have stepped onto a doing travelator with no end. There is pressure to do, deliver and – of course – delete from the to-do list.
Opinion par " Bridget Rooth
22.12.2021
Practising undoing: three ways to free up time and headspace
Cookies are dead, and so are your targeting strategies. Now what?
Advertisers in the UK will have spent £27.7B on digital ads by the end of 2021. Globally, this number will reach a whopping $455B, which is a 20% increase compared to the year before according to the latest study by eMarketer.
Opinion par " Jekabs Endzins
21.12.2021
Cookies are dead, and so are your targeting strategies. Now what?
Tech vacancies are booming – why now is the time to make a career change and tips for doing so
Of all the messages in the Chancellor’s Autumn Budget, one was particularly clear - we urgently need to address the UK’s digital skills gap. The announcement of a £3.8B investment in training and T-Level courses was welcome news for the tech sector and in the future will undoubtedly go some way to alleviating the crippling skills shortage our industry faces.
Opinion par " Steve Pinches
20.12.2021
Tech vacancies are booming – why now is the time to make a career change and tips for doing so
Forms are dead and conversation is king for marketers generating new leads
Digital disruption has been a blessing for some in the marketing world and a curse for others. The distinction between the two has been how reactive, and willing marketers have been to evolve with the times.
Opinion par " Jiaqi Pan
16.12.2021
Forms are dead and conversation is king for marketers
To spend or not to spend: how COVID-19 has stunted innovation for many businesses
Few have understood how the reverberations from COVID-19 have left markets wide open for major disruption by new entrants. By accelerating digitisation and innovation, this turbulent period dramatically lowered barriers to entry for new players while simultaneously stifling innovation spending among industry incumbents.
Opinion par " Mark Smith
14.12.2021
To spend or not to spend: how COVID-19 has stunted innovation for many
How to build relationships with journalists from the beginning
For most startup founders, you’ll probably be introduced to your first journalists by your investors. Those introductions are worth their weight in gold, but to transfer that relationship you’ll need to have something newsworthy to write about or to spend some time with that person learning what you can bring to the table too.
Opinion par " Tom Lawrence
09.12.2021
How to build relationships with journalists from the beginning
How to build and maintain culture during hypergrowth
For any company today, building and maintaining a good corporate culture is critical. In an employee-driven talent economy, culture can be a significant draw to or detractor from your business, and as such accelerate or hinder growth plans. For startups and scaleups who need to foster this positive, inclusive culture while building out their team, the task is much harder. And when that company is doubling in size year-on-year, it’s even harder still.
Opinion par " Kristen Tronsky
08.12.2021
How to build and maintain culture during hypergrowth
Digital Equity: How businesses should think about the digital divide
As an owner of a digital marketing agency, I largely see the world from the perspective of the digital space. I see everything as being available online, but I am increasingly coming to see this as a perspective driven by a position of privilege.
Opinion par " Simon Dalley
06.12.2021
Digital Equity: How businesses should think about the digital divide
5 tips for planning a cancel-proof and flexible work Christmas party
The emergence of the new COVID variant Omicron has thrown a curveball on Britain’s festive celebrations this year, once again creating a major pause for thought.
Opinion par " Matt Ephgrave
06.12.2021
5 tips for creating a cancel-proof and flexible Christmas party
From GameStop To Tesla - How social media is driving the stock market
The influence of social media on the stock market is undeniable. In many ways, it's a double-edged sword: while social media can promote stocks and make them go viral, it can also lead to their downfall when investors start shorting them or betting against them.
Opinion par " Jordan Bishop
02.12.2021
From GameStop To Tesla - How social media is driving the stock market
Will merchants join Amazon to end the monopoly of card networks?
Last week, Amazon announced that it will no longer accept UK-issued Visa credit cards from January 2022. The reason came down to the high fees that Visa charges for processing credit card transactions. While the change may come as a shock to many, it brought to light an issue that merchants have long been protesting. 
Opinion par " Siamac Rezaiezadeh
02.12.2021
Sink or swim: What the profitability of neobanks means for incumbents
How companies are competing for talent in the digital marketing world?
There is a huge problem brewing under the surface of the digital world – a lack of skills. The effect of the pandemic on the digital world is becoming more and more apparent within the digital marketing industry. As businesses closed their doors in the real world, they looked instead to opening new doors online.
Opinion par " Morgan Mitchell
01.12.2021
The digital marketing agency is facing a war for talent, here’s how companies are competing
Why online learning was doomed from the start - and how to fix it
The potential for online learning to open up a new world of possibilities for learners was dashed the moment the first lecture was uploaded. While it meant that the number of people able to view a lecture increased considerably, it failed to take advantage of any benefit technology could offer to the learning process itself.
Opinion par " Joshua Wohle
30.11.2021
Why online learning was doomed from the start - and how to fix it
Debunking ESG myths for more sustainable investing
Under growing pressure to behave more sustainably and with greater social responsibility, organisations everywhere are increasingly adopting environmental, social, and governance (ESG) standards around the way they operate.
Opinion par " Saira Gill
29.11.2021
Debunking ESG myths for more sustainable investing

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