Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
THE + RECENT
How can remote working help employees find their dream home?
The journey to work has always influenced people’s property-buying decisions. How many times have you viewed a property only to exclude it on the basis of an excessively long commute?
Opinion by " Richard Eagling
25.02.2022
Can you get a mortgage as a new small business owner?
Why investment in the pharmaceutical supply chain has never been more important
The pandemic has shown us how intrinsic technology has become to both our professional and personal lives. Whether it be video conferencing tools, or grocery ordering apps, without the technology, lockdowns around the world would have been a very different story.
Opinion by " Richard Ettl
24.02.2022
Why investment in the pharmaceutical supply chain has never been more important
Tech to save time - time for what?
Many of us are marketing the digitisation of data as a time-saving phenomenon, but why is saving time actually useful? Will automation steal our jobs? Should we be worried or excited?
Opinion by " Maddyness UK
22.02.2022
Tech to save time - time for what?
The future of finance has to be fun… and social
Money should be exciting and rewarding, shouldn’t it? The emergence of neobanks can be thanked for the digitalisation of personal finance, the ease of banking from a click of a button and a transfer at the drop of a hat. They’ve helped us with financial budgeting, tracking and the management of money - anytime and almost anywhere. Yet it's a dread for many and a bore for most.
Opinion by " Michael Wilkinson
22.02.2022
The future of finance has to be fun… and social
Why the cloud is a no-brainer for startups
Cloud computing has removed many barriers to entry when it comes to starting a business. As a result, it has helped startups the world over to bring their ideas to life, scale rapidly and thrive over the last decade.
Opinion by " David Roldan
18.02.2022
Why the cloud is a no-brainer for startups
How are cloud providers the answer to the data woes of startups? Maddyness speaks to Yepic AI
AI hasn’t just altered our everyday lives. It’s having a profound effect on how developers and businesses think about their relationship with the cloud. Maddyness spoke to Aaron Jones, CEO of Yepic AI, about the challenges virtual services present for cutting-edge startups and how he’s turning them into opportunities via OVHcloud’s platform-as-a-service offering.
Opinion by " Maddyness, with OVHCloud
15.02.2022
Sovereignty and security are key to any cloud solution: Maddyness UK speaks to OVHcloud
Assuring transparency in ESG reporting
In recent years, a growing awareness of sustainability and social responsibility has seen Environmental, Social, and Corporate Governance (ESG) truly enter the mainstream, becoming increasingly important to a business’ reputation and to investors’ decision-making.
Opinion by " Jessica Camus
14.02.2022
Assuring transparency in ESG reporting
Three reasons why startups fail to grow
Having run my own startup and worked with over 100 different startups in a variety of capacities from founding team to consultant, I’ve identified 3 major reasons why startups fail to grow.
Opinion by " Tristan Gillen
10.02.2022
3 Reasons why startups fail to grow
VCs invested $4.7B in gaming startups in the first year of the pandemic. Here's the trends in gaming investing for 2022
Predictions about venture capital diverged from reality during the first year of the pandemic, as PitchBook summarised last July. When the stock market crashed in April of 2020, most anticipated that funding activity would slow down amidst the uncertainty of lockdowns, social distancing, and strains on the healthcare system.
Opinion by " Laure Fischer
09.02.2022
VCs invested $4.7B in gaming startups in the first year of the pandemic. Here's the trends in gaming investing for 2022
How startups can avoid the trap of digital presenteeism
The pandemic induced shift to remote and hybrid working gave us the chance to completely change the way we work. We had a golden opportunity to create a new paradigm, with more freedom, flexibility and autonomy. Yet just two years later, far too many companies appear to be falling into the same old trap, with ‘digital presenteeism’ becoming an increasing problem.
Opinion by " Tariq Rauf
08.02.2022
How startups can avoid the trap of digital presenteeism
A deep dive into the world of climate fintech with firstminute Capital
Climate fintech is a cross-cutting sector covering the intersection of climate, finance and digital technology. It includes a range of financial product innovations, applications and platforms that serve as mediums between all stakeholders to catalyse decarbonisation.
Opinion by " firstminute Capital
07.02.2022
firstminute Capital team
Is AI really the future of customer service? The numbers say no
There’s a common misconception around brand loyalty. Customer loyalty is often attributed to how well they align with your brand values. Sure, this is important. But your brand values are a beacon to bring people in. You build connections with your customers every day through regular interactions. The shift to automated customer service threatens to undermine that connection.
Opinion by " Maddyness, with AnswerConnect
LISTEN TO THE ARTICLE
03.02.2022
Brand loyalty and what consumers really think of AI
What does it take to be a great leader in the startup world?
Visionary, confident, outcasts, impulsive – these are all common stereotypes about startup leaders. But what qualities does a successful leader in this realm really need to have?
Opinion by " Michał Schindler
01.02.2022
What does it take to be a great leader in the startup world?
Tackling the taboo of debt collection amidst the growing energy crisis
The words 'debt collection' have for a long time carried a whole load of negative connotations. From the customer's perspective, being contacted by a debt collector often brings on feelings of shame or embarrassment, despite the fact that most people fall behind on payments due to unexpected life events.
Opinion by " Amon Ghaiumy
27.01.2022
Tackling the taboo of debt collection amidst the growing energy crisis

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