Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
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Making way for the Metaverse
As more of our daily lives become intertwined with technology, today’s digital-first customers have come to expect instant service, tailored digital experiences and personalisation from every business they interact with online. Consumer expectations have never been higher. The result has been a step-change in martech innovation as businesses look for new ways to make an impact and stay ahead.
Opinion by " Dominik Angerer
22.03.2022
Making way for the Metaverse
Profiting off panic: new green regulation creates a wild west
Carbon emissions disclosure and ESG reporting is becoming mandatory for all businesses as part of the push for net-zero. Our investigation reveals overcharging and greenwashing at the heart of this new market.
Opinion by " Florence Wildblood
21.03.2022
Expand your website for an international presence with Smylingua
Landing on a badly translated website or product page can make many clients run away. Melanie Krause, a lover of languages, built Smylingua to be an agency that mixes software and linguistics to ensure targeted and true translations.
Opinion by " Anne Taffin
21.03.2022
The 20 best businesses to start in 2022
In 2022, we hope to see a sustained return to business as normal. However, there are still plenty of innovative ways for entrepreneurs to kickstart a business, realise a savvy commercial idea or develop a side-hustle. Here are 20 of the best business ideas for 2022.
Opinion by " Jamie Walker
18.03.2022
21 of the best business ideas that you can start in 2022
Communication means nothing without authenticity
In every business, when you are watching your CEO speak (whether it's in-person or via MS Teams or Zoom), you may be struck by a familiar feeling. How do I know if this person is ‘for real’? Was that moment ‘authentic’ or something clever that they had pre-planned for effect? Take heart - people have been wondering the same thing for hundreds of years.
Opinion by " Darren Briggs & Nicholas Wright
17.03.2022
Communication means nothing without authenticity
The sustainable and smarter future of warehousing: automation, robotics and energy efficiency
The rise of ecommerce is underway and impacting our highstreets – even before the rise of COVID-19. Due to the pandemic, the shift from physical shops towards online spending has accelerated by an average of five years. In 2020, 87% of UK households made purchases online and recent statistics show that 70% now prefer it. Now, ecommerce is booming, and it is a trend that is here to stay, with online retail spending in the UK expected to reach £75B by 2024.
Opinion by " David Johnson
16.03.2022
The sustainable and smarter future of warehousing: Automation, Robotics and Energy Efficiency
The UK visa system needs to catch up with the new reality
The pandemic upended how we build businesses and work with each other. One of the most significant changes may turn out to be the realisation that it’s now possible for most tech companies to build remote teams with people from almost anywhere in the world.
Opinion by " Tariq Rauf
15.03.2022
The UK visa system needs to catch up with the new reality
Can femtech close the gender health gap?
Historically, medicine has largely neglected female anatomy. As a result, the functioning of the female body, in part, remains a mystery in both the scientific world as well as for women themselves.
Opinion by " Daria Connolly
11.03.2022
Can femtech close the gender health gap?
How construction companies can maximise their profits with ecommerce
There remains a belief that the construction industry cannot or doesn’t need to make use of ecommerce – but this might not be as simple as it was before. In an increasingly digitised world, no industry is immune, and this is certainly true in construction, where we are seeing more and more businesses choosing to go online.
Opinion by " Daniel Groves
10.03.2022
How construction companies can maximise their profits with ecommerce
Gamified learning: the next frontier of EdTech?
Gamification is a buzzword that most people in the education sector have likely heard thrown around at some point or another, especially as online and distance learning have become popular ways of achieving education continuity throughout the COVID-19 crisis.
Opinion by " Nikolas Kairinos
10.03.2022
Gamified learning: the next frontier of EdTech?
How women become more data savvy and break the gender bias
In our increasingly digital world, being able to work with data is becoming unavoidable. In the technology industry specifically, the value of using data well is second to none. Yet when a recent report from TechNation revealed that only 26% of the industry’s workforce are women, it becomes evident that there is a barrier preventing women from entering the industry.
Opinion by " Edwina Dunn
08.03.2022
How women become more data savvy and break the gender
The key to embedding ESG in your DNA
The fight against climate change is no longer only within the purview of environmental activists. As the deleterious effects on the environment become more apparent, more actors in the public and private sectors – including governments and businesses – are taking practical steps to protect the environment.
Opinion by " Morrison & Foerster
03.03.2022
How can creativity fix a broken workforce in the new era of hybrid working?
We’re at a crossroads right now when it comes to working. Stressed-out employees are looking for new ways of working, creating a void that most companies are unsure how to fill.
Opinion by " Rich Westman
28.02.2022
How can creativity fix a broken workforce in a new era of hybrid working?
Supporting an ally: What can the tech world do in response to Russia’s invasion of Ukraine?
As Russia began its invasion of Ukraine in the early hours of February 24th, many in Britain started to think about how support could be lent to the Ukrainians. What has been done, what is being done, and what can be done by the tech sector to support Ukraine? 
Opinion by " Jamie Walker
25.02.2022
Supporting an ally: What can the tech world do in response to Russia’s invasion of Ukraine?

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