Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
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The growing need for ESG expertise in an uncertain future
Growing concern around issues such as climate change has seen Environmental, Social, and Corporate Governance (ESG) continue to rise in importance. The recent announcement from Ernst & Young LLP, of a £100M investment in EY Carbon, its dedicated UK sustainability consulting business, only serves to highlight just how much of a priority ESG is for many organisations.
Opinion by " Jessica Camus
19.04.2022
The growing need for ESG expertise in an uncertain future
Diversity in data is more than an intellectual challenge - it’s a very human one
Businesses rely on data to make decisions every day. Good data can be the difference between being guesswork and intelligence – it can drive strategy and help shape brands’ products and image. However, data is only useful in the context of the rules we create.
Opinion by " Matt Andrew
18.04.2022
How we speak about diversity matters – we do unintended harm when we ignore this
Does crypto threaten or strengthen sport’s relationship with its fans?
The past decade has seen sport’s relationship with money come firmly under the spotlight. The $600B global sports market has drawn in vast swathes of investment from all corners of the globe. Football has attracted club acquisitions from Saudi royalty and Russian oligarchs, and now even tech billionaires.
Opinion by " Simon Lovick
14.04.2022
Does crypto threaten or strengthen sport’s relationship with its fans?
Sponsored posts put influencers’ credibility at risk – but what's the alternative?
I grew my startup Grafomap to a £1.1M revenue with the help of influencer marketing. That was six years ago. Since then, influencer marketing has changed a lot – and not for the better.
Opinion by " Rihards Pīks
LISTEN TO THE ARTICLE
13.04.2022
Sponsored posts put influencers’ credibility at risk – but what's the alternative?
It’s time to reflect on mental wellbeing in the workplace
It’s hard to believe that we are two years on from the first Covid-19 lockdowns. Everything changed seemingly overnight. What once felt unusual now feels commonplace - it’s easy to forget the turbulent change people have experienced.
Opinion by " Asim Amin
12.04.2022
It’s time to reflect on mental wellbeing in the workplace
The importance of maintaining company culture when scaling
When starting a business, the culture you want to create is likely to be one of the first things you talk about; it’s an essential ingredient in building a team of people who hold the same principles and will work to achieve common goals. But it’s all too easy to let that culture slip down the priority list as your business grows.
Opinion by " Kristian Gjerding
11.04.2022
The importance of maintaining company culture when scaling
What have we learned about management two years after the first lockdown?
Looking back two years ago, I think about managers who were, in an instant, shoved into leading teams and businesses from the isolated confines of their homes. Having to navigate lockdowns was stressful enough. Let’s not forget that it was on top of a global health pandemic, the end of which no one had sight.
Opinion by " Sathya Smith
07.04.2022
The future of the office: How to maintain a sense of team in a hybrid environment
How is new innovation giving a much-needed boost to women’s health and wellness?
The women’s health and wellness industry has expanded exponentially over the last few years and it is expected that by 2027 it will be a $65B industry. Driving this growth are innovative companies focused on developing technology specifically aimed at addressing women’s health and wellbeing across a broad range of areas, including reproductive, sexual and mental health.
Opinion by " Sophie McGrath & Kesten Laverty
06.04.2022
Innovation in women’s health and wellness
Why introducing PR too early could sabotage your startup
Startup land isn’t short of myths but one of the most pervasive is that the earlier you get PR, the better. There’s a continued belief that securing media attention in the early days of launching is the secret to sustained success.
Opinion by " David Johnson
05.04.2022
Why introducing PR too early could sabotage your startup
Why proximity bias will be the next big battle for employers
Apple recently announced the long-awaited return of employees to the office. It will gradually introduce hybrid working with a pilot scheme, starting with one day in the office in the first week, slowly progressing to two, and then three.
Opinion by " Teresa Boughey
30.03.2022
Why proximity bias will be the next big battle for employers
Green investing: the global system for rating companies’ ethical credentials is meaningless
As the war in Ukraine rages, finance professionals on Wall Street and in Europe recently attracted outrage by suggesting that investing in arms manufacturers should be treated as ethical investing. In the fight against tyranny, they argued that such an investment “preserves peace and global stability” and defends “the values of liberal democracies”. As such, it belongs in the increasingly lucrative investment category known as ESG or environmental, social and governance.
Opinion by " Marc Lepere
29.03.2022
Green investing: the global system for rating companies’ ethical credentials is meaningless
Can Gen Z really ‘save’ us from the digital skills shortage?
As much as others might like to claim otherwise, no generation is quite as in tune with tech as Gen Z. Whilst those before them were born into a world with varying degrees of technological exposure, Gen Z are the first truly digital native generation.
Opinion by " John Rogers
29.03.2022
Can Gen Z really ‘save’ us from the digital skills shortage?
Challenging masculine prototypes: how can we increase women’s representation in the workplace?
Despite decades of effort, women are still severely underrepresented and undervalued in numerous professions around the globe, particularly in leadership roles. In the UK, only 43% of startups have any women in leadership. Majority-women leadership teams are even rarer, at only 15%.
Opinion by " Felix Danbold
28.03.2022
Challenging masculine prototypes: how can we increase women’s representation in the workplace?
Open banking makes MENA an oasis of financial opportunities for investors
Economic growth in the MENA – Middle East and North Africa – region is on the rise, with Gulf countries leading the charge. The pace of innovation in places such as the UAE and Saudi Arabia is attracting foreign investment at a rapid rate, which, combined with dedicated tech programmes and an increasingly skilled workforce, sees the region stand out on a global front.
Opinion by " Justin Henry
24.03.2022
Open banking makes MENA an oasis of financial opportunities for fintech investors

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