Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
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How Beyond Meat defied the norm to achieve success. An exclusive extract from The Disruptors
Beyond Meat is a plant-based meat company that offers alternatives to animal-based meat. Its flagship product is the Beyond Burger, which is designed to ‘look, cook and taste like a traditional beef burger’. It also sells a wide range of other plant-based meat products, including sausages, meatballs and chicken nuggets.
Opinion by " Sally Percy
03.09.2024
How Beyond Meat defied the norm to achieve success. An exclusive extract from The Disruptors
From the Ordinary to Octopus Energy: how are disruptive businesses injecting humanity into their strategies?
At its heart, business is about people. Or, more specifically, it is about people buying from other people. This might seem an obvious point, but it’s one that often seems to get lost amid talk of revenue, profits, innovation, productivity, social media campaigns, data analysis and the latest technological tools, not least artificial intelligence.
Opinion by " Sally Percy
02.09.2024
Support for life sciences startups is needed to translate world-class research into world-class companies
One of the UK’s real strengths is its life sciences engine, driving continuous innovation and a track record of breakthroughs. The key components are all there and whirring away: leading universities, talented people and an available pool of funding. However, the sector’s growth is not guaranteed. Support for our life sciences startups is needed if we are to continue translating our world-class research into world-class companies that can thrive within the UK ecosystem.
Opinion by " Lucy Edwardes-Jones
29.08.2024
Support for life sciences startups is needed to translate world-class research into world-class companies
How to grow a developer and product-led software company
Cloudinary is on a mission to help companies unleash the full potential of their visual media to create the most engaging user experiences. Given that it now has millions of developers embedding it into their websites and mobile phone platforms, it seems to be fulfilling that. The main reason, says its developer experience leader Sanjay Sarathy, is that it is staying true to its root cause: helping save developers time and hassle.
Opinion by " Sanjay Sarathy
29.08.2024
How to grow a developer and product-led software company
The case for men in femtech
The last few weeks have seen the femtech community divided. After the shockwaves of Flo Health’s unicorn status - an industry first - founders, investors and experts have weighed in.
Opinion by " Grace Tucker
27.08.2024
The case for men in femtech
Building circularity-as-a service and making second hand tech cool
The demand for refurbished devices is skyrocketing and recommerce is essential, given the expected rise in e-waste to 82 million tonnes annually by 2030. This shift is no longer niche - it’s mainstream. But to fully realise this potential, retailers must rethink their approach to circularity. It’s about more than just offering trade-in programs; it’s about aligning every aspect of the business - from supply chains to customer service - around the principles of a circular economy.
Opinion by " Phil Kemsih
27.08.2024
Building circularity-as-a service and making second hand tech cool
It’s not us, it’s you: Why women don’t join Web3
"Welcome to our International Women's Day celebration!" the founder of Crypto Girls Club announced to the crowd. Women in Web3 had gathered from all over Berlin to celebrate the holiday and listen to panelists discuss the need for more diversity in tech.
Opinion by " Veronica Zora Kirin
22.08.2024
It’s not us, it’s you: Why women don’t join Web3
In terms of influence, LinkedIn is still the boss - here’s how to win on the professional network
It’s easy to take LinkedIn for granted. Unlike other popular social networks, which have experienced periods of hype, rapid user growth or controversy, LinkedIn has consistently and reassuringly always - or so it seems - been there for us.
Opinion by " Dominic Cook
21.08.2024
In terms of influence, LinkedIn is still the boss - here’s how to win on the professional network
Rising Interest Rates will make supply chains more sustainable
The world of telecoms is at a pivotal moment. Interest rates are rising while the sector’s approach to sustainability is becoming increasingly determined and energetic. Taken together, this means that supply chains are in a position to accelerate their journey to becoming cleaner and ‘greener’. That’s good news for everyone – and a lesson for other industries grappling with the transition to net zero.
Opinion by " John Spear
20.08.2024
John Spear
Key mistakes founders should avoid in AI adoption strategy
With all the hype around artificial intelligence being at its peak, businesses across the globe are exploring ways to integrate this transformative technology regardless of what industry they’re in. But here’s the rub – simply looking into the possibilities of AI is one thing, actually moving to adopt it in your operations is entirely different.
Opinion by " Roman Eloshvili
15.08.2024
Key mistakes founders should avoid in AI adoption strategy
Data-Driven success: Getting your company AI-ready
The pace of technological advancement in the realm of AI is nothing short of remarkable, profoundly shaping our personal and professional lives, and revolutionising the ways companies operate and grow.
Opinion by " Steve Jones
15.08.2024
Data-Driven success: Getting your company AI-ready
Tackling AI’s sustainability problem with code optimisation
Google’s announcement that its emissions are up by 48% in five years due to the energy demand of its data centres has brought the environmental damage of AI to the fore. Previously kept mostly out of the headlines, the vast amount of computing resources and energy this increasingly competitive and growing AI landscape is consuming is now being exposed.
Opinion by " Dr Leslie Kanthan
13.08.2024
Tackling AI’s sustainability problem with code optimisation
African healthcare needs markets, not philanthropy
Philanthropy has long been a protagonist in Africa’s healthcare system. Why is that problematic? For decades, Africa’s healthcare system has been sustained by donor aid and philanthropy.
Opinion by " Gregory Rockson
07.08.2024
African healthcare needs markets, not philanthropy
Jason Bradbury on the dynamic evolution of technology and the dominance of AI
I’m treating A.I with C.O: Cautious Optimism. Explosive technological growth is nothing new. It feels like I’ve been running to keep up with the shockwaves of rapid innovation since the late 70s. Then, at ten or eleven years old, playing with the plastic prototypes of the first generation of products that would form the computer electronics revolution of the 70s and 80s, the pace of innovation was breathtaking. So, as I watch OpenAI’s latest presentation promoting yet more human-like upgrades to their GPT platform, it feels strangely familiar.
Opinion by " Jason Bradbury
06.08.2024
Jason Bradbury on the dynamic evolution of technology and the dominance of AI

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