Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
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Tackling AI’s sustainability problem with code optimisation
Google’s announcement that its emissions are up by 48% in five years due to the energy demand of its data centres has brought the environmental damage of AI to the fore. Previously kept mostly out of the headlines, the vast amount of computing resources and energy this increasingly competitive and growing AI landscape is consuming is now being exposed.
Opinion par " Dr Leslie Kanthan
13.08.2024
Tackling AI’s sustainability problem with code optimisation
African healthcare needs markets, not philanthropy
Philanthropy has long been a protagonist in Africa’s healthcare system. Why is that problematic? For decades, Africa’s healthcare system has been sustained by donor aid and philanthropy.
Opinion par " Gregory Rockson
07.08.2024
African healthcare needs markets, not philanthropy
Jason Bradbury on the dynamic evolution of technology and the dominance of AI
I’m treating A.I with C.O: Cautious Optimism. Explosive technological growth is nothing new. It feels like I’ve been running to keep up with the shockwaves of rapid innovation since the late 70s. Then, at ten or eleven years old, playing with the plastic prototypes of the first generation of products that would form the computer electronics revolution of the 70s and 80s, the pace of innovation was breathtaking. So, as I watch OpenAI’s latest presentation promoting yet more human-like upgrades to their GPT platform, it feels strangely familiar.
Opinion par " Jason Bradbury
06.08.2024
Jason Bradbury on the dynamic evolution of technology and the dominance of AI
Looking for resilient and resourceful founders? Origins in volatile environments might be the answer
If you’re a founder and you grew up and built a business in a volatile environment, it means you’ve played the game in ‘difficult mode’, and didn’t get extra points for jumping higher hurdles to arrive at the same place as ‘easy mode’ players. But the good news is you’ve earned resilience and resourcefulness along the way, and it is one of the most sought after traits in a founder.
Opinion par " Gökçe Ceylan
05.08.2024
Looking for resilient and resourceful founders? Origins in volatile environments might be the answer
Relentless optimism: the one question that always makes work better
According to psychologist Paul Ekman there are just five ‘basic emotions’ universally recognised and experienced by humans: joy, sadness, fear, disgust, and anger.
Opinion par " Joanne Chan
31.07.2024
Joanne Chan
Meet Mimo, the platform for easier cash flow management
As part of our quick founder questions series – or QFQs – we spoke to Henrik Grim, CEO and Co-founder of Mimo, about flow management, the UK economy and work-life balance.
Opinion par " Henrik Grim
24.07.2024
Henrik Grim
A new playbook for the B2B brands driving humanity forward 
Whether it's the sleek tactility of Apple, the urban energy of Nike, the familiar fizz of Coke, or any one of countless other consumer campaigns, we're surrounded every minute of every day with brilliantly conceived, executed and delivered marketing work. But as business buyers it's always felt very, very different – until now.
Opinion par " Mitch Monson & Burke Miles
24.07.2024
Mitch Monson & Burke Miles
Driving Digital Diversity: Understanding the perceived barriers to a career in technology
The corporate world has made some much needed, significant strides in diversity over recent years. Seven years ago, women occupied only 25% of leadership roles in FTSE 100 companies.
Opinion par " Theresa Palmer
23.07.2024
Theresa Palmer
As AI advances, cyber threats increase. Are businesses prepared to handle the situation?
To protect vital business data from ransomware attacks, it is imperative to identify key vulnerabilities and develop comprehensive defences to protect the organisations, and recovery plans in the event of an attack. According to Kyocera, this is even more crucial as cybercriminals leverage AI to ever greater effect when constructing and carrying out their campaigns.
Opinion par " Andrew Smith
19.07.2024
As AI advances, cyber threats increase. Are businesses prepared to handle the situation?
Why the AI revolution hinges on effective data management
Artificial intelligence (AI) is on a significant hype curve. Worth more than £16.8 billion in the UK, the AI market is expected to grow to £801.6 billion by 2035. The use cases are almost endless, from enhancing medical diagnosis tools to fully automating repetitive tasks. But it takes more than just buying an off-the-shelf solution and expecting it to get to work straight away.
Opinion par " Andrew Carr
17.07.2024
Andrew Carr
Beyond first-mover advantage: Unleashing the power of collaborative innovation
From the Wright brothers taking flight to Google revolutionising the internet, society has always been captivated by stories of pioneering "firsts". In the business world, being a first-mover has long been viewed as a powerful competitive advantage.
Opinion par " Ellie Besley-Gould
16.07.2024
Beyond first-mover advantage: Unleashing the power of collaborative innovation
France's unseized impact VC opportunity
France's strides in green innovation are undeniable. Approximately 40% of last year's investments (€2.7B across 105 greentech operations) were directed towards climate tech. For perspective, that's €300M more than Germany’s investment in impact startups last year.
Opinion par " Agate Freimane
11.07.2024
France's unseized impact VC opportunity
Embracing the duality of foundership
Founders are typically driven by a deep passion to solve a big, meaningful problem. From the moment the entrepreneurial journey begins, everything is about that mission, and any time not spent on it feels like time wasted. There’s a constant sense of urgency, a prevailing undercurrent of uncertainty, and we carry a heavy weight of self-expectation. This creates a hotbed for mental health challenges.
Opinion par " Samantha Rosenberg
10.07.2024
Embracing the duality of foundership
Staying sane as a climate-tech founder
"Wow! That must be so purposeful!" This is a common reaction when I reluctantly tell people what it is my business does. We are a developer of carbon abatement and carbon removal projects at large scale to create a healthier earth (also our company name). In a world that is obsessed with purpose, this appears to be a holy grail of work. However, for me personally, it has been highly anxiety inducing. On top of building a business, I am also reminded daily about the reality of the challenges ahead of us.
Opinion par " Alastair Collier
09.07.2024
Staying sane as a climate-tech founder

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