Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
THE + RECENT
Why proximity bias will be the next big battle for employers
Apple recently announced the long-awaited return of employees to the office. It will gradually introduce hybrid working with a pilot scheme, starting with one day in the office in the first week, slowly progressing to two, and then three.
Opinion by " Teresa Boughey
30.03.2022
Why proximity bias will be the next big battle for employers
Green investing: the global system for rating companies’ ethical credentials is meaningless
As the war in Ukraine rages, finance professionals on Wall Street and in Europe recently attracted outrage by suggesting that investing in arms manufacturers should be treated as ethical investing. In the fight against tyranny, they argued that such an investment “preserves peace and global stability” and defends “the values of liberal democracies”. As such, it belongs in the increasingly lucrative investment category known as ESG or environmental, social and governance.
Opinion by " Marc Lepere
29.03.2022
Green investing: the global system for rating companies’ ethical credentials is meaningless
Can Gen Z really ‘save’ us from the digital skills shortage?
As much as others might like to claim otherwise, no generation is quite as in tune with tech as Gen Z. Whilst those before them were born into a world with varying degrees of technological exposure, Gen Z are the first truly digital native generation.
Opinion by " John Rogers
29.03.2022
Can Gen Z really ‘save’ us from the digital skills shortage?
Challenging masculine prototypes: how can we increase women’s representation in the workplace?
Despite decades of effort, women are still severely underrepresented and undervalued in numerous professions around the globe, particularly in leadership roles. In the UK, only 43% of startups have any women in leadership. Majority-women leadership teams are even rarer, at only 15%.
Opinion by " Felix Danbold
28.03.2022
Challenging masculine prototypes: how can we increase women’s representation in the workplace?
Open banking makes MENA an oasis of financial opportunities for investors
Economic growth in the MENA – Middle East and North Africa – region is on the rise, with Gulf countries leading the charge. The pace of innovation in places such as the UAE and Saudi Arabia is attracting foreign investment at a rapid rate, which, combined with dedicated tech programmes and an increasingly skilled workforce, sees the region stand out on a global front.
Opinion by " Justin Henry
24.03.2022
Open banking makes MENA an oasis of financial opportunities for fintech investors
Making way for the Metaverse
As more of our daily lives become intertwined with technology, today’s digital-first customers have come to expect instant service, tailored digital experiences and personalisation from every business they interact with online. Consumer expectations have never been higher. The result has been a step-change in martech innovation as businesses look for new ways to make an impact and stay ahead.
Opinion by " Dominik Angerer
22.03.2022
Making way for the Metaverse
Profiting off panic: new green regulation creates a wild west
Carbon emissions disclosure and ESG reporting is becoming mandatory for all businesses as part of the push for net-zero. Our investigation reveals overcharging and greenwashing at the heart of this new market.
Opinion by " Florence Wildblood
21.03.2022
Expand your website for an international presence with Smylingua
Landing on a badly translated website or product page can make many clients run away. Melanie Krause, a lover of languages, built Smylingua to be an agency that mixes software and linguistics to ensure targeted and true translations.
Opinion by " Anne Taffin
21.03.2022
The 20 best businesses to start in 2022
In 2022, we hope to see a sustained return to business as normal. However, there are still plenty of innovative ways for entrepreneurs to kickstart a business, realise a savvy commercial idea or develop a side-hustle. Here are 20 of the best business ideas for 2022.
Opinion by " Jamie Walker
18.03.2022
21 of the best business ideas that you can start in 2022
Communication means nothing without authenticity
In every business, when you are watching your CEO speak (whether it's in-person or via MS Teams or Zoom), you may be struck by a familiar feeling. How do I know if this person is ‘for real’? Was that moment ‘authentic’ or something clever that they had pre-planned for effect? Take heart - people have been wondering the same thing for hundreds of years.
Opinion by " Darren Briggs & Nicholas Wright
17.03.2022
Communication means nothing without authenticity
The sustainable and smarter future of warehousing: automation, robotics and energy efficiency
The rise of ecommerce is underway and impacting our highstreets – even before the rise of COVID-19. Due to the pandemic, the shift from physical shops towards online spending has accelerated by an average of five years. In 2020, 87% of UK households made purchases online and recent statistics show that 70% now prefer it. Now, ecommerce is booming, and it is a trend that is here to stay, with online retail spending in the UK expected to reach £75B by 2024.
Opinion by " David Johnson
16.03.2022
The sustainable and smarter future of warehousing: Automation, Robotics and Energy Efficiency
The UK visa system needs to catch up with the new reality
The pandemic upended how we build businesses and work with each other. One of the most significant changes may turn out to be the realisation that it’s now possible for most tech companies to build remote teams with people from almost anywhere in the world.
Opinion by " Tariq Rauf
15.03.2022
The UK visa system needs to catch up with the new reality
Can femtech close the gender health gap?
Historically, medicine has largely neglected female anatomy. As a result, the functioning of the female body, in part, remains a mystery in both the scientific world as well as for women themselves.
Opinion by " Daria Connolly
11.03.2022
Can femtech close the gender health gap?
How construction companies can maximise their profits with ecommerce
There remains a belief that the construction industry cannot or doesn’t need to make use of ecommerce – but this might not be as simple as it was before. In an increasingly digitised world, no industry is immune, and this is certainly true in construction, where we are seeing more and more businesses choosing to go online.
Opinion by " Daniel Groves
10.03.2022
How construction companies can maximise their profits with ecommerce

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