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For a number of years, the ad industry has made the fight against fraud a priority. However, another financial concern has also proven to be extremely damaging: $10B is wasted each year on video ads that are partially in-view. Advertisers are settling for standards that must be urgently reviewed.
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Ossie Bayram
30.06.2022
From pre-pandemic to the current day - how our office looks has changed dramatically. From cubicle, desk style working to flower walls and open collaboration spaces, office design has taken a complete 180. Stefanie Sebald, Head of Design at office management platform Kitt outlines how businesses of 2022 need to shift office design to retain the talent of the future.
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Stefanie Sebald
28.06.2022
In the last few years, there has been a massive increase in the number of FinTech startups and online banking businesses. The COVID-19 pandemic poured fuel on an already burning fire, accelerating this trend and making traditional financial institutions feel the pressure. This is largely due to the advancements in technology that have made it easier for FinTech businesses to function.
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Jordan Bishop
25.06.2022
Scaling-up a business at speed is often one of the biggest challenges encountered by startups. The pressure associated with making business-critical decisions, particularly around hiring new staff, is only increased when you’re trying to grow quickly, and in these cases, outsourcing may seem an attractive alternative. Jamie Beaumont, Founder and CEO of Playter, examines the pros and cons of hiring vs. outsourcing.
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Jamie Beaumont
23.06.2022
Tobin Murphy-Coles, CEO at Amba, discusses the changes in workers’ priorities since the start of the pandemic, and how employers should adapt to meet the needs of a new type of workforce with new expectations.
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Tobin Murphy-Coles
22.06.2022
Today, sustainability is more important than ever. In fact, a recent survey showed that 61% of consumers have actively reduced their use of single-use plastics. In turn, this has the ability to drive trends.
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Maddyness UK
21.06.2022
The truth is many people think celebrities are generally overrated. They may get sucked into the content on their social feeds, enjoy seeing Tom Cruise fly a jet, and likely even indulge in a tequila shot or two from ER’s oldest heartthrob. But when it comes down to actual business acumen, most people wouldn’t trust them as far as they can throw them.
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Jackie Fast
16.06.2022
With an uncertain market, inevitably comes risk. With risk, come difficult decisions. Yet, in making these, decision-makers too often rely on gut feeling as opposed to hard, solid facts.
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Maddyness UK
15.06.2022
Owing to The Great Resignation, businesses and how they run have changed drastically. We no longer need physical offices for all businesses to function, a designated desk and chair and several cables cluttered around the office. In 2022, we have finally acknowledged the importance of having flexibility in our work lives and this begins and ends with a company’s communication tools.
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Damian Hanson
15.06.2022
Public pressure and government regulation are turning sustainability into an organisational necessity. After a timid emergence over the past decade, job seekers are now refusing to work for companies without strong environmental policies.
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Chantel Scheepers
14.06.2022
The brightest ideas always come when you least expect them. We often bank them and bring them out when we think will receive the biggest possible impact. Founders, if you’re seeking investment, you should do the same.
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Abbie Main
13.06.2022
Last year, Facebook became a trailblazer in supercharging metaverse discourse. Many organisations are becoming acutely aware of the opportunities virtual realities hold and over the next 12 months, we’ll likely see many deals and acquisitions being completed in the field.
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Greg Roach
09.06.2022
Although it seems ESG’s rise to the top of the news agenda was swift, focus on its fundamental elements – Environment, Social, and Corporate Governance – are nothing new. Previously understood through the term ‘CSR’ or corporate social responsibility, many agree that ESG is merely the newest edition in a constant rebrand of the same principles. And in extreme cases, it’s considered a deceptive way of boosting corporate reputation: a guise distracting the industry from a lack of action being taken.
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Nicola Stopps
07.06.2022
The fintech landscape is booming, with investments coming in from all corners. To get ahead of the competition, it will be crucial for fintech companies to truly understand their major audiences such as the new-age generation.
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Ammar Kutait
06.06.2022
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