Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
THE + RECENT
How customer complaints can benefit your marketing strategy
No one likes criticism. We all wish that every word spoken to and about us or the organisation we represent could be effusive praise. After all, compliments feel good, but complaints, well, not so much…
Opinion by " Indiana Lee
21.09.2022
How customer complaints can benefit your marketing strategy
Why a standardised market will level the investment playing field
Private investment markets fail to provide people with equal access to opportunities due to their stringent regulation and archaic procedures. Standardising procedures such as the pitch deck will create a more equal, transparent and liquid capital market.
Opinion by " Serkan Ferah
17.09.2022
How can peer-to-peer platforms provide freedom for freelance engineers?
In the war for talent, here are three ways to help your hiring process
While it’s a competitive jobs market, landing your next great talent is not impossible - and the first place to start is by sharpening your hiring process, advises business leadership coach Simac Konkader.
Opinion by " Simac Konkader
16.09.2022
In the war for talent, here are three ways to help your hiring process
Investing in fusion and fission – a bright new chapter for nuclear power
Nuclear power, once viewed as problematic, is undergoing a worldwide renaissance of viability. Shifts in policy, geopolitics, public opinion, economics, and technological progress have converged to increase the investability of this green energy source.
Opinion by " Inês Rocha
15.09.2022
Investing in fusion and fission – a bright new chapter for nuclear power
How can I get my business ready for funding?
Funding is a crucial topic for many startups and can sometimes be the difference between success and failure. As a founder it will be an incredibly time consuming task - especially when you’re trying to juggle everything else that comes along with being a founder.
Opinion by " Richard Allan
15.09.2022
How can I get my business ready for funding?
Is Open Banking working?
The UK is one of the world’s leading adopters of Open Banking solutions, and yet, some of the nation’s leading fintech experts openly criticise the technology as a flop. The perceived successes, or failures, of the Open Banking concept largely depend on who you ask. However, what is clear, is that the technology has reached a point of inflection, with many innovators ready to redefine its role within financial services.
Opinion by " Lili Metodieva
14.09.2022
Is Open Banking working?
Is 2022 the year that data residency takes off?
Businesses today are navigating an incredibly complex regulatory landscape. Recent data residency laws are now pushing companies toward residency as a service and I believe this is more than just a trend, but will soon become an obligation for many technology providers.
Opinion by " Sébastien Marotte
13.09.2022
Is 2022 the year that data residency takes off?
Today's unicorns were yesterday's early stage companies. The tech ecosystem needs to support young startups
We recently had the pleasure of compiling a rigorous new list of the UK’s fastest-growing businesses across all sectors, by revenue growth over the past two years. It was rather more work than we’d expected - Companies House is our new best friend - but Growth Index 2022 has revealed some fascinating patterns, not least about the UK tech ecosystem.
Opinion by " Will King
08.09.2022
Today's unicorns were yesterday's early stage companies. The tech ecosystem needs to support young startups
How to make global remote work, work for you
It’s never been more important to be a great remote collaborator. Both from the technical aspect, knowing how to use the tools and dynamics of collaboration in the industry, and from the human aspect, enhancing the work of your colleagues. But how to get there? Ariel Camus, Founder and CEO of online coding school Microverse offers advice to startups looking at remote teams.
Opinion by " Ariel Camus
06.09.2022
How to make global remote work, work for you
Born in a pandemic, tested by the war: how to run a hyper-growth product in a crisis
In early 2019, at the beginning of the pandemic, I became a cofounder of a tech startup in Ukraine, even though everyone around was talking about the crisis of new businesses. However, the crisis has formed new opportunities beyond the challenges, and we have gained the most viral growth during the biggest instability in the market.
Opinion by " Dima Shvets
02.09.2022
Born in a pandemic, tested by the war: how to run a hyper-growth product in a crisis
Is it time to recession-proof your business?
Recently, the Bank of England raised interest rates to 1.75%, the biggest interest rate rise in almost thirty years and its sixth consecutive increase. It’s clear that we are in the midst of the most uncertain macroeconomic environment for some time.
Opinion by " Ian McLennan
31.08.2022
Is it time to recession-proof your business?
How can businesses connect with Gen Z
Public opinion among Gen Z now increasingly represents a clear and present threat to business. During the next ten to fifteen years, humanity will fundamentally change in terms of what and how we buy and consume, and why we decide to work for any given company.
Opinion by " Steve Sanders
30.08.2022
How can businesses connect with Gen Z
A diet guide to user insights in a cookieless world
A minute on the clicks, a lifetime on the hips: If hips are in fact a tracking nightmare and that constant feeling of surveillance online, whether, from big techs, advertisers, or social media king-pins, the cookies crumble into all the nooks and crannies
Opinion by " Daniel Tjondronegoro
25.08.2022
A diet guide to user insights in a cookieless world
Driving growth in a downturn: how to thrive in a cookieless world
The VC-funded tech ecosystem has enjoyed a period of rapid growth as people’s belief in the transformative potential of digital startups has fuelled an explosion of innovation. In a low interest rate environment, there’s been no shortage of capital seeking a place on startup term sheets in search of a return (when it’s been difficult to do so in more traditional asset classes).
Opinion by " Neel Pandya
24.08.2022
Driving growth in a downturn: how to thrive in a cookieless world

Maddyness Factory

The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.