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All the Opinions
The current macroeconomic and geopolitical situation has led many brand marketers to take stock of their plans going forward. While talks of budgets and P&L manoeuvring will dominate the conversation, it is just as important for brands, if not more, to dedicate some time to refining their digital advertising strategy for 2023 and beyond. This has never been more relevant at a time when the industry shifts from the era of personalised advertising to one of personified advertising.
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Ossie Bayram
26.12.2022
Recent news in a nutshell: Tech companies are firing employees, sacking them and letting them go. More than 120,000 people have been recently laid off by major tech companies.
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Vital Laptenok
22.12.2022
COVID-19 brought about wholesale changes in working habits and introduced seismic changes in the relationship between employers and employees. The pandemic has placed the health and wellbeing of the workforce at the forefront of businesses’ minds and looking forward, can be a catalyst for long overdue change across a variety of sectors.
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Tina Woods
22.12.2022
Even before the pandemic, remote work, part-time work, and freelance have been gaining popularity. Global lockdowns have turned the option of remote work into a requirement. Large and small businesses had to adjust their operations to accommodate the new reality. It became apparent that remote work is a sustainable option for the majority of businesses. At the same time, remote work or freelance cannot replace full-time work on-site completely. Let’s delve into the topic and understand why.
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Maddyness UK
21.12.2022
A recognised phenomenon of 2022, quiet quitting is the act of going through the motions at work, doing the bare minimum only. Although this trend is not new it is on the rise and becoming more widespread – so how can you, as a manager, deal with employees who have mentally checked out?
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Jenna Bayuk
21.12.2022
NHS waiting lists and staff shortages understandably grab the headlines, but alongside and less publicised is both a decline in the number of pharmacies and, importantly, that shortages of medicines are putting patients at risk.
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Santosh Sahu
20.12.2022
Life under COVID dramatically increased the use of technology in schools. Forced to adjust to remote learning, teachers delivered lessons over Zoom and Microsoft Teams, with students sharing work via various cloud collaboration solutions.
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Mark Horneff
15.12.2022
The festive season is crucial for thousands of small businesses in the UK. Many depend on this period to make the vast majority of their sales - and more so this year than ever.
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Ann Juliano
15.12.2022
The proptech sector as a whole is of great benefit to landlords and occupiers alike when it comes to providing products that help save money. Landlords and occupiers can now be radically more efficient in the way they use, manage and invest in space.
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Tim Streather
14.12.2022
The Chief Twit is, unsurprisingly and as advertised, being a twit. It is hard to look at the sight of the world’s richest person jeopardising his newly-acquired business, his fearsome reputation and an immense fortune, and not think: “Wow.” And not in a good way. I had huge admiration for Elon Musk’s success, and I respected the way he earned it.
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Jeremy Kourdi
09.12.2022
The UK’s care sector has entered a new period of difficulty. Care providers have been trying to serve a growing population and financial support struggles to match it. The pandemic exacted a heavy toll on the country’s fiscal reserves and now the government must find ways to refill them, often through budget cuts and bill cap delays. At the same time, the workforce is shrinking for the first time in 10 years, which is raising the cost for companies to provide the same standard of care.
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Max Parmentier
09.12.2022
While building a strong ESG track record is difficult in any Industry, in few is the task more demanding than in the built environment (buildings, roads and rail). Arturo Leon, BIM & Sustainability Manager at Spinview, explains how digital twin technology when delivered in a visually intelligent way can super-charge sustainability strategies in the built environment.
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Arturo Leon
08.12.2022
If crypto is to transform personal finance for the better, predatory practices must be thrown out and replaced with greater transparency on the risks for consumers, as well as careful regulation.
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Phil Blows
08.12.2022
Who would have thought that something as seemingly basic as managing images and video online could constrain business growth? Believe it or not, in our increasingly visual economy, the work required to host, transform and deliver images and videos at scale can very quickly go from IT headache to major business bottleneck.
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Tal Lev-Ami
07.12.2022
Maddyness Factory
The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.
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