Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
THE + RECENT
Meet Zigzag, the puppy training movement with years of research, simple lessons and expert advice
As part of our quick fire questions series – or QFQs – we spoke to Patrick Luke, cofounder of puppyhood coaching app Zigzag about the perfect bond between dog and dog-owner and launching a movement not a product.
Opinion by " Patrick Luke
18.10.2022
Meet ZigZag, the puppy training movement offering years of research, simple lessons and expert advice
Supply chain transparency for greater due diligence
A series of large-scale crises, including the COVID-19 pandemic, armed conflict and climate change has led to a heightened awareness of the need for transparency into global supply chains. Acute shortages of essential goods, shipping challenges, and the overall fragility of supply chains also highlight the need for companies to know more about the businesses and actors in their network, as well as what is occurring at every point in the process.
Opinion by " Leanne Melnyk
17.10.2022
Supply chain transparency for greater due diligence
What if Crypto became the universal financial asset worldwide? The reforms needed to make it efficient
The use of cryptocurrency is rapidly growing, especially during its sharp price increases. Such a tendency prompts introductions of new regulations focusing on their governance. However, they are far from ideal yet. Viktor Kochetov, the founder of the global financial ecosystem Kyrrex, shares his thoughts on what is necessary for the efficiency of the crypto future.
Opinion by " Viktor Kochetov
14.10.2022
What if Crypto became the universal financial asset worldwide? The reforms needed to make it efficient
4 dimensions to explore before redefining a marketing strategy in a downturn
Startups and scale-ups with a thoughtful approach to their marketing strategy and budgeting can manage the impact of the economic shifts better than their rivals. Here are four building blocks behind this approach.
Opinion by " Svetlana Stotskaya
12.10.2022
4 dimensions to explore before redefining a marketing strategy in a downturn
Did COVID-19 make us eat a little bit healthier on the road?
A recent report suggests fast food chains were the hardest hit by the reduction in business travel spend due to restrictions enforced by COVID-19.
Opinion by " Maddyness, with Emburse
08.10.2022
Did COVID-19 make us eat a little bit healthier on the road?
Bridging the talent gap in the UK’s tech sector
Earlier this year, the UK tech industry was valued at £1T, a significant milestone that only the US and China have previously reached. In fact, following record levels of venture capital investment, the UK tech industry is now home to thirteen decacorns – businesses valued at $10B or more – putting the value of the UK market at more than double that of Germany and nearly five times greater than France and Sweden.
Opinion by " Mike Rhodes
06.10.2022
Bridging the talent gap in the UK’s tech sector
Tech startups need to start creating talent, not just attract it
As The Great Resignation shows no signs of waning, companies worldwide are struggling to attract the best talent. Even the tech industry, with its high salaries and wide array of perks, is feeling the squeeze.
Opinion by " Santiago Schmitt
05.10.2022
Community-based satellite kitchens could provide the answer to food waste
About a third of the food produced on earth - food we pay for - is wasted. Food waste, as a result, has been dubbed by some as ‘the world’s dumbest problem’. And in my opinion, the title is justified, although dumb problems can be difficult to solve.
Opinion by " Máté Kun
04.10.2022
Community-based satellite kitchens could provide the answer to food waste
What's the difference between a head of marketing and a head of growth?
You’ve probably heard of a Head of Growth, the new kid on the block that is being compared to the Head of Marketing. Chances are you might also wonder what the actual difference is between them because it almost seems that they do the same things.
Opinion by " Nour Hassaïne
03.10.2022
What's the difference between a head of marketing and a head of growth?
Work from home, four-day weeks and flexible hours: what about the silent, deskless majority?
Benefits often make job ads seem more glamorous, yet until recently, they usually only included the standard 'luxuries' like free breakfasts, birthday days off and cycle-to-work schemes.
Opinion by " Ross McCaw
29.09.2022
New programme Beyond HERizons supports female founders to close the funding gap
Size matters: media megaround myopia paints distorted picture of seed-stage fundraising
Startup valuations have been brought into stark focus in recent months, and the picture is bleak. The number of companies achieving unicorn status is slowing - in 2021 537 hit that milestone globally, but so far this year just 230 have done so as macroeconomic headwinds hit venture capital. While this might spark some concerns for the health of the global startup ecosystem, the silver lining is that it might just stop the obsession of many media outlets with covering only large funding rounds (because, presumably, a bigger number means a better business).
Opinion by " Stephen Page
28.09.2022
Size matters: media megaround myopia paints distorted picture of seed-stage fundraising
How to access and hire international talent post-Brexit
The UK’s withdrawal from the European Union has disrupted the local talent supply across many industries and sectors. Which options do UK businesses have to hire international talent in a post-Brexit world?
Opinion by " Maddyness, with Lano
27.09.2022
How to access and hire international talent post-Brexit
Why online retailers are missing hidden sales opportunities
It’s been sixteen years since ‘Google’ became a recognised verb in the Oxford English Dictionary, and it is still our first port of call when looking for something. We’ve all been there. Who hasn’t Googled for a new pair of Veja shoes or a ME+EM maxi dress? Google Shopping allows shoppers to search for any product online to easily compare items and prices across sellers – but a simple listing is only the starting line for retailers to gain a competitive advantage.
Opinion by " Drew Smith
22.09.2022
Why online retailers are missing hidden sales opportunities
Renegades and cans: innovation in the UK wine industry
The UK winemaking industry has never been so exciting and disruptive. Max Lunn takes a look at three businesses upending tradition and cultural norms in winemaking and winedrinking.
Opinion by " Max Lunn
21.09.2022

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