Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
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Four tried and tested PR strategies for deep tech startup success
Deep tech describes technological innovations at the cutting-edge of science and engineering. These early-stage businesses often have the underlying potential to overcome major industry challenges, and even flip an entire space on its head if successful.
Opinion by " Connor Mitchell
29.05.2024
Four tried and tested PR strategies for deep tech startup success
The innovation ceiling: Breaking through barriers to diverse talent and potential
Despite being worth over $1T, having more unicorns than Europe and employing over 2M people, the hard truth of UK tech is the innovation ceiling. We’ve arguably created the most rivalled ecosystem on this side of the Atlantic, but the underutilisation of our resources means there is a real risk of losing that status.
Opinion by " Emma Obanye
28.05.2024
Emma Obanye
Lessons to learn from victims of fake job ads
Job hunting can feel like navigating a maze – and is often a full-time job itself. With many organisations conducting yet more rounds of layoffs, more people are seeking their next opportunity.
Opinion by " Dr Jessica Barker MBE
27.05.2024
Lessons to learn from victims of fake job ads
How AI is curing many companies’ ESG headaches, or not
We have many problems in the sustainability industry. I remember the days when finding data was like going on a scavenger hunt that often resulted in nothing. We used search engines to look for specific data and statistics, but the ESG specific terminology that can be used by different industries and in different contexts, usually resulted in irrelevant search results.
Opinion by " Ildiko Almasi Simsic
24.05.2024
How AI is curing many companies’ ESG headaches, or not
Why I’ve angel invested over £50K in “Intersectional Incredibles”
It’s become a sexy term, and will always play an important role in the startup ecosystem. Angel investing continues to be a rewarding journey - and to be told ‘you’re such an angel’, has a very specific meaning for me. I will unpack my thesis and approach for any cheque I write. This culminates in founders who balance depth of innovation, degree of impact, and their direct experiences from intersectionality. These 3 ‘i’s make them investible “intersectional incredibles”, and is why I’m launching iiF by i³ investing.
Opinion by " Christian Tooley
24.05.2024
Why I’ve angel invested over £50K in “Intersectional Incredibles”
Exploring Gen Z trends shaping European bus tours and travel approaches
In today's rapidly evolving world, the landscape of travel and tourism is undergoing a profound transformation, driven by the unique preferences and expectations of Generation Z.
Opinion by " Dmytro Yaremkovych
24.05.2024
Dmytro Yaremkovych
Great design is now table stakes; where does branding go next?
A well-designed brand identity is no longer a nice to have, but a fundamental for any new business. Every entrepreneur knows that while product matters, design sells.
Opinion by " Alex Center
23.05.2024
Alex Center
The importance of stakeholder collaboration in bolstering corporate sustainability
As the world grapples with the adverse impacts of climate change, businesses are increasingly finding themselves under scrutiny for their environmental and social sustainability.
Opinion by " Clare Galland
22.05.2024
Clare Galland
Should companies be using the social media app Threads?
Meta did a great job launching Threads last summer: the teasers, the waitlist, the ‘number’ assigned to your profile signifying when you became part of the community... It was all very exciting.
Opinion by " Elisah van Allen
17.05.2024
Should companies be using the social media app Threads?
The UK government must do way more for women and POC startups following the HNWI fiasco
The government's recent policy reversal around access to funding for women and persons of colour start-ups is good news. But it remains nothing short of shocking that we got there in the first place.
Opinion by " Freddie-Nicolle Brace
16.05.2024
Freddie-Nicolle Brace
Planting forests, not trees: reforestation and the challenge of sustainability
For the UN, the 2020-2030 decade is the decade of ecosystem restoration. To achieve this goal, we need to appreciate the extreme complexity and gigantic diversity of the planet's ecosystems. Forests, the main carbon sink alongside the ocean, are the best example: tropical, temperate, coniferous, humid, dry, mangrove, boreal... Affected by massive deforestation, these areas are on the front line of the climate emergency.
Opinion by " Pascal Asselin
15.05.2024
Planting forests, not trees: reforestation and the challenge of sustainability
Why businesses cannot lose sight of CSRD in 2024
Covering a range of important factors such as environmental impact, social responsibility, human rights, and governance, the implementation of the Corporate Sustainability Reporting Directive (CSRD) marks a significant step towards accounting for sustainability alongside financial reporting in the EU. 
Opinion by " Mauro Cozzi
10.05.2024
Mauro Cozzi
Why startups should embrace the fractional CMO role
Every decision matters in the dynamic world of startups. From product development to customer acquisition, the right strategies can make or break a young company.
Opinion by " Svetlana Stotskaya
09.05.2024
Svetlana Stotskaya
Changing how we buy and sell houses, why I am supporting Nomad Homes
As an investor, backing Helen Chen and her venture, Nomad Homes, wasn't just a decision based on potential financial returns; it was a strategic choice driven by a combination of admiration for her diversity, awe for her courage, and recognition of the transformative power her innovation holds for the real estate industry.
Opinion by " Noa Kahmallah
08.05.2024
Changing how we buy and sell houses, why I am supporting Nomad Homes

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