Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
THE + RECENT
Business travel: How can adventurers benefit by helping each other
Business traveling is not your regular vacation, and the difference lies far beyond the purpose. In the first case travelers often have to juggle multiple commitments while still on the road, and they must be prepared to adjust their plans quickly when unexpected events occur.
Opinion by " Ilya Rouss
09.03.2023
Business travel: How can adventurers benefit by helping each other
Funding in fintech, a female perspective
As a female cofounder, securing funding can be a challenging battle, even in times of strong economic performance. In this article, Edyta Sliwinska, cofounder and CMO at Frost shares insights from her own experience across the past 12 months. On International Women’s Day, Edyta provides tips on how female-led businesses can hurdle gender gaps within the venture capital market and tackle implicit biases to ultimately ensure they receive funding suitable to their business’ needs.
Opinion by " Edyta Sliwinska
08.03.2023
Funding in fintech, a female perspective
Women’s health in the workplace: where has it all gone wrong?
The rejection of the Menopause Bill by UK parliament due to fears of discrimination against men has shone an important spotlight on women’s health in the workplace. Whilst this is now gaining more mainstream recognition, for women this is nothing new.
Opinion by " Lesley Cooper
08.03.2023
womens health at work
This is why women are being shut out of Web3
It won't be much of a surprise to women in the technology industry that when it comes to gender equality, the split skews in favour of men. In the U.S., McKinsey figures say that men still hold 75% of U.S. tech jobs and are on the receiving end of salary offers that are 3% higher than women.
Opinion by " Kirstie McDermott
07.03.2023
Maddyness Jobbio MaddyJobs 4
Is AI a friend or foe to business?
You may be forgiven to think that in today’s modern world, the reincarnation of the devil is likely to manifest itself through technology. Indeed, the treacherous power that technology bestows upon those who control it can be alarmingly dangerous. It gives access to terabytes of data, knowledge, and information (Big Data) that can be analysed by sophisticated algorithms (AI), and which can in turn be used to influence people’s attitudes and behaviours. What more can the devil want? The Cambridge Analytica scandal is still fresh in our minds.
Opinion by " David Galea
06.03.2023
Conversing to commerce: The emergence of chat-based shopping
Conversational commerce is a rapidly growing trend in the e-commerce industry. It involves using chatbots and other forms of artificial intelligence to interact with customers and help them make purchases via their preferred platform, from Whatsapp and SMS to Facebook Messenger and Instagram. With the wide scale adoption of messaging platforms and mobile devices, consumers are increasingly using chat as a way to communicate with and purchase from businesses. 
Opinion by " Yash Kotak
03.03.2023
Conversing to commerce: The emergence of chat-based shopping
Winning the ‘war for talent’ with strategic PR – the power of a strong employer brand
Despite a forecasted recession, it’s clear that last year’s drought of talent will continue to frustrate UK employers’ attempts to expand or fill critical skills gaps in their workforce over the course of 2023. With unemployment rates at historic lows of 3.7% and job vacancies still at historic highs, the UK’s problematic labour market is here to stay.
Opinion by " Neil McLeod
02.03.2023
Winning the ‘war for talent’ with strategic PR – the power of a strong employer brand
3 tips from investors that harm your startup's fundraising
Eye-catching headlines in the media create a false impression that raising investment is a piece of cake. In fact, only 0.05% of startups raise money from VCs.
Opinion by " Mikhail Balabanov
27.02.2023
3 tips from investors that harm your startup's fundraising
Incorporating ESG (environment social governance) into customer loyalty initiatives
According to Zsuzsa Kecsmar, Chief Strategy Officer at Antavo, customer loyalty is going to have much more weight as we navigate waves of uncertainty during the current economic recession.
Opinion by " Zsuzsa Kecsmar
24.02.2023
Incorporating ESG (environment social governance) into customer loyalty initiatives
Web3: Unlocking further growth in the $100B creator economy
The internet has democratised creativity. Creators no longer need to win the approval of mainstream publishers, galleries and producers to share their work with the world. They can and do build fan bases on their own. This fundamental shift has nurtured wonderful new streams of creativity
Opinion by " Meredith Tretiak
23.02.2023
Web3: Unlocking further growth in the $100B creator economy
Future-proofing offices: How businesses can shield workplaces from energy costs in 2023 and beyond
Just when we all thought that working from home would become the norm, the cost-of-living crisis pushed many to return back to the office. Energy costs went through the roof, and employees saw the office comeback as an opportunity to save on their energy bills.
Opinion by " Chantel Scheepers
22.02.2023
Future-proofing offices: How businesses can shield workplaces from energy costs in 2023 and beyond
Tuition changes: how Edtech startups affect state tech education
Today's realities are striking in their unpredictability. No sooner have people recovered from the coronavirus pandemic than a full-scale Russian attack occurs in Ukraine, and the entire civilised world is involved in the fight against terrorism.
Opinion by " Roman Apostol
21.02.2023
Tuition changes: how Edtech startups affect state tech education
How fractional leadership and services such as managed ecommerce will take over for 2023 and beyond
Before the pandemic, there was a burgeoning notion of fractional leadership services, including part-time expertise being served by consultants and niche agencies brokering consultancy positions between companies and consultants.
Opinion by " Chris Raven
17.02.2023
How businesses can fundraise in a recession
Many entrepreneurs look to funding programmes and grant-making institutions to raise capital for their businesses. Organisations in the cultural sector in particular often seek financial support from private philanthropy and public organisations such as Arts Council England (ACE), Heritage Lottery Fund and the Paul Hamlyn Foundation. But with the current downturn in the economy and increasingly stretched state funding, businesses across the creative industries are now seeking alternative financial models to ensure long-term sustainability.
Opinion by " Patrick McCrae
16.02.2023
How businesses can fundraise in a recession

Maddyness Factory

The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.