Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
THE + RECENT
Growing trust in fintechs: How non-bank financial services providers are meeting the demands of startups
The rise of fintech shows that the game of finance is now wide open. Traditional services now find themselves sharing the pool of trust with the newest players in finance - across blockchain, neo-banks, embedded finance, payments and much more…
Opinion by " Rob Straathof
29.03.2023
How I overcame early career obstacles, and why you should have a focus outside of your focus
My journey to running a business and becoming a CEO was accidental. At 20, I was forced to stop chasing the rugby dream due to a few serious injuries - I had to quickly carve a new path where I could channel my ambition and work ethic. This took me first into recruitment, then to various businesses including eBay where I worked alongside pioneers in the rise of eCommerce. Not long after, I found myself in the high-octane throes of a VC-backed Silicon Valley startup and ultimately founded Detected in the middle of 2020.
Opinion by " Liam Chennells
28.03.2023
Sustainability: The problem in certifying multinationals with a badge of honour
The oft-quoted argument that ‘it is only by recruiting the biggest companies before they have truly improved their practices and help them along the path that we will create change’ has been wielded for years by those trying to justify why they are accepting money from dubious sources, and has yet to be proven. As a 26-year veteran of the aid and development sector, I can attest that, for the most part, all you become is complicit in a marketing operation, not a leader in a movement advocating for social and environmental change.
Opinion by " Mike Penrose
28.03.2023
Sustainability: The problem in certifying multinationals with a badge of honour
Strictly Business? How being more human can help grow your business on LinkedIn
There was once a man who worked in the corporate world. Although he was very successful, he was fed up with his job. He hated the company culture, the long hours and the long daily commute So, one day he decided to become an entrepreneur and set up his own business. After a couple of years of consistent hard work, his business began to succeed. However, his personal life did not. His marriage began to fail, and he got divorce. This ruined him financially and so he had to start his business over again.
Opinion by " Niraj Kapur
27.03.2023
Strictly Business? How being more human can help grow your business on LinkedIn.
Why it’s time to gamify to retain your customers in 2023 and beyond
Gamification is an e-commerce trend that has taken the retail sector by storm. Its popularity only continues to soar and is now an essential marketing tool for retailers determined to drive loyalty and sales.
Opinion by " Huma Khan
24.03.2023
Why it’s time to gamify to retain your customers in 2023 and beyond
How can startups survive in 2023?
Building a startup is always about dealing with the unknown because you can never be sure if your startup will make it. However, as the recession is looming over, the rules of the game have drastically changed, and striving businesses must tackle an even bigger uncertainty.
Opinion by " Andriy Bas
24.03.2023
How can startups survive in 2023?
Why customer criticism is a business’s friend
Many companies approach customer satisfaction incorrectly. In nearly every market, businesses prioritise profits, and by doing so miss out on valuable opportunities to either a) provide excellent experiences customers will remember or b) rectify bad experiences they won’t forget.
Opinion by " Dominic Monkhouse
21.03.2023
Why customer criticism is a business’s friend
How a ‘sell first, pay suppliers later’ model can revolutionise international trade
Peter Beckman talks us through his company Treyd, who enable retail businesses to sell products before paying for the goods, allowing fast-growing companies to sell more goods, control cashflow, and free up capital for growth. The Swedish company launched in the UK last May.
Opinion by " Peter Beckman
20.03.2023
Treyd
AI-powered chatbots: The next frontier in e-commerce customer service
The rise of e-commerce has led to the need for better customer service, as customers now demand instant gratification and personalised experiences. This has given rise to the adoption of AI-powered Chabots, which have become a game-changer in the e-commerce industry. The use of Chatbots has been shown to increase customer satisfaction and loyalty, while also improving B2B lead generation.
Opinion by " Kelly Mason
18.03.2023
Quanticore: Navigating the shifting tech realms
‘Lost a big deal? How to work out what went wrong'
Whoever takes the call: The news will be shocking with burning questions popping up on the person’s inside: “Why did we lose? and even more scary: “How will I explain THAT to my management and peers?”
Opinion by " Gabriele Rehbock
16.03.2023
‘Lost a big deal? How to work out what went wrong'
Why we need to fight to preserve remote roles
Ever since the rise of remote working brought about at the start of the pandemic, the debate around whether office or home is best has been fierce. Some senior business leaders, including the director general of the Confederation of British Industry, have dismissed remote-first roles as the world of work “gone crazy”. Citing worries about employee productivity, many have called for a national full-time return to the office. But they should be careful what they wish for.
Opinion by " Dr Owain Rhys Hughes
15.03.2023
Critical industries moving B2C: Go-to-market strategies for impact unicorns
The younger generation has lost trust in government and institutions, but not in the future.
Opinion by " Clara Lindh Bergendorff
15.03.2023
8 warning signs your diversity and inclusion policy is failing the global majority
You’ve spent time strategising and brainstorming, you’ve researched best practices, looked at your data and even run focus groups to understand your colleagues from the global majority's experience. This has culminated in what you think is a comprehensive and robust diversity and inclusion policy. Six months in and It seems to be working but how can you tell for sure? Is it working for some and not others?
Opinion by " Jenny Garrett
14.03.2023
8 warning signs your diversity and inclusion policy is failing the global majority
We’re over the overdraft: Why it’s high time we saw lending that works for, not against, SMEs
From the UK to Europe and beyond, small businesses are struggling. Rising inflation and energy prices are increasing their costs, and consumers - facing the same cost of living pressures - aren’t spending enough to balance out the books. So what does this mean for these SMEs and their owners?
Opinion by " Ann Juliano
13.03.2023
We’re over the overdraft: Why it’s high time we saw lending that works for, not against, SMEs

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