Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
THE + RECENT
Fintechs for good are clearly the best
Few people would disagree that 2022 has been a difficult year. In communities across the country, individuals have struggled to fight against the toxic combination of inflation, a weakening pound, as well as the continued fallout from Covid-19 and the Russo-Ukrainian War. Businesses are beginning to feel the pinch too, with the UK’s economy now teetering on the edge of a recession.
Opinion by " Amy Whitell
28.12.2022
Fintechs for good are clearly the best
Big trends in Big tech for 2023
While it may be near impossible to accurately predict how things will pan out in 2023, there’s no doubt that tech’s leading role isn’t going anywhere. Alistair Dent, Chief Strategy Officer at data science consultancy Profusion, explores the most important tech trends that business leaders should be prepared for during the next 12 months.
Opinion by " Alistair Dent
28.12.2022
The terms every worker should know in 2023
From how we work to where we work, our professional lives have undergone a drastic change in the last three years.
Opinion by " Aoibhinn Mc Bride
27.12.2022
Morale matters: why Chief Happiness Officers are the newest trend in C-suite hires
Early Metrics' tech trend predictions for 2023
Early Metrics, a leading startup rating and research agency, has closely monitored the innovation ecosystem since 2014. Today it unveils its selection of tech trends to watch in Europe in 2023.
Opinion by " Early Metrics
27.12.2022
Early Metrics' tech trend predictions for 2023
Why personification is the only path to growth for brand marketers
The current macroeconomic and geopolitical situation has led many brand marketers to take stock of their plans going forward. While talks of budgets and P&L manoeuvring will dominate the conversation, it is just as important for brands, if not more, to dedicate some time to refining their digital advertising strategy for 2023 and beyond. This has never been more relevant at a time when the industry shifts from the era of personalised advertising to one of personified advertising.
Opinion by " Ossie Bayram
26.12.2022
Why personification is the only path to growth for brand marketers
I fired 200 people in my career and this is how I’d handle current layoffs
Recent news in a nutshell: Tech companies are firing employees, sacking them and letting them go. More than 120,000 people have been recently laid off by major tech companies.
Opinion by " Vital Laptenok
22.12.2022
Britain’s economy is crumbling under the weight of long-term sickness, it is time we fixed it
COVID-19 brought about wholesale changes in working habits and introduced seismic changes in the relationship between employers and employees. The pandemic has placed the health and wellbeing of the workforce at the forefront of businesses’ minds and looking forward, can be a catalyst for long overdue change across a variety of sectors.
Opinion by " Tina Woods
22.12.2022
Britain’s economy is crumbling under the weight of long-term sickness, it is time we fixed it
Part-time and freelance vs. full-time work: who is going to win?
Even before the pandemic, remote work, part-time work, and freelance have been gaining popularity. Global lockdowns have turned the option of remote work into a requirement. Large and small businesses had to adjust their operations to accommodate the new reality. It became apparent that remote work is a sustainable option for the majority of businesses. At the same time, remote work or freelance cannot replace full-time work on-site completely. Let’s delve into the topic and understand why.
Opinion by " Maddyness UK
21.12.2022
Part-time and freelance vs. full-time work: who is going to win?
How do managers address quiet quitting?
A recognised phenomenon of 2022, quiet quitting is the act of going through the motions at work, doing the bare minimum only. Although this trend is not new it is on the rise and becoming more widespread – so how can you, as a manager, deal with employees who have mentally checked out?
Opinion by " Jenna Bayuk
21.12.2022
Digitalisation needed to shape and support future of UK’s pharmacy sector
NHS waiting lists and staff shortages understandably grab the headlines, but alongside and less publicised is both a decline in the number of pharmacies and, importantly, that shortages of medicines are putting patients at risk.
Opinion by " Santosh Sahu
20.12.2022
Digitalisation needed to shape and support future of UK’s pharmacy sector
Overcoming the troubled history of tech in education
Life under COVID dramatically increased the use of technology in schools. Forced to adjust to remote learning, teachers delivered lessons over Zoom and Microsoft Teams, with students sharing work via various cloud collaboration solutions.
Opinion by " Mark Horneff
15.12.2022
Overcoming the troubled history of tech in education
Fintechs will bring festive cheer for struggling SMEs
The festive season is crucial for thousands of small businesses in the UK. Many depend on this period to make the vast majority of their sales - and more so this year than ever.
Opinion by " Ann Juliano
15.12.2022
Fintechs will bring festive cheer for struggling SMEs
Saving money in the modern office
The proptech sector as a whole is of great benefit to landlords and occupiers alike when it comes to providing products that help save money. Landlords and occupiers can now be radically more efficient in the way they use, manage and invest in space.
Opinion by " Tim Streather
14.12.2022
Saving money in the modern office
Leadership takeaways from Musk's Twitter chaos
The Chief Twit is, unsurprisingly and as advertised, being a twit. It is hard to look at the sight of the world’s richest person jeopardising his newly-acquired business, his fearsome reputation and an immense fortune, and not think: “Wow.” And not in a good way. I had huge admiration for Elon Musk’s success, and I respected the way he earned it.
Opinion by " Jeremy Kourdi
09.12.2022

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