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In the fast-paced and competitive world of technology startups, effective advertising plays a crucial role in gaining visibility, attracting customers, and driving fast growth. However, many startups often stumble upon common pitfalls that hinder the success of their advertising campaigns.
23.09.2023
In an age where consumers are boycotting brands if their values don’t align with their own, company culture and the behind-the-scenes of business operations have never been more important.
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Carol Robert
22.09.2023
As businesses increasingly adopt new technologies that help them store and share data more efficiently, such as open-source software and the cloud, they become more vulnerable to cyberthreats.
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Indiana Lee
21.09.2023
In May, a letter signed by global tech leaders sought to halt the development of advanced AI models, highlighting the "profound risk to society and humanity” AI could pose. In the wake of this news, British Prime Minister Rishi Sunak announced hopes of launching a world-leading dedicated AI watchdog to regulate the sector.
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Marcin Walaszczyk
20.09.2023
These days, we’re well versed in the concept of company culture. And while pool or ping-pong tables, fridges stocked full of snacks or hammocks in meeting rooms might have held sway pre-pandemic when the workplace was confined to an office building, in recent years company values, standards and beliefs are being brought into sharper focus as the barometer of what it’s really like to work at an organisation.
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Aoibhinn Mc Bride
19.09.2023
While early-stage tech companies in the UK and Europe find funding from venture capital funds in the form of equity, scaling companies should be more proactive in seeking debtfunding as they approach bigger rounds beyond series A and B – and in particular when it comes to funding later stage M&A.
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Sean Duffy
15.09.2023
In an era of rising environmental awareness and concern, businesses across the globe are facing a new breed of risk: climate and environmental litigation. Governments and private sector entities alike are increasingly being challenged in courtrooms by litigants concerned with tackling the urgent climate crisis and holding business to account.
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Neil McLeod
14.09.2023
With the rapid growth of machine learning and artificial intelligence, the world is welcoming more platforms that can replicate a variety of human-like activities. In many industries, AI is being adopted to improve customers’ experiences and guide their decisions using complex algorithms. In this respect, investing is no different.
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Suzanne Lupton
13.09.2023
Working for close to a decade at the intersection of my three favourite words; innovation, investment, and intersectionality, has shown me how beautifully complex they are. Don’t get me wrong, there’s lots of hot air - but it’s pretty clear that if you care about investing with a long-term view, and want to make an impact & consider every letter and sub-category of the overused E to the S to the G, then you need intersectionality. Look at this through a Queer lens too, and you’re winning.
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Christian Tooley
13.09.2023
We often hear words of leadership wisdom espoused by well-known male business leaders. Some – such as Virgin founder Richard Branson, inventor Sir James Dyson and Patagonia founder Yvon Chouinard – have even expounded on their leadership and management philosophies in their own autobiographies. But what about the female entrepreneurs and executives who have also achieved phenomenal success?
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Sally Percy
11.09.2023
The world of cryptocurrencies has witnessed significant growth and attention over the past decade, captivating the interest of investors, traders, and tech enthusiasts alike. Simultaneously, AI has emerged as a powerful tool in various industries, revolutionising processes and decision-making.
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Kevin Plumpton
08.09.2023
Against the backdrop of today's swiftly evolving tech realm, characterised by economic challenges and funding uncertainties, the process of bringing a product to market carries a precarious balance between innovation and pragmatism. Negotiating this path, entrepreneurs must use their creative drive with the practical demands of sustainable business growth.
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Ritam Gandhi
06.09.2023
Every startup founder envisions a future where their dream soars to the skies, funded and supported by investors who believe in their mission. One morning, I found myself in a hotel room, nestled in the heart of London, overlooking the scenic Tower Bridge. My dream was about to take a significant detour. The 6:45 AM call that informed us of our anticipated funding (which was due that day) wouldn’t be coming through. It was a gut-punch, leaving me with a heavy heart like an elephant perched upon my chest.
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Danny Brewster
06.09.2023
Raising investment is time-consuming and a distraction from your real job of running and growing your business. Before you embark on raising equity investment you want to ensure your startup has reached a stage in its development cycle where it is ready to attract investment. You also want to be sure that you want to accept investment.
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Hatty Fawcett
05.09.2023
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The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.
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