Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
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Why your business can benefit from a new tech ecosystem
The past few years have brought immense change and disruption to businesses across the UK and beyond. From the Covid-19 pandemic to economic turbulence and uncertainty, companies have had to rapidly adapt to an ever-evolving landscape.
Opinion par " Dakota Murphey
17.10.2023
Why your business can benefit from a new tech ecosystem
What can a Virtual Assistant do for you?
By working virtually, a Virtual Assistant (VA) can support multiple clients at any one time and most of us have anything between three and eight clients simultaneously, depending on the volume and frequency of the work that those clients need.
Opinion par " Kathy Soulsby
16.10.2023
What can a Virtual Assistant do for you?
Now’s the time for entrepreneurs to understand what a Labour government would do
We are in the midst of party conference season in the UK. Ahead of the 2024 General Election they have assumed a greater importance than in other years, and I know that the UK’s startup community is particularly keen to understand how the land may lie.
Opinion par " Andy Peddar
09.10.2023
Now’s the time for entrepreneurs to understand what a Labour government would do
Embracing neurodiversity in the AI-powered workplace: A new paradigm for success
In today’s rapidly evolving work landscape, employers everywhere should be harnessing the dual potentials of neurodiversity and artificial intelligence. World-renowned educator, entrepreneur and activist Dr Maureen Dunne explains why…
Opinion par " Dr. Maureen Dunne
06.10.2023
Embracing neurodiversity in the AI-powered workplace: A new paradigm for success
Climate adaptation: From risks to opportunities
Climate solutions suffer from significant underfunding and a lack of prioritisation from both the public and private sectors. Without prompt and substantial changes, the latest synthesis report from the Intergovernmental Panel on Climate Change (IPCC) suggests that the world is on track to miss the goals set by the Paris Agreement, which aimed to limit global warming to 1.5°C.
Opinion par " Margarita Skarkou
03.10.2023
Climate adaptation: From risks to opportunities
AI made better : An exclusive interview with Chandini Jain, Founder and CEO of Auquan
Auquan helps companies make faster decisions by extracting hidden insights from unstructured data, faster than anyone else. Paul Ferretti met Chandini Jain at the CogX Festival last month, to speak about how can AI help professionals in various financial institutions find hidden value in an overwhelming amount of noisy, seemingly worthless data.
Opinion par " Paul Ferretti
02.10.2023
Chandini Jain
How can business leaders determine their ultimate purpose?
In the realm of business leadership, success is often associated with financial gains, innovation, and growth. However, beneath the surface, there lies a deeper yearning – the quest for purpose. Business leaders are increasingly recognising that financial achievements, while significant, are not the sole markers of success.
Opinion par " Will Polston
02.10.2023
How can business leaders determine their ultimate purpose?
How to balance short-term task planning with long-term vision
Balancing short-term tasks and long-term vision is hard — even great leaders struggle with this one. 61% of founders find it hard to connect their grand visions with their companies’ day-to-day tasks. Many fall into the “urgency trap” and lose focus. Early-stage startups are most prone to this: they need to demonstrate strong traction here and now to secure funding while simultaneously developing a great product.
Opinion par " Ksenia Novikova
30.09.2023
How to balance short-term task planning with long-term vision
There’s more to mental health AI than therapy bots
UK mental health care is in desperate need of digital innovation. Demand for support has skyrocketed post-pandemic, while record wait lists mean many are left unable to access care when they need it.
Opinion par " Dr Stefano Goria
29.09.2023
There’s more to mental health AI than therapy bots
Happy employees are productive ones, startup leaders share their thoughts for the International Week of Happiness at Work
The International Week of Happiness at Work can be a catalyst for startup businesses, fostering a positive work environment and employee well-being, boosting creativity and productivity - vital elements for entrepreneurial success in today's competitive landscape. By prioritising happiness, startups can attract and retain top talent, leading to sustainable growth and innovation.
Opinion par " Maddyness UK
28.09.2023
Happy employees are productive ones, startup leaders share their thoughts for the International Week of Happiness at Work
How to build a neurodiversity-friendly workplace, according to an autistic female founder
In the fast-paced world of startups and entrepreneurship, diversity and inclusivity are no longer just buzzwords; they are key factors that drive innovation and success. Neurodiversity - a term describing differences in the way people's brains work that covers autism, ADHD, dyslexia and tourettes -  offers a unique opportunity for startups to tap into a pool of underutilised talent who literally think outside the box. 
Opinion par " Zareen Ali
27.09.2023
How to build a neurodiversity-friendly workplace, according to an autistic female founder
Elon Musk’s unfinished business
Applications by X, formerly known as Twitter, for crypto payment licences in the US signal that Elon Musk is determined to complete some unfinished business. Is the Dogefather about to shake up global finance the way he did space travel and electric cars?
Opinion par " Brendan Beeken
26.09.2023
Elon Musk’s unfinished business Brendan Beeken
99% of purposes aren't worth the paper they're written on. Here's how to make sure yours is
Many people believe a business’s purpose expresses its reason for existing, a rallying cry, some expression of corporate social responsibility. It doesn’t. It describes what makes a business unique, who it will help and what impact it will have for them over the long term.
Opinion par " Atif Sheikh & Darren Ashby
25.09.2023
99% of purposes are BS. Here’s how not to f*ck it up
4 common advertising mistakes tech startups make and how to avoid them
In the fast-paced and competitive world of technology startups, effective advertising plays a crucial role in gaining visibility, attracting customers, and driving fast growth. However, many startups often stumble upon common pitfalls that hinder the success of their advertising campaigns.
Opinion par " Svetlana Stotskaya
23.09.2023
4 common advertising mistakes tech startups make and how to avoid them

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