Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
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Businesses must take a human-centric approach to AI development
We stand at the precipice of an artificial intelligence revolution that promises not only to reshape business and society but also to enhance our lives in unprecedented ways. From finance to manufacturing to healthcare, AI's integration across industries automates routine tasks, generates valuable insights from data, and enhances decision-making. However, this powerful technology risks causing more harm than good without a human-centric approach to AI implementation.
Opinion par " Mark Minevich
12.12.2023
How to create systems for success at work and in your personal life
In your personal and professional lives, having robust systems and processes brings clarity, calm and composure to how you do what you do.
Opinion par " John Roussot
11.12.2023
Why is everyone now learning how to become a personal trainer?
About twenty years ago, something weird happened: being a personal trainer became sexy. The switch was unexpected. These professionals went from glorified plimsoll-wearing PE teachers for adults to some of the most desirable people on Earth.
Opinion par " Maddyness, with The Fitness Group
11.12.2023
Why is everyone now learning how to become a personal trainer?
New technology regulations should be embraced as part of the new way of thinking for business
Technology regulations are often met with weariness from business leaders, perceiving that such stopgaps could potentially hold them back. But the pace of technological change must be accompanied by ever-faster and smarter regulatory changes, as the intent is not to slow down innovation.
Opinion par " Marga Hoek
07.12.2023
New technology regulations should be embraced as part of the new way of thinking for business
How startups are revolutionising healthcare with medical technology?
In recent years, the healthcare industry has witnessed a remarkable transformation driven by a wave of pioneering startups. These innovative companies have leveraged cutting-edge technologies to address various healthcare challenges and improve patient outcomes.
Opinion par " Elis Enano
06.12.2023
How startups are revolutionising healthcare with medical technology?
What will legalisation of cannabis in Germany mean for the European market?
Asif Dewan is the UK Managing Director of Montu, a leading medical cannabis company with operations in Asia-Pacific and Europe. Its UK clinic, Alternaleaf, is a digital clinic for prescribing and administering medical cannabis for patients across the UK.
Opinion par " Asif Dewan
05.12.2023
Are you telling yourself a limiting or empowering career story?
What is your career story? When professionals come to me for career coaching, I ask them to tell me their career stories thus far in their own words. I ask them to be brief and only to let me know what got them to this point in their careers and how they see where their career stands at that moment.
Opinion par " Asad Husain
04.12.2023
Are you telling yourself a limiting or empowering career story?
B2B startups' lack of buyer empathy can hinder their growth: but it’s not that hard to find
B2B startups are facing a stark reality, as competition increases and funding decreases, the traditional blend of technical and business jargon to promote the latest AI solution isn't cutting it anymore. Nearly half of the metrics that investors consider before investing are customer-centric, placing marketing and sales under the microscope first. On top of that, an overwhelming 60%+ of all raised investment often gets funnelled into marketing support – a huge gamble if it fails to hit the mark.
Opinion par " Martin Bailie, co-founder of Elysian Fields
01.12.2023
B2B startups' lack of buyer empathy can hinder their growth: but it’s not that hard to find
Climate tech is about much more than carbon
Despite increasingly challenging market conditions, climate tech remains one of the most popular areas of startup investment. The ongoing commitment to this vital area of innovation reflects the accelerating urgency of climate action, following a global rise in extreme weather events and fresh scrutiny on Net Zero ambitions. The complexity and diversity of the climate challenges that need to be addressed is vast, as are the range of solutions being built to help do this. But too often, the true scale and diversity of “climate tech” is overlooked and underestimated.
Opinion par " Taco Engelaar
30.11.2023
Climate tech is about much more than carbon
How founders can survive the post-accelerator cliff
After participating in an accelerator programme, many founders face what has come to be known as the ‘post-accelerator cliff’. They’re surrounded by their peers and mentors one moment. The next, they’re out in the cold, experiencing the harsh reality of life as an entrepreneur.
Opinion par " Marie Moussavou
28.11.2023
How founders can survive the post-accelerator cliff
What does California’s decision on diversity data mean for Europe?
A few weeks ago, Californian took a big step. In a move designed to boost the diversity of the notoriously homogenous world of venture-backed startups, the State’s Governor, Gavin Newsom, passed a law that means VCs in the state must report on the diversity of their portfolio companies.
Opinion par " Eleanor Kaye
23.11.2023
What does California’s decision on diversity data mean for Europe?
Pay Transparency – Understanding the benefits and steps to take
There is a global trend and desire for more transparency in all dimensions of business. Pay is just one of them. Technology platforms have democratised and shed spotlights on aspects of jobs that might previously have been kept secret. Additionally, the expectation of particularly GenZ talent, is to work for companies who are open, authentic, and more egalitarian.
Opinion par " Dr Helmut Schuster & Dr David Oxley
20.11.2023
Pay Transparency – Understanding the benefits and steps to take
AI implementation in the financial field: Prognosis and perspectives for 2024
The rapid sophistication of technology and the growth of access to big data make the financial field a perfect ground for the implementation of innovative decisions based on AI. Thus I’d like to determine key directions that excel in the realm of fintech and are planned for 2024 and take a more detailed look at the examples of the companies that are already using intellectual technology for the improvement of their financial services.
Opinion par " Dmytro Zarakhovych
16.11.2023
Engaging the next generation of sports fans in video games and virtual spaces
The search for the elusive next generation of fans has become a key challenge for the sports industry. While a period of on-field or on-track success used to go a long way to securing the lifelong allegiance of younger fans, those same fans are now far more difficult to find, engage and keep hold of.
Opinion par " James Draper
15.11.2023
Engaging the next generation of sports fans in video games and virtual spaces

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