Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
THE + RECENT
Happy employees are productive ones, startup leaders share their thoughts for the International Week of Happiness at Work
The International Week of Happiness at Work can be a catalyst for startup businesses, fostering a positive work environment and employee well-being, boosting creativity and productivity - vital elements for entrepreneurial success in today's competitive landscape. By prioritising happiness, startups can attract and retain top talent, leading to sustainable growth and innovation.
Opinion by " Maddyness UK
28.09.2023
Happy employees are productive ones, startup leaders share their thoughts for the International Week of Happiness at Work
How to build a neurodiversity-friendly workplace, according to an autistic female founder
In the fast-paced world of startups and entrepreneurship, diversity and inclusivity are no longer just buzzwords; they are key factors that drive innovation and success. Neurodiversity - a term describing differences in the way people's brains work that covers autism, ADHD, dyslexia and tourettes -  offers a unique opportunity for startups to tap into a pool of underutilised talent who literally think outside the box. 
Opinion by " Zareen Ali
27.09.2023
How to build a neurodiversity-friendly workplace, according to an autistic female founder
Elon Musk’s unfinished business
Applications by X, formerly known as Twitter, for crypto payment licences in the US signal that Elon Musk is determined to complete some unfinished business. Is the Dogefather about to shake up global finance the way he did space travel and electric cars?
Opinion by " Brendan Beeken
26.09.2023
Elon Musk’s unfinished business Brendan Beeken
99% of purposes aren't worth the paper they're written on. Here's how to make sure yours is
Many people believe a business’s purpose expresses its reason for existing, a rallying cry, some expression of corporate social responsibility. It doesn’t. It describes what makes a business unique, who it will help and what impact it will have for them over the long term.
Opinion by " Atif Sheikh & Darren Ashby
25.09.2023
99% of purposes are BS. Here’s how not to f*ck it up
4 common advertising mistakes tech startups make and how to avoid them
In the fast-paced and competitive world of technology startups, effective advertising plays a crucial role in gaining visibility, attracting customers, and driving fast growth. However, many startups often stumble upon common pitfalls that hinder the success of their advertising campaigns.
Opinion by " Svetlana Stotskaya
23.09.2023
4 common advertising mistakes tech startups make and how to avoid them
Why heritage plays a seismic role in shaping company culture and success
In an age where consumers are boycotting brands if their values don’t align with their own, company culture and the behind-the-scenes of business operations have never been more important.
Opinion by " Carol Robert
22.09.2023
Why heritage plays a seismic role in shaping company culture and success
Fighting crime with tech: Protecting your information from cybersecurity threats
As businesses increasingly adopt new technologies that help them store and share data more efficiently, such as open-source software and the cloud, they become more vulnerable to cyberthreats.
Opinion by " Indiana Lee
21.09.2023
Fighting crime with tech: Protecting your information from cybersecurity threats
A new watchdog isn’t the secret to regulating AI – education is
In May, a letter signed by global tech leaders sought to halt the development of advanced AI models, highlighting the "profound risk to society and humanity” AI could pose. In the wake of this news, British Prime Minister Rishi Sunak announced hopes of launching a world-leading dedicated AI watchdog to regulate the sector.
Opinion by " Marcin Walaszczyk
20.09.2023
A new watchdog isn’t the secret to regulating AI – education is
Why values-driven company culture holds the key to career success
These days, we’re well versed in the concept of company culture. And while pool or ping-pong tables, fridges stocked full of snacks or hammocks in meeting rooms might have held sway pre-pandemic when the workplace was confined to an office building, in recent years company values, standards and beliefs are being brought into sharper focus as the barometer of what it’s really like to work at an organisation.
Opinion by " Aoibhinn Mc Bride
19.09.2023
How to successfully pivot to a career in AI, and earn more money
Mind the funding gap: How debt financing can work alongside equity in later stage M&A
While early-stage tech companies in the UK and Europe find funding from venture capital funds in the form of equity, scaling companies should be more proactive in seeking debtfunding as they approach bigger rounds beyond series A and B – and in particular when it comes to funding later stage M&A.
Opinion by " Sean Duffy
15.09.2023
Managing the risk of climate litigation with strategic PR — the power of openness and transparency
In an era of rising environmental awareness and concern, businesses across the globe are facing a new breed of risk: climate and environmental litigation. Governments and private sector entities alike are increasingly being challenged in courtrooms by litigants concerned with tackling the urgent climate crisis and holding business to account.
Opinion by " Neil McLeod
14.09.2023
Managing the risk of climate litigation with strategic PR — the power of openness and transparency
Personal experience V AI: Why human intuition is still vital for success in Private Equity
With the rapid growth of machine learning and artificial intelligence, the world is welcoming more platforms that can replicate a variety of human-like activities. In many industries, AI is being adopted to improve customers’ experiences and guide their decisions using complex algorithms. In this respect, investing is no different.
Opinion by " Suzanne Lupton
13.09.2023
Intersectionality as a criteria for investment fosters innovation
Working for close to a decade at the intersection of my three favourite words; innovation, investment, and intersectionality, has shown me how beautifully complex they are. Don’t get me wrong, there’s lots of hot air - but it’s pretty clear that if you care about investing with a long-term view, and want to make an impact & consider every letter and sub-category of the overused E to the S to the G, then you need intersectionality. Look at this through a Queer lens too, and you’re winning.
Opinion by " Christian Tooley
13.09.2023
Intersectionality as a criteria for investment fosters innovation
From Mary Barra to Whitney Wolfe Herd: 8 leadership lessons from the world’s most inspiring businesswomen
We often hear words of leadership wisdom espoused by well-known male business leaders. Some – such as Virgin founder Richard Branson, inventor Sir James Dyson and Patagonia founder Yvon Chouinard – have even expounded on their leadership and management philosophies in their own autobiographies. But what about the female entrepreneurs and executives who have also achieved phenomenal success?
Opinion by " Sally Percy
11.09.2023
From Mary Barra to Whitney Wolfe Herd: 8 leadership lessons from the world’s most inspiring businesswomen

Maddyness Factory

The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.