Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
THE + RECENT
Empowering Financial Inclusion: Celebrating the Women Driving Fintech Innovation
Fintech continues to break down barriers to create a financially inclusive world, especially for women. As we celebrate International Women's Day 2024, with the theme of "Inspire Inclusion," the spotlight is on the sector’s potential to make financial services more accessible and equitable.
Opinion by " Georgia Hanias
08.03.2024
IWD
Collaborative Decarbonisation: Information Sharing on Scope 3
Even before the introduction of ground-breaking climate regulation like the Corporate Sustainability Reporting Directive (CSRD), many big companies around the world were trying to chart a course to net zero.
Opinion by " John Spear
07.03.2024
John Spear
To get PR right, listen to journalists venting on X/Twitter
JJ Jegorova & Mauro Battellini, Co-founders of Black Unicorn PR, looked at hundreds of journalists’ pet peeves on X/Twitter to understand the regular mistakes still being made by too many PRs.
Opinion by " JJ Jegorova & Mauro Battellini
07.03.2024
To get PR right, listen to journalists venting on X/Twitter
Africa’s super app needs to be African
Ammar Hmid is the founder of Presto, Libya’s largest and most funded startup. He previously co-founded Kayan e-commerce, a Libyan digital marketplace that connects local sellers and buyers. In this piece, originally published by The Realistic Optimist Ammar discusses the African startup gold rush and reinventing the food-delivery model.
Opinion by " Ammar Hmid
In partnership with The Realistic Optimist
06.03.2024
Big Data, ML, Cloud, AI – for whom it really matters
In today's dynamic business landscape, the convergence of Big Data, Machine Learning (ML), Cloud Computing, and Artificial Intelligence (AI) has led to a new era of transformation.
Opinion by " Alex Karichensky
05.03.2024
Alex Karichensky
How two Egyptologists explained the entrepreneur’s mindset to me
Well, I never thought two Egyptologists could explain a founder’s ‘mindset’ to me and how it applies to getting investment.
Opinion by " Phil McSweeney
27.02.2024
Phil McSweeney
AI uptake in entertainment industry stalling because of focus on AI-generated content
Tim Levy, CEO of AI startup Twyn, has warned that AI uptake in the media and entertainment sectors is now “at risk of stalling” because of an “infatuation” amongst the tech industry, media, and public with using Generative AI (Gen AI) for the generation of content – leading to neglect for wider use cases.
Opinion by " Tim Levy
23.02.2024
Visual noise and real information: how to stay on brand in 2024
As 2024 starts, Hugo Timm, Senior Creative at Frontify takes a look at the creative landscape of brands to see things that will go, things that are here to stay, and reflects on a way to embrace it all
Opinion by " Hugo Timm
20.02.2024
Visual noise and real information: how to stay on brand in 2024
Common Mistakes to avoid on LinkedIn
With over 1billion users, you'd think the platform would be buzzing, and yet only 1% are actively posting. Can you hear that? It’s the sweet sound of opportunity knocking, and LinkedIn holds the key to your professional success!
Opinion by " Evelyn Oluwole
16.02.2024
Evelyn Oluwole
Why you should trust your employees to work more flexibly
Every single person at your company would benefit from the ability to work flexibly. Memories of the pandemic may have forged a connection between remote work and stress, but when implemented thoughtfully, it can be leveraged to everyone’s benefit.
Opinion by " Kayla Ihrig
15.02.2024
Why you should trust your employees to work more flexibly
Love and laptops: tips on conquering work, and romance, as a team
Relationships can be hard enough at the best of times, but add the additional dynamic of working together, and you have to balance two partnerships: the business and the relationship, which can sometimes seem impossible.
Opinion by " Hayley Knight
14.02.2024
Hayley Knight
How the many faces of AI can improve B2B efficiency
Little over a year has passed since the introduction of ChatGPT changed the trajectory of AI, disrupting the entire tech space. With an increasing number of products and services set to adopt the technology, the global AI market is set to grow to $2T by 2030. But with all the excitement and sci-fi predictions, there is a tendency to overlook the practical impact that AI can have on businesses.
Opinion by " Ritam Gandhi
14.02.2024
How the many faces of AI can improve B2B efficiency 14.02
How to tackle software pricing in 2024
2023 was another unpredictable year for the software landscape, forcing business leaders to focus not only on revenue growth, but also profitability. One of the key levers for achieving both is getting pricing right, which will not only deliver a good value proposition to customers, but also ensure good margin performance.
Opinion by " Griffin Parry
13.02.2024
How to tackle software pricing in 2024
How kindness and courtesy can improve the workplace
In the hustle and bustle of the modern workplace, where deadlines loom large and productivity is a constant pursuit, the significance of kindness and courtesy can sometimes be overlooked. However, fostering a culture of respect and consideration within the workplace can have profound effects on employee well-being, collaboration, and overall organizational success. In this article, we'll delve into how kindness and courtesy can significantly improve the workplace environment.
Opinion by " George Mathew
10.02.2024
How kindness and courtesy can improve the workplace

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