Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
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Mental health and young people in the workplace: happy, productive and thriving
It’s fantastic that more people than ever are talking about mental health, but I am concerned about sweeping generalisations about the reasons for increased diagnosis of mental health conditions and how people are now being vocal when they experience poor mental health.
Opinion by " Sandi Wassmer
28.03.2024
How to handle the cost of living conversation at your startup
It's been a tough couple of years for our household finances. Rising prices are the British public’s number one concern, 4 in 10 energy bill payers are struggling to afford payments at the moment and a third are finding it difficult to pay their mortgage.
Opinion by " Greg Marsh
26.03.2024
Greg Marsh
AI chatbots vs. human agents: The customer support dilemma
In the rapidly evolving landscape of customer experience, the debate over the use of AI chatbots versus human support continues to intrigue and challenge customer experience leaders.
Opinion by " Charles Kergaravat
22.03.2024
AI chatbots vs. human agents: The customer support dilemma
Robots are coming for our jobs: How Dyslexic Thinking could save us
Advanced technologies, like AI, are inherently changing how we work, live and interact. The rise of AI has been remarkable, but while it can certainly be a useful tool to move businesses forward, there is another tool out there that can innovate in a way that AI simply can’t: Dyslexic Thinking.
Opinion by " Kate Griggs
21.03.2024
How to avoid crossing the ‘creepy line’ when personalising your marketing
For more than a decade, marketers have used the explosion in available customer data to build increasingly personalised and complex communication strategies. As marketing channels fragment and evolve, the creation of campaigns that reach someone at the right time, place, medium and message have become essential.
Opinion by " Daria Kepa-Green
21.03.2024
How to avoid crossing the ‘creepy line’ when personalising your marketing
Beyond equity: How startups can leverage venture debt to fuel growth
Equity financing continues to be scarcer and more expensive than in prior years, so naturally founders are looking for alternatives to traditional venture capital.
Opinion by " Antony Baker
19.03.2024
Beyond equity: How startups can leverage venture debt to fuel growth
Beyond transactions: crafting memorable experiences through AI-enhanced ecommerce service
In today's competitive ecommerce landscape, merely facilitating transactions is no longer sufficient to stand out. Consumers seek meaningful interactions and personalised experiences that leave a lasting impression. This is where AI-enhanced ecommerce service steps in, offering innovative solutions to elevate customer engagement and satisfaction.
Opinion by " Kelly Mason
16.03.2024
Beyond transactions: crafting memorable experiences through AI-enhanced ecommerce service
Creating a real sense of belonging in the workplace to maximise your talents' potential
Sadly, organisational culture is often thought of in pretty simple terms: Pot plants, company merchandise, gym memberships, and a free round of drinks on Friday seem to be the most obvious ‘cultural’ stamps of today’s corporate world. But this is not enough
Opinion by " Dr. Nahla Khaddage Bou-Diab
15.03.2024
Dr. Nahla Khaddage Bou-Diab
Why Open Finance is transforming tech investments
Fintech has been at the forefront of business discussions for a while now, so it’s perhaps no surprise that the discussion surrounding technology adoption and investment strategies is witnessing a significant shift.
Opinion by " Mark Horwood-James
14.03.2024
How AI startups can work with creators in an ethical way
Whether it's the risk of deepfakes spreading disinformation online or concerns over weakening copyright protection, AI is generating anxiety over its role in the creator economy.
Opinion by " Mike Albertshauser
13.03.2024
How AI startups can work with creators in an ethical way
Investing in the ideas of the North: Innovation has no geographical boundaries
The UK punches above its weight when it comes to innovation and pioneering technologies in Europe. Yet, there is a stark contrast between the split of private investment in London and other regions of the UK - the North of England is £6B underfunded compared to the capital. Limited venture capital (VC) activity and a relative lack of a startup ecosystem and expertise is hindering the potential for growth in the regions and underscores the pressing need for a more robust investment framework and a concerted effort to break investment barriers.
Opinion by " Frances Spooner
13.03.2024
Investing in the ideas of the North: Innovation has no Geographical Boundaries
The Rise of Strategic Brand Partnerships on Digital Platforms
As consumer behaviours and market dynamics continue to undergo profound shifts, the traditional paradigms of brand collaboration are being revolutionised.
Opinion by " Svetlana Stotskaya
12.03.2024
Svetlana Stotskaya
DE&I is in danger of becoming irreversibly politicised
International Women’s Day prompts leaders to champion women in the workplace and exhibit their plans to advance female empowerment and equity in their companies. But, how can leaders demonstrate more than just compliance when advocating for gender equity in the workplace?
Opinion by " Aniela Unguresan
12.03.2024
DE&I is in danger of becoming irreversibly politicised
Breaking barriers in tech - Oana Jinga's journey in robotics
My journey in the fast-paced world of technology and robotics has been eventful. As co-founder and Chief Commercial & Product Officer of Dexory, I’m often asked about the twists and turns that led me to where I am today. So, allow me to take you through the chapters of my story.
Opinion by " Oana Jinga
08.03.2024
Breaking barriers in tech - Oana Jinga's journey in robotics

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