Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Notre sélection Tous les Opinions
Most recents
The Rise of Strategic Brand Partnerships on Digital Platforms
As consumer behaviours and market dynamics continue to undergo profound shifts, the traditional paradigms of brand collaboration are being revolutionised.
Opinion par " Svetlana Stotskaya
12.03.2024
Svetlana Stotskaya
DE&I is in danger of becoming irreversibly politicised
International Women’s Day prompts leaders to champion women in the workplace and exhibit their plans to advance female empowerment and equity in their companies. But, how can leaders demonstrate more than just compliance when advocating for gender equity in the workplace?
Opinion par " Aniela Unguresan
12.03.2024
DE&I is in danger of becoming irreversibly politicised
Breaking barriers in tech - Oana Jinga's journey in robotics
My journey in the fast-paced world of technology and robotics has been eventful. As co-founder and Chief Commercial & Product Officer of Dexory, I’m often asked about the twists and turns that led me to where I am today. So, allow me to take you through the chapters of my story.
Opinion par " Oana Jinga
08.03.2024
Breaking barriers in tech - Oana Jinga's journey in robotics
Empowering Financial Inclusion: Celebrating the Women Driving Fintech Innovation
Fintech continues to break down barriers to create a financially inclusive world, especially for women. As we celebrate International Women's Day 2024, with the theme of "Inspire Inclusion," the spotlight is on the sector’s potential to make financial services more accessible and equitable.
Opinion par " Georgia Hanias
08.03.2024
IWD
Collaborative Decarbonisation: Information Sharing on Scope 3
Even before the introduction of ground-breaking climate regulation like the Corporate Sustainability Reporting Directive (CSRD), many big companies around the world were trying to chart a course to net zero.
Opinion par " John Spear
07.03.2024
John Spear
To get PR right, listen to journalists venting on X/Twitter
JJ Jegorova & Mauro Battellini, Co-founders of Black Unicorn PR, looked at hundreds of journalists’ pet peeves on X/Twitter to understand the regular mistakes still being made by too many PRs.
Opinion par " JJ Jegorova & Mauro Battellini
07.03.2024
To get PR right, listen to journalists venting on X/Twitter
Africa’s super app needs to be African
Ammar Hmid is the founder of Presto, Libya’s largest and most funded startup. He previously co-founded Kayan e-commerce, a Libyan digital marketplace that connects local sellers and buyers. In this piece, originally published by The Realistic Optimist Ammar discusses the African startup gold rush and reinventing the food-delivery model.
Opinion par " Ammar Hmid
En partenariat avec The Realistic Optimist
06.03.2024
Big Data, ML, Cloud, AI – for whom it really matters
In today's dynamic business landscape, the convergence of Big Data, Machine Learning (ML), Cloud Computing, and Artificial Intelligence (AI) has led to a new era of transformation.
Opinion par " Alex Karichensky
05.03.2024
Alex Karichensky
How two Egyptologists explained the entrepreneur’s mindset to me
Well, I never thought two Egyptologists could explain a founder’s ‘mindset’ to me and how it applies to getting investment.
Opinion par " Phil McSweeney
27.02.2024
Phil McSweeney
AI uptake in entertainment industry stalling because of focus on AI-generated content
Tim Levy, CEO of AI startup Twyn, has warned that AI uptake in the media and entertainment sectors is now “at risk of stalling” because of an “infatuation” amongst the tech industry, media, and public with using Generative AI (Gen AI) for the generation of content – leading to neglect for wider use cases.
Opinion par " Tim Levy
23.02.2024
Visual noise and real information: how to stay on brand in 2024
As 2024 starts, Hugo Timm, Senior Creative at Frontify takes a look at the creative landscape of brands to see things that will go, things that are here to stay, and reflects on a way to embrace it all
Opinion par " Hugo Timm
20.02.2024
Visual noise and real information: how to stay on brand in 2024
Common Mistakes to avoid on LinkedIn
With over 1billion users, you'd think the platform would be buzzing, and yet only 1% are actively posting. Can you hear that? It’s the sweet sound of opportunity knocking, and LinkedIn holds the key to your professional success!
Opinion par " Evelyn Oluwole
16.02.2024
Evelyn Oluwole
Why you should trust your employees to work more flexibly
Every single person at your company would benefit from the ability to work flexibly. Memories of the pandemic may have forged a connection between remote work and stress, but when implemented thoughtfully, it can be leveraged to everyone’s benefit.
Opinion par " Kayla Ihrig
15.02.2024
Why you should trust your employees to work more flexibly
Love and laptops: tips on conquering work, and romance, as a team
Relationships can be hard enough at the best of times, but add the additional dynamic of working together, and you have to balance two partnerships: the business and the relationship, which can sometimes seem impossible.
Opinion par " Hayley Knight
14.02.2024
Hayley Knight

Maddyness Factory

The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.