Our selection
All the Decodings
Based in London, The Little Surprises Company has managed to increase its site visitors after pivoting its services to adapt to the COVID-19 pandemic and meet lockdown guidelines.
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Audrey Langevin
14.05.2020
Every week, Maddyness brings you the latest investment news from the UK startup scene. Here's a recap of this week's investments.
08.05.2020
Greenwashing has become a common criticism of companies whose sustainable promises don’t match up to their actions. But are these criticisms unfair?
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Simon Lovick
07.05.2020
COVID-19 has changed everything, many people are now working from home for the first time. They’re also going to the gym, school, pub, restaurant, cinema and everything else within the four walls of their house. This has brought huge changes to people lives, created a lot of stress and as a result, people’s personal appearance has changed because it’s had to, loungewear has become the ‘go-to’ clothing of choice of the day, every day, as all aspects of daily life and routine have become blurred.
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Andy Boothman
05.05.2020
Once seen as an imminent existential threat for human advisers, the growth of the robo-advice market has yet to realise its enormous potential. A recent Cerulli report shows profitability as the number one headwind for digital or robo-advisers, with a significant number of offerings failing to gather significant assets under management.
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Thomas Lowe
04.05.2020
The UK’s healthtech sector has rallied its world-class talent and skills to help in the fight against coronavirus, as startups work side by side with big tech firms to provide new services and technology. From tracking cases to supporting front-line staff, loaning vital equipment and resources, providing online patient care, and gathering and analysing data, large and small tech companies across the country are rising to the challenge to help the government and the NHS.
24.04.2020
It feels more than ever like we're at the turnstile of the future: the ways we live and work are being radically rewritten in the interests of the individual. One such rewrite is our access to at-home cutting edge science, giving us more affordable insight into our body's coding: mainstream DNA testing is no longer the realm of science fiction. Maddyness writer Ella Bowman caught up with Avi Lasarow, the CEO of DNA Fit, to discuss destiny, data, DNA's ethnic bias and the Coronavirus (for good measure).
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Ella Bowman
22.04.2020
Working with startups can have a huge impact on larger companies looking to solve problems and boost innovation. With millions of startups being created around the world each year however, finding the right one and assessing its suitability can be an expensive, time-consuming process. Maddyness met Antoine Baschiera to discuss the methods used by Early Metrics to measure success.
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Esat Dedezade
21.04.2020
Whether it's in the UK, the EU or globally, mobility tech trends are impacting the big city life in major hubs and will redefine the way we commute in the future. Maddyness selected some of the most important mobility tech trends to watch globally in 2020.
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Audrey Langevin
14.04.2020
In the current fast-paced and constantly evolving commercial landscape, an ecosystem has emerged requiring businesses to go beyond key points of difference to remain competitive. To truly thrive in this modern environment, brands are no longer relying solely on basic consumer behaviour studies and instead exploring the far-reaching applications of multisensory perception.
09.04.2020
Every week, Maddyness brings you the latest investment news from the UK startup scene. Here's a recap of this week's investments.
03.04.2020
LeadBlock Partners and Maddyness have launched the Enterprise DLT 2020 and Maddyness Blockchain 50. Take 5 minutes to complete the survey to boost your visibility and be part of this unique report and ranking.
01.04.2020
Cambridge is known for its sophisticated tech startups and hosts many innovation programmes in health tech and science making the city one of the top tech hubs in the UK. Just behind Harvard, Cambridge counts the highest number of Nobel laureates globally in physics, chemistry, and medicine. Maddyness has compiled a list of some of the most innovative businesses operating in Cambridge, UK.
30.03.2020
We may not have robots in our homes, making us dinner and running baths so that they’re ready for us as soon as we get in from work. However, many innovative startups across the country are slowly introducing robotics into our daily lives, prompting the big question, how will we live with robots in the future? Here are five ways that robots are already part of British life.
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Tali Ramsey
26.03.2020
Maddyness Factory
The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.
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