Dossier, study, report - craving to decipher today's economy and understand tomorrow's?
Our selection All the Decodings
THE + RECENT
One year on: has ChatGPT really changed the game?
Generative AI is all conquering; it's going to take all of our jobs; marketing will never be the same again. Ever since Open AI's breakthrough launch last November, it would seem that ChatGPT is still a dominant tech narrative. But approaching 12 months on from its watershed launch - what impact has it really had and, more importantly, is it really the future?
Decoding by " Nick Floyd
30.10.2023
One year on: has ChatGPT really changed the game?
A Virtual Tomorrow: are virtual events redefining connection and engagement in digital marketing?
A virtual event occurs online rather than in a physical location, which has been much more common following the Covid-19 pandemic. Seminars, presentations, festivals, competitions, contests, conferences, summits, award shows, product launches, demonstrations, training events and workshops can be held virtually, allowing a wider geographical audience to attend.
Decoding by " Rebecca Barnatt-Smith
19.10.2023
A Virtual Tomorrow: are virtual events redefining connection and engagement in digital marketing?
A Deep Dive into nature-based carbon removal solutions
Across oceans, peatlands, forests and ancient woodlands, our planet quietly sequesters carbon dioxide from the air. Until the eighteenth century, the carbon cycle balanced CO₂ levels in the atmosphere and supported life for over 11,700 years: a period that researchers have named the Holocene.
Decoding by " Emma Pegg
17.10.2023
A Deep Dive into nature-based carbon removal solutions
Silver bullet or smokescreen? A Deep Dive into artificial carbon sequestration
In Hengill, a volcanic ridge east of Reykjavik, a white steam cloud blurs the outline of a metal power plant. Its four units each contain two metal boxes that whir with fans. These are sucking in the air to trap carbon dioxide, using a sponge-like filter called solid sorbent that binds with the carbon. Once the sponge is saturated, the interior is heated to 100 degrees Celsius, then the carbon is squeezed out and injected deep into an underground basalt rock formation. Within two years, it turns to stone.
Decoding by " Emma Pegg
10.10.2023
Silver bullet or smokescreen? A Deep Dive into artificial carbon sequestration
A passion for entrepreneurship: An interview with Sutin Yang, Head of Scaleups at Virgin StartUp
At the tailend of a busy, if not especially warm, summer, Jamie Walker spoke to Sutin Yang, Head of Scaleups at Virgin StartUp, about the importance of investment readiness, supporting underrepresented founders, and finding founders with a passion for entrepreneurship.
Decoding by " Jamie Walker
05.10.2023
A passion for entrepreneurship: An interview with Sutin Yang, Head of Scaleups at Virgin StartUp
AI myth-busting: Shedding some (real) light on AI
From letters being signed by tech leaders to halt new AI training to people using ChatGPT to converse on dating apps, AI is certainly starting discussions. In fact, the UN has just lined up a bunch of AI-powered robots in Geneva to carry out “the world’s first human-robot press conference”.
Decoding by " Ed Dixon
22.09.2023
AI myth-busting: Shedding some (real) light on AI
Quanticore: Navigating the shifting tech realms
In an era defined by rapid technological advancements, a new term has emerged as a harbinger of the future - Quanticore. This fusion of "quantum" and "core" signifies the convergence of quantum computing, artificial intelligence, and other cutting-edge technologies. As we stand at the threshold of this new age, it's imperative to delve into the intricacies of Quanticore and understand how it is shaping the shifting tech realms.
Decoding by " Ivy Carter
25.08.2023
Quanticore: Navigating the shifting tech realms
Is a circular economy approach right for your business?
The circular economy is transforming how companies think about resources, waste and business models. It is based on the principles of eliminating waste, circulating products and materials and regenerating natural systems.
Decoding by " Dakota Murphey
23.08.2023
Is a circular economy approach right for your business?
Moving from AI anxiety to optimism: Why we need to harness our right-brain thinking to thrive alongside tech at work
We seamlessly use our left brain and right brain during the day, yet for many entrepreneurs, their way of working today is highly skewed towards using the logical, analytical left side of the brain, which helps you to enhance the strategic, problem-solving and goal achievement abilities required to run your own company.
Decoding by " Yda Bouvier
21.08.2023
Moving from AI Anxiety to Optimism: Why we need to harness our right-brain thinking to thrive alongside tech at work
Public Cervix Announcement: an interview with Hertility Health
Talking to Dr Helen O’Neill at AWS Summit, Max Lunn heard how Hertility Health is finally giving women the reproductive healthcare they need, through its at-home tests, clinical trials, accessible research and company partnerships.
Decoding by " Max Lunn
03.08.2023
Public Cervix Announcement: an interview with Hertility Health
Space32, connecting forward-thinking teams to new offices
As part of our quick fire questions series – or QFQs – we spoke to Jon Dweck, CEO and cofounder of Space32 about learning from COVID-19, optimising overall work-life balance and building the first global digital marketplace for flexible office spaces.
Decoding by " Jon Dweck
02.08.2023
Bursting the customer success bubble, balancing customer and product-led success
It is generally accepted in SaaS that customer adoption and retention can be driven through ‘Customer Success’ (CS) functions: those that improve a customer’s experience of a product to both benefit the user and bolster the long term prospects of the business.
Decoding by " Itxaso Del Palacio & Andreas Panayiotou
31.07.2023
Bursting the customer success bubble, balancing customer and product-led success
Who gets what? The importance of a sensible equity split among cofounders
From all the decisions a startup founder needs to make, the decision on how to split equity is one of the most important decisions on the company’s journey. It is a decision that can literally make or break the company. It is also a decision which is very difficult to change later.
Decoding by " Jana Nevrlka
21.06.2023
7 stages of the cyber attack lifecycle
Cyber attacks on business infrastructure are growing in complexity, frequency and creativity. Cyber security teams are tasked with the unenviable duty of adapting to an array of constantly-evolving threats, detecting intrusions, suspicious activity and anomalies before any damage can be done.
Decoding by " Dakota Murphey
13.05.2023
7 stages of the cyber attack lifecycle

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