Decoding

Dossier, study, report - craving to decipher today's economy and understand tomorrow's?
Our selection All the Decodings
Decoding
22.11.2024
Why French insurtech Descartes Underwriting chose London for its global expansion
Where a centuries-old insurance industry and a thriving tech sector meets, Descartes found the ideal location to develop its revolutionary insurance offering.
Decoding
24.10.2024
The rise of the Adriatic Region: Emerging startup powerhouses in Southeast Europe
As traditional European tech hubs become increasingly saturated, savvy investors and entrepreneurs are turning their attention to unexpected corners of the continent. Bosnia and Herzegovina (BiH) is emerging as a dark horse in the startup world, offering a combination of technical talent, cost-effectiveness, and untapped market potential.
Decoding
10.10.2024
The rise of the Adriatic Region: Emerging startup powerhouses in Southeast Europe
As traditional European tech hubs become increasingly saturated, savvy investors and entrepreneurs are turning their attention to the Adriatic Region in Europe. Croatia, Serbia and Slovenia are emerging as the next frontier for startup innovation, offering a combination of technical talent, cost-effectiveness, and untapped market potential.
How should startups approach the cloud and financial operations?
DECODING BY MADDYNESS, WITH OVHCLOUD
20.06.2024
How should startups approach the cloud and financial operations?
A new report published by OVHcloud guides startups on how to optimise their cloud costs and what steps to follow when strategising their financial operations.
THE + RECENT
Strasbourg: An entrepreneurial ecosystem built on collective strength
Strasbourg, which hosted a stage of the Fundtruck competition last December, is home to a dynamic innovation ecosystem. Deeptech is a rapidly growing sector in the region.
Decoding by Maddyness with La French Tech Est
28.03.2025
Around the world, startups are changing conflict
Europe is rearming. A culture of peace, encouraged since the wars for the purposes of avoiding future conflict, has left the continent exposed.
Decoding by Dr. Robert Brüll
24.03.2025
The Great European AI Bet: Is €200B enough to make Europe a Tech Leader on the global stage?
Europe is making its most ambitious move yet in the artificial intelligence race. With the InvestAI initiative—a €200B funding push aimed at positioning the continent as a global AI powerhouse—the European Union is attempting to challenge the United States and China. But can a financial injection of this scale really close the gap and give Europe a competitive edge in the age of AI?
Decoding by David Johnson
19.03.2025
Making a C-turn: What I learned switching C-suite roles
Last month, I got a new job. Except this didn’t come with the standard trappings of a fresh role - no new colleagues, changed commute, nor complicated coffee machine to contend with. Instead, I was taking on a new position in the organisation I co-founded and have helped lead for nearly a decade. 
Decoding by Dr Jing Ouyang
13.03.2025

Maddyness Factory

The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.