Dossier, study, report - craving to decipher today's economy and understand tomorrow's?
Our selection All the Decodings
THE + RECENT
Four reasons why Spanish startups will be leaders in agentic AI
As is usual in tech, the US has moved faster than the rest of the world and the early days of the ‘agentic revolution’ are most evident there. However, it has no monopoly. Deepseek’s debut from China was a stark reminder of that.
Decoding by " David Villalon
02.04.2025
Strasbourg: An entrepreneurial ecosystem built on collective strength
Strasbourg, which hosted a stage of the Fundtruck competition last December, is home to a dynamic innovation ecosystem. Deeptech is a rapidly growing sector in the region.
Decoding by " Maddyness with La French Tech Est
28.03.2025
Around the world, startups are changing conflict
Europe is rearming. A culture of peace, encouraged since the wars for the purposes of avoiding future conflict, has left the continent exposed.
Decoding by " Dr. Robert Brüll
24.03.2025
The Great European AI Bet: Is €200B enough to make Europe a Tech Leader on the global stage?
Europe is making its most ambitious move yet in the artificial intelligence race. With the InvestAI initiative—a €200B funding push aimed at positioning the continent as a global AI powerhouse—the European Union is attempting to challenge the United States and China. But can a financial injection of this scale really close the gap and give Europe a competitive edge in the age of AI?
Decoding by " David Johnson
19.03.2025
Making a C-turn: What I learned switching C-suite roles
Last month, I got a new job. Except this didn’t come with the standard trappings of a fresh role - no new colleagues, changed commute, nor complicated coffee machine to contend with. Instead, I was taking on a new position in the organisation I co-founded and have helped lead for nearly a decade. 
Decoding by " Dr Jing Ouyang
13.03.2025
AI-driven economic growth: Europe’s path to a Trillion-Euro boost
Recent reports suggest that generative AI alone could add between €1.2T and €1.4T to the European Union's GDP over the next decade. As Europe seeks to capitalise on this technological revolution, the question is not just about embracing AI but strategically integrating it to unlock maximum value. In this article we look at which sectors stand to gain the most, and what strategies will ensure Europe realises this trillion-euro opportunity?
Decoding by " David Johnson
12.03.2025
4 Startups to watch in the "Rearmament" of Europe
On the back of the European announcement to invest heavily in its military arsenal, Maddyness has identified four French and European startups that are playing a role in the defence sector.
Decoding by " Jeromine Doux
11.03.2025
Gothenburg: The blueprint for second cities in the Global Tech Race
Seats of government, financial centres or capital cities - however they are described, every country has one city where power, money and influence are somewhat concentrated. Yet, the World Bank estimates that 40% of people live outside these major urban hubs and in secondary cities.
Decoding by " Sofia Hjelmberg
25.02.2025
Gothenburg: The blueprint for second cities in the Global Tech Race
Key startup ecosystem trends to watch in 2025: insights from ULTRA.VC
ULTRA.VC, an EU-based impact accelerator and early-stage investor, has gathered insights from its community and identified key startup ecosystem trends for 2025. AI-driven apps, tools and products are expected to be at the forefront of developments in 2025.
Decoding by " Eugene Valuev
11.02.2025
What makes Sweden’s technology ecosystem such an innovation powerhouse?
Anyone familiar with Europe's technology and business scene knows Sweden performs well beyond its scale. But how has this come to be?
Decoding by " Omid Ekhlasi
05.02.2025
What makes Sweden’s technology ecosystem such an innovation powerhouse?
For the On-Demand economy to survive and thrive, insurers and platforms need to listen to drivers
Since 2020, buying behaviours have shifted significantly in favour of on-demand purchasing options. As such, the global on-demand economy is expected to reach $335B by 2025, according to PwC research.
Decoding by " Dan Bratshpis
15.01.2025
For the On-Demand economy to survive and thrive, insurers and platforms need to listen to drivers
Building the cognitive city of the future: How Agentic AI will transform the way we live
Urban living is undergoing generational transformation via rapid advancements in artificial intelligence. From conventional cities we know now, to the smart cities of the near future, AI will take our urban centres into a future that will fundamentally change the way we experience life.
Decoding by " Yousef Khalili
18.12.2024
Building the cognitive city of the future: How Agentic AI will transform the way we live
Cultivating the modern biotech startup
As of July this year, Meatly became the UK’s only regulatory-approved cultivated meat company, instantly putting us in an exclusive set of four companies globally that have managed to secure similar approvals in Singapore, Hong Kong, and the US
Decoding by " Owen Ensor
10.12.2024
Cultivating the modern biotech startup
Debunking a myth: skincare doesn't work while exercising
A common myth surrounding skincare is that it’s ineffective or unnecessary when exercising. Many believe that sweat, dirt, and physical exertion negate any skincare routine, thinking it’s best to just leave skin alone during workouts. However, emerging research and professional insights reveal that skincare can indeed be effective and even enhanced by exercise, thanks to increased blood flow, open pores, and the body’s natural detoxification processes.
Decoding by " Laricea Ioana Roman
06.12.2024
Exercise, trigger, glow, repeat with Achillea Beauty

Maddyness Factory

The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.