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All the Decodings
Europe is making its most ambitious move yet in the artificial intelligence race. With the InvestAI initiative—a €200B funding push aimed at positioning the continent as a global AI powerhouse—the European Union is attempting to challenge the United States and China. But can a financial injection of this scale really close the gap and give Europe a competitive edge in the age of AI?
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David Johnson
19.03.2025
Last month, I got a new job. Except this didn’t come with the standard trappings of a fresh role - no new colleagues, changed commute, nor complicated coffee machine to contend with. Instead, I was taking on a new position in the organisation I co-founded and have helped lead for nearly a decade.
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Dr Jing Ouyang
13.03.2025
Recent reports suggest that generative AI alone could add between €1.2T and €1.4T to the European Union's GDP over the next decade. As Europe seeks to capitalise on this technological revolution, the question is not just about embracing AI but strategically integrating it to unlock maximum value. In this article we look at which sectors stand to gain the most, and what strategies will ensure Europe realises this trillion-euro opportunity?
Decoding by
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David Johnson
12.03.2025
On the back of the European announcement to invest heavily in its military arsenal, Maddyness has identified four French and European startups that are playing a role in the defence sector.
Decoding by
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Jeromine Doux
11.03.2025
Seats of government, financial centres or capital cities - however they are described, every country has one city where power, money and influence are somewhat concentrated. Yet, the World Bank estimates that 40% of people live outside these major urban hubs and in secondary cities.
Decoding by
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Sofia Hjelmberg
25.02.2025
ULTRA.VC, an EU-based impact accelerator and early-stage investor, has gathered insights from its community and identified key startup ecosystem trends for 2025. AI-driven apps, tools and products are expected to be at the forefront of developments in 2025.
Decoding by
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Eugene Valuev
11.02.2025
Anyone familiar with Europe's technology and business scene knows Sweden performs well beyond its scale. But how has this come to be?
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Omid Ekhlasi
05.02.2025
Since 2020, buying behaviours have shifted significantly in favour of on-demand purchasing options. As such, the global on-demand economy is expected to reach $335B by 2025, according to PwC research.
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Dan Bratshpis
15.01.2025
Urban living is undergoing generational transformation via rapid advancements in artificial intelligence. From conventional cities we know now, to the smart cities of the near future, AI will take our urban centres into a future that will fundamentally change the way we experience life.
Decoding by
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Yousef Khalili
18.12.2024
As of July this year, Meatly became the UK’s only regulatory-approved cultivated meat company, instantly putting us in an exclusive set of four companies globally that have managed to secure similar approvals in Singapore, Hong Kong, and the US
Decoding by
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Owen Ensor
10.12.2024
A common myth surrounding skincare is that it’s ineffective or unnecessary when exercising. Many believe that sweat, dirt, and physical exertion negate any skincare routine, thinking it’s best to just leave skin alone during workouts. However, emerging research and professional insights reveal that skincare can indeed be effective and even enhanced by exercise, thanks to increased blood flow, open pores, and the body’s natural detoxification processes.
06.12.2024
As sustainability regulations tighten worldwide, businesses face mounting pressure to accurately disclose and reduce their carbon emissions. However, the intricate and often opaque nature of Scope 3 data – which encompasses emissions embedded across the entire value chain, from suppliers to end consumers – means that many companies still rely on broad estimates to report their carbon footprint. This dependence on estimated data can lead to inaccuracies that hinder business leaders from making informed decisions with a genuine impact on sustainability.
Decoding by
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Mauro Cozzi
27.11.2024
Where a centuries-old insurance industry and a thriving tech sector meets, Descartes found the ideal location to develop its revolutionary insurance offering.
In partnership with British Embassy in Paris
22.11.2024
The UK offers abundant opportunities for French tech entrepreneurs. Among these opportunities lies the expansive university network, serving as a fertile ground for forging partnerships grounded in expertise, talent, and practical research. Dr. Chris Moore, a distinguished technology specialist, sheds light on the diverse array of potential partnerships available, along with their corresponding advantages.
In partnership with British Embassy in Paris
18.11.2024
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