Dossier, study, report - craving to decipher today's economy and understand tomorrow's?
Our selection All the Decodings
THE + RECENT
Cultivating the modern biotech startup
As of July this year, Meatly became the UK’s only regulatory-approved cultivated meat company, instantly putting us in an exclusive set of four companies globally that have managed to secure similar approvals in Singapore, Hong Kong, and the US
Decoding by " Owen Ensor
10.12.2024
Cultivating the modern biotech startup
Debunking a myth: skincare doesn't work while exercising
A common myth surrounding skincare is that it’s ineffective or unnecessary when exercising. Many believe that sweat, dirt, and physical exertion negate any skincare routine, thinking it’s best to just leave skin alone during workouts. However, emerging research and professional insights reveal that skincare can indeed be effective and even enhanced by exercise, thanks to increased blood flow, open pores, and the body’s natural detoxification processes.
Decoding by " Laricea Ioana Roman
06.12.2024
Exercise, trigger, glow, repeat with Achillea Beauty
Procurement is key to driving sustainability efforts and reducing carbon emissions - and here’s why
As sustainability regulations tighten worldwide, businesses face mounting pressure to accurately disclose and reduce their carbon emissions. However, the intricate and often opaque nature of Scope 3 data – which encompasses emissions embedded across the entire value chain, from suppliers to end consumers – means that many companies still rely on broad estimates to report their carbon footprint. This dependence on estimated data can lead to inaccuracies that hinder business leaders from making informed decisions with a genuine impact on sustainability.
Decoding by " Mauro Cozzi
27.11.2024
Take the creativity out of carbon accountancy with Emitwise
Why French insurtech Descartes Underwriting chose London for its global expansion
Where a centuries-old insurance industry and a thriving tech sector meets, Descartes found the ideal location to develop its revolutionary insurance offering.
Decoding by " Maddyness, with the British Embassy in Paris
In partnership with British Embassy in Paris
22.11.2024
Why French insurtech Descartes Underwriting chose London for its global expansion
From Campus to Commerce: Tapping into the UK University network for startup development
The UK offers abundant opportunities for French tech entrepreneurs. Among these opportunities lies the expansive university network, serving as a fertile ground for forging partnerships grounded in expertise, talent, and practical research. Dr. Chris Moore, a distinguished technology specialist, sheds light on the diverse array of potential partnerships available, along with their corresponding advantages.
Decoding by " Maddyness, with the British Embassy in Paris
In partnership with British Embassy in Paris
18.11.2024
Six reasons why Ghent, a city of just 300,000 people, might be the next big thing
Nothing could have prepared me for this moment. Here. Right now, writing a "hear me out" piece about Belgium, of all places. But here we are. Now say Ghent five times fast, and hear me out. Ghent does not look anything like “Belgium's answer to Silicon Valley.” It’s not a valley, granted. Far less self-driving cars. And, thankfully, fewer quarter zip vests. Yet here I am, marking my fourth new beginning in the past decade– following Barcelona, Amsterdam, and most recently, Berlin.
Decoding by " Madeline Lawrence
14.11.2024
Why the most innovative people are the ones that are comfortable with risk
Innovation is by its very nature risky. It means creating something new, something different, and stepping into the unknown. Successful innovations can look obvious or logical in hindsight - of course inventing vacuum cleaners without a paper bag, as Dyson did, was going to be popular - but at the time success was far from guaranteed.
Decoding by " Graham Ruddick
28.10.2024
Why the most innovative people are the ones that are comfortable with risk
What can a founder expect from working with a Venture Capital Trust?
Empowering the next generation of entrepreneurs sits at the heart of Venture Capital Trusts (VCTs) and is fundamental to the startup ecosystem. Understanding the fundraising landscape in the UK is essential for aspiring entrepreneurs who are looking to scale their businesses using equity finance, and VCTs offer a promising route.
Decoding by " Fred Ursell
28.10.2024
What can a founder expect from working with a Venture Capital Trust?
From War-Torn to Tech-Born: Bosnia's surprising startup revolution
As traditional European tech hubs become increasingly saturated, savvy investors and entrepreneurs are turning their attention to unexpected corners of the continent. Bosnia and Herzegovina (BiH) is emerging as a dark horse in the startup world, offering a combination of technical talent, cost-effectiveness, and untapped market potential.
Decoding by " Josipa Majic
24.10.2024
The rise of the Adriatic Region: Emerging startup powerhouses in Southeast Europe
ADHD in the workplace: New search history research reveals harmful myths that employers must address
The nation’s online search habits over the last year uncover harmful – and often incorrect – misconceptions about colleagues with ADHD. From uncertainty on whether people with ADHD can work at all, to questioning their professionalism, our research shows we still have a long way to go before workplace neurodiversity is fully supported by all businesses.
Decoding by " Diana Podlewska Monteiro
22.10.2024
ADHD in the workplace: New search history research reveals harmful myths that employers must address
The Three Myths holding women entrepreneurs back from thinking bigger
As women entrepreneurs, we often encounter unique mental roadblocks that limit our ability to think bigger and achieve greater success. These barriers are not external but internal - myths we tell ourselves that deeply affect how we approach opportunities, risk, and self-worth.
Decoding by " Sarah Dusek
14.10.2024
The Three Myths holding women entrepreneurs back from thinking bigger
The rise of the Adriatic Region: Emerging startup powerhouses in Southeast Europe
As traditional European tech hubs become increasingly saturated, savvy investors and entrepreneurs are turning their attention to the Adriatic Region in Europe. Croatia, Serbia and Slovenia are emerging as the next frontier for startup innovation, offering a combination of technical talent, cost-effectiveness, and untapped market potential.
Decoding by " Josipa Majic
10.10.2024
The rise of the Adriatic Region: Emerging startup powerhouses in Southeast Europe
Embarking on the Venture Capital journey with Allocator One: A first-time GP's perspective
Exclusively for Maddyness, Noa Khamallah, first-time General Partner (GP), shares the journey of being backed by Allocator One - an innovative fund-of-funds that is reshaping the venture capital landscape. 
Decoding by " Noa Khamallah
16.09.2024
Embracing diversity in Angel Investing: Lessons from a successful SEIS funding round
Wealthbrite recently closed a SEIS funding round, successfully raising £200,000 from angel investors. 70% of them came from underrepresented communities, including women, ethnic minorities, and individuals from lower socioeconomic backgrounds.
Decoding by " Carla Hoppe
12.09.2024
Embracing diversity in Angel Investing: Lessons from a successful SEIS funding round

Maddyness Factory

The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.