As part of our quick fire questions series – or QFQs – we spoke to Horatio Cary, Cofounder and CEO of Skin + Me about
revolutionising the the skincare industry, the critical importance of personalisation and how to build a team ready to deal with inevitable ambiguity and uncertainty.
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Horatio Cary
25.03.2023
Adapting to an increasingly digital world, marketers constantly seek innovative technologies in order to build meaningful connections with consumers, and organise a superior customer experience via online and offline channels. Phygital brand campaigns – with the use of technology – have yet-to-be-unlocked potential for reaching these goals.
Tools by
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Svetlana Stotskaya
25.03.2023
Gamification is an e-commerce trend that has taken the retail sector by storm. Its popularity only continues to soar and is now an essential marketing tool for retailers determined to drive loyalty and sales.
24.03.2023
Building a startup is always about dealing with the unknown because you can never be sure if your startup will make it. However, as the recession is looming over, the rules of the game have drastically changed, and striving businesses must tackle an even bigger uncertainty.
Opinion by
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Andriy Bas
24.03.2023
Every week, Maddyness brings you the latest investment news from the UK startup ecosystem. Here's a recap of this week's investments.
News by
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Maddyness UK
24.03.2023
Foundational PR knowledge, especially media relations, has been kept opaque for a long time. It’s allowed a layer of ambiguity to be drawn over the media landscape in a way that has only benefited PR professionals. This opacity has meant that startups now typically default to using external agencies that charge them high rates and fail to provide transparent ROI metrics, leaving founders wondering whether PR is really worth it. In short, PR has become a black box, and it shouldn’t be.
23.03.2023
As part of our quick fire questions series - QFQs - we spoke to Elliot Garreffa, Co-founder of Oasiis Insights about web3, leveraging the power of wallet data and creating personalised campaigns for web3 customers which increases engagement, sales & AoV.
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Elliot Garreffa
23.03.2023
Foundational PR knowledge, especially media relations, has been kept opaque for a long time. It’s allowed a layer of ambiguity to be drawn over the media landscape in a way that has only benefited PR professionals. This opacity has meant that startups now typically default to using external agencies that charge them high rates and fail to provide transparent ROI metrics, leaving founders wondering whether PR is really worth it. In short, PR has become a black box, and it shouldn’t be.
23.03.2023
As part of our quick fire questions series – or QFQs – we spoke to Marcin Walaszczyk, cofounder, CTO & COO of ZIPZERO about reconsidering advertising, communication between consumers and retailers and the cost-of-living crisis.
23.03.2023
Creating a startup is always challenging. Founding one during a tech downturn, cost of living crisis and recession seems near impossible. However, with risk comes reward and many of the world’s most successful companies were founded during times of economic uncertainty. As part of a series with Antler, Maddyness has interviewed founders hoping to become the entrepreneurial success stories to emerge from this time of crisis. This week, Maddyness spoke to Nick Greenhalgh, cofounder of Luca.
Portfolio by
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Nick Greenhalgh
22.03.2023
As part of our quick fire questions series – or QFQs – we spoke to Asif Ghafoor, CEO and cofounder of Be.EV about being a catalyst for change, connecting the community and leaving a vital legacy.
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Asif Ghafoor
22.03.2023
As more people become frustrated by Google, Max Lunn ponders the disruptive potential of generative AI chatbots on search engines. Whilst tempting to imagine OpenAI's GPT-4 taking over from Google's (dithering) Search, it's likely a more iterative process will happen, where chatbots will eventually become incorporated into Google Search.
22.03.2023
Many companies approach customer satisfaction incorrectly. In nearly every market, businesses prioritise profits, and by doing so miss out on valuable opportunities to either a) provide excellent experiences customers will remember or b) rectify bad experiences they won’t forget.
Opinion by
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Dominic Monkhouse
21.03.2023
As part of our quick fire questions series – or QFQs – we spoke to Nick Watson, founder of Ruby Datum, about managing a flexible team, virtual data rooms and how to bounce back from a huge setback.
Portfolio by
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Maddyness UK
21.03.2023
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