The world of marketing is constantly evolving, and so are the expectations of consumers. Today, customers want more than just a product or service; they want an immersive and engaging experience that connects them with the brand on a deeper level. This is where phygital marketing comes in.
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Svetlana Stotskaya
18.05.2023
As part of our quick fire questions series – or QFQs – we spoke to Adhikar Naidu cofounder of Signa X about building 3D assets and experiences for the metaverse, empowering users and why building the metaverse is too big for one single technology company alone.
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Adhikar Naidu
18.05.2023
Getting investment for your startup can be daunting, even in good economic conditions, but as investors pull back amid a wave of uncertainty, tech layoffs, and recession fears, startup founders are prepping for the worst when it comes to securing any kind of investment.
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Hatty Fawcett
18.05.2023
In recent years, workers have been demanding more meaningful mental health and wellbeing support from their employers. Startups desperate to attract top talent have answered with a whole host of ‘workplace wellness’ initiatives and benefits. But ‘happiness officers’ and branded water bottles which aren’t backed up by the robust and professional mental health support (which teams so often really need) are signs of an increasing trend for “wellbeing washing” - where support is offered in public but not in practice.
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Sançar Sahin
17.05.2023
Not many founders can predict exactly where their startup will be in ten years’ time. Plans, products, people change, with plenty of growing pains along the way. But what if your name becomes part of that pain?
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James Wall
17.05.2023
It’s not uncommon for a startup’s founder to step down as CEO. Sometimes, the founder in question might simply feel that they’re ready to try something new. At other times, they might believe that they’ve taken the business as far as they can, and that someone else is better placed to move the needle forwards.
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Khyati Sundaram
16.05.2023
From Google docs to old school paper notebooks, there are many ways to approach to-do lists. But for those of us who find that no amount of shiny new stationary can put a stop to the perils of procrastination, productivity hacks are an essential tool to deploy when all else has failed.
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Aoibhinn Mc Bride
16.05.2023
Nearly three-quarters of customers are more likely to choose a bank with a positive social and environmental impact. What can’t be measured is often neglected. “On average, one person in Europe is responsible for the release of around 6 tonnes of CO2 into the atmosphere each year.”
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Maddyness UK
16.05.2023
As part of our quick fire questions series – or QFQs – we spoke to Josh Sprigg, founder and CEO of enferm about the crisis in nursing, creating a way for healthcare workers to thrive and adopting of new technologies.
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Josh Sprigg
16.05.2023
The debate on whether “ex-operators” make better or worse venture capital investors is tired and outdated. Instead, firms that recruit both types of candidates – those who have experience working in the tech and startup world (operators), and those from previous finance and investing backgrounds – can pull from a larger talent pool and build investment teams with a more varied set of skills. And as a bonus, that expanded talent pool itself is more diverse.
15.05.2023
Pitching for VC funding is a well-trodden path that gets many startups from an idea with potential, to profitable business. It puts investment in the hands of entrepreneurs to grow teams, develop products and get them to market at speed. But VC funding is not the only option for startups looking to grow at pace.
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Karel Callens
15.05.2023
As part of our quick fire questions series – or QFQs – we spoke to Jesse Hemson-Struthers, CEO and cofounder of BVNK about experimenting with crypto, rapid global expansion and a hunger for uncovering efficiency gains.
13.05.2023
Cyber attacks on business infrastructure are growing in complexity, frequency and creativity. Cyber security teams are tasked with the unenviable duty of adapting to an array of constantly-evolving threats, detecting intrusions, suspicious activity and anomalies before any damage can be done.
Decoding by
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Dakota Murphey
13.05.2023
Every week, Maddyness brings you the latest investment news from the UK startup ecosystem. Here's a recap of this week's investments.
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Maddyness UK
12.05.2023
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The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.
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