Branding matters more than ever. It’s at the heart of every successful business - it’s what connects a company to its audience and makes it stand out in an increasingly saturated market. It shapes how people perceive and relate to a brand, giving them a reason to care.
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Sally Linsdel
21.02.2025
Every week, Maddyness brings you the latest investment news from the UK startup ecosystem. Here's a recap of this week's investments.
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David Johnson
21.02.2025
A free online training course has been launched to educate French startups on the challenges of public procurement. This initiative builds on the "Je choisis la French Tech" programme.
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Maxence Fabrion
20.02.2025
French deeptech startup Spore.Bio has developed a solution that detects and quantifies bacteria within minutes—an invaluable technology for companies in the food and pharmaceutical industries.
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Maxence Fabrion
20.02.2025
As part of our quick founder questions series – or QFQs – we spoke to Lauren Franklin, Chief of Staff at IPG Energy about building a replacement to diesel generators, a project with National Highways, why you need to value output over input.
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Lauren Franklin
20.02.2025
David Pirrie, Founder of Financial Software Ltd and Chairman of Industrial Thought Ltd
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David Pirrie
19.02.2025
The Open Economy - a global ecosphere of non-permanently employed workers - calls for organisations to transform their HR approach into a more open framework or “OpenHR”. This framework addresses the integration of both permanent and flexible talent, collectively called “Open Talent”, to meet the demands of modern and future workforces.
19.02.2025
As the global AI landscape evolves, Europe faces a critical juncture, highlighted by last week's AI Action Summit in Paris. The EU's proactive stance with the AI Act 2024 reflects its commitment to ethical development, but the summit has revealed a shift in focus from regulation to innovation. Recent market developments, epitomised by China's DeepSeek and its efficient AI model, have intensified the global race for AI dominance. This new reality demands a fresh perspective on how Europe can remain competitive while upholding its values.
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Adit Abhyankar
19.02.2025
As part of our quick founder questions series – or QFQs – we spoke to Alex Watson, cofounder of Renais about launching in a saturated market, French heritage and the importance of building a sustainable brand sustainably.
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Alex Watson
18.02.2025
Buoyed by a positive 2024 performance, Brevo is determined not to miss out on the AI revolution. The French company is launching an AI lab in Paris and looking to the future with optimism.
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Maxence Fabrion
17.02.2025
In an open letter addressed to the Prime Minister, seen by Maddyness, all the major representative associations of French startups are calling on François Bayrou to preserve the Jeune Entreprise Innovante (JEI) status. The Senate is reviewing it today as part of the Social Security Financing Bill (PLFSS).
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Julien Khaski
17.02.2025
Every week, Maddyness brings you the latest investment news from the UK startup ecosystem. Here's a recap of this week's investments.
News by
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David Johnson
14.02.2025
Diversity, Equity, and Inclusion (DE&I) have been at the forefront of corporate conversations for years, yet progress remains slow and, in some cases, performative. While companies are more vocal about their commitments, the reality on the ground doesn’t always match the rhetoric. Many businesses have taken steps forward, but are we actually creating lasting change, or are we still stuck in cycles of tokenism and box-ticking?
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Darren Rebeiro
13.02.2025
“I spent 10 years making my first film and it was awful. I cried every day on set”, admits Alastair Siddons. The BAFTA-nominated filmmaker has just released his psychological teleshopping parody Up The Catalogue, but was determined to make it differently to spark change within the industry.
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David Johnson
13.02.2025
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The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.
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