One way in which brands have overcome and utilised the lockdown restrictions is with Augmented Reality (AR) campaigns, providing consumers with innovative, engaging experiences, and involving them in their narrative in a way that was not previously possible. David Ripert CEO of Poplar, a leading 3D and AR creative platform, as well as President of the AR & VR Association, has created a list of his top ten AR campaigns in response to COVID-19.
21.07.2020
Have you ventured into central London lately? It’s a far cry from the vibrant, bustling hub it was before lockdown. There are fewer tourists, fewer shoppers and, notably, fewer city workers as many workplaces remain closed and people continue to work from home. But for how long? In light of PM Boris Johnson's latest announcement, perhaps not very long at all.
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David Morel
20.07.2020
Barcelona-based facial-recognition firm Herta has leveraged its technology to monitor compliance with coronavirus behavioural restrictions, earning it the European Commission's COVID-19 Response Seal of Excellence.
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Nick Finegold
20.07.2020
Marketers have always battled for consumer attention, but this has become overwhelming due to the sheer amount of content available online. Geri Ruci, a marketing analyst at Posito, looks at the challenges brands face when trying to do the right thing.
20.07.2020
In the ever-growing investment landscape, funds are multiplying and diversifying, and for startups there is more to raising investment than the money and the media moment. With #QVCS Maddyness profiles different funds to give founders and entrepreneurs the information they need to choose the right investor. Today we interview Amir Kazmi, Director and CEO of Innvotec and discuss the Female Ventures Fund.
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Amir Kazmi
20.07.2020
Every week, Maddyness brings you MaddyCrowd revealing our selection of projects available on crowdfunding platforms. Here's this week's selection.
18.07.2020
Cleo McGee both investigates and ignites the debate of how feminism is instructive in bringing about good leadership skills and qualities. As a word 'Feminism' brings about a great deal of emotion and provokes thought in people, here Cleo illustrates her thoughts on navigating it.
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Cleo McGee
17.07.2020
What obligations and responsibilities do employers have towards their employees while they're working from home and what does the law say they should be doing to guarantee their wellbeing? Maddyness met Alexandre Long, co-founder and Managing Director of Agilea, experts in ergonomy to find answers.
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Audrey Langevin
17.07.2020
COVID-19 has given certain startups the ability to accelerate their business models and Buveur is one of them. We wanted to get to know the product and the founders behind this single serve drinks phenomenon. Here we speak to Co-founder Rob Wallis on his journey so far, how Buveur came to be and his perseverance and dreams for the future of this growing brand.
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Cleo McGee
17.07.2020
Every week, Maddyness brings you the latest investment news from the UK startup ecosystem. Here's a recap of this week's investments.
17.07.2020
With the rise of co-working, design-forward spaces are tantalising businesses with their plants, neon slogans, break-out spaces -- some of which more closely represent living rooms (billiard rooms, even, with their pool, fußball and ping pong tables) than they do the typical office. Workplace consultant, author and ‘Space Coach’, Kursty Groves explains more.
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Ella Bowman
16.07.2020
Today Drover, the European leader in car subscriptions, announces a £20.5M investment. The investment has been co-led by new investors Target Global, RTP Global and Autotech Ventures. Additional new investors are Channel 4 Ventures and Rider Global. Existing investors Cherry Ventures, BP Ventures, Partech, Version One and Forward Partners also participated in the round.
16.07.2020
Since reopening, pubs and restaurants are now obliged to keep a record of customers and visitors for 21 days to assist the NHS Test and Trace application. To support this, a tech startup has created, in just24 hours, a quick and efficient app that can be used by pubs, restaurants and customers.
16.07.2020
Huckletree is a pioneer of co-working in the UK and has experienced continuous growth since its opening in 2014. With COVID-19 being the latest threat to an industry notoriously plagued with concerns, Gabriela Hersham, Co-Founder and CEO shares her insight and expertise about how workspaces can best support and stimulate UK tech startups following the coronavirus pandemic.
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Gabriela Hersham
16.07.2020
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