Dossier, study, report - craving to decipher today's economy and understand tomorrow's?
THE + RECENT
An industry on the cusp of change? VCs, startups and the promise of diversity
Like many sectors, concerted efforts have helped improve venture capital’s diversity and that of the startups we invest in. Diversity VC’s ‘Diversity in Venture Capital 2019’ study reported that women now make up 30% of the VC workforce, up from 27% in 2017.
Opinion by " Lucy Rand
08.04.2021
Water and Ice
Commercialisation at the heart of quantum technology three-day event
Taking place online from April 12-14, Quantum.Tech 2021 is set to be the first conference and exhibition covering the emerging commercial applications of quantum technologies.
News by " Maddyness UK
08.04.2021
AI platform Pactum raises $11M in Series A round led by Atomico
AgeTech: How technology could drastically benefit an ageing society
Humans aren’t comfortable with the idea of ageing. Trying to slow down the natural body clock has been our obsession for centuries.
Opinion by " Simon Lovick
07.04.2021
When do startups need a T-shaped marketer?
Over the last couple of years, more and more digital marketers believe they must become T-shaped if they want to remain at the top of their game in the years to come. At the same time, more and more companies are looking to hire such talent. In this article, we’ll be debating the T-shaped marketer concept and when startups should, in fact, hire such talent.
Tools by " David Odier
07.04.2021
Home desk with yellow watch
Our mission is to power the future of money in Africa
Ire Aderinokun is a frontend web developer and user interface designer from Lagos, Nigeria. She is the cofounder and COO of BuyCoins (YC S18), a cryptocurrency exchange for Africa.
News by " Ire Aderinokun
07.04.2021
Our mission is to power the future of money in Africa
How startups use their resources to find product-market fit
Maximise the minimum and the viable in your product. The tricky thing about launching a new product to market is that it’s barely even a milestone worth celebrating. What comes next is a series of chicken-and-egg problems and snap decisions on the way to product-market fit.
Tools by " Joe Procopio
06.04.2021
How startups use their resources to find product-market fit
How hotel brands can show gratitude in a period of social distancing
A pandemic could bring the world to its knees and affect the hospitality, tourism, and restaurant/food service industries, as we have seen with COVID-19. Before such situations, we could travel to any place of our choice anytime without any restrictions. But things changed as guidelines were in place to ensure that the virus did not spread. Social distancing measures were in place, and people had to either follow the rules or stay at home.
Opinion by " Frank Hamilton
06.04.2021
How hotel brands can show gratitude in a period of social distancing
The first steps to raising funds as an early stage startup
Between AI, cryptocurrencies, e-health or climate change technologies, there is no shortfall of new ideas to change the world and the overall enthusiasm from the growing community of entrepreneurs keeps giving me hope for the future.
Tools by " Xavier Louis
06.04.2021
New career path in 2021 for entrepreneurs
In the bathrooms of the future, shampoo comes in cans
Aluminium is infinitely recyclable – with three quarters of all aluminium ever mined still in existence today. Can we harness this property to make cosmetics greener?
Portfolio by " Florence Wildblood
06.04.2021
Crossing the chasm: A journey to commercialisation in MedTech
Geoffrey Moore’s seminal 1991 book, Crossing the Chasm, has been a go-to source for technology entrepreneurs looking to take a product to the mass market. Moore argues technology products do not follow a gentle path from early adopters to the majority, but must cross a chasm between the two.
Opinion by " Andrew Thelwell
05.04.2021
A journey to commercialisation in MedTech
Lessons learned by Extend Ventures
As we mark the one year anniversary of COVID-19’s dramatic trespass into our existence, many voices are calling for an accounting of the lessons learned. One of the most pivotal lessons we have learned was the disproportionate impact the deadly virus had on Black and ethnic minority communities.
Opinion by " Patricia Hamzahee
05.04.2021
Lessons learned by Extend Ventures
Netflix gets a clearer picture of its carbon footprint
Netflix has utilised the University of Bristol’s DIMPACT tool to report that one hour of streaming on its platform uses close to 100 grams of CO2 equivalent, similar to driving a car a quarter of a mile. The system, which aggregates the processes involved in video content being provided to customers, gives the company an understanding of its supplier and customer-derived emissions.
News by " Fred Fullerton
05.04.2021
Netflix Screen
57 trillion squares, and other (non-April Fools) investments
Every week, Maddyness brings you the latest investment news from the UK startup ecosystem. Here's a recap of this week's investments.
News by " Maddyness
02.04.2021
Maddymoney startup investment-news
OKRs or alignment? Don’t shrink your employees’ impact
‘Objective key results’, perhaps most famously adopted by Google, have a long history – harking back to Intel in 1968. Nowadays the startup world is divided. Should you, or should you not, implement them?
Tools by " Caroline Franczia
02.04.2021
OKRs or alignment? Don’t shrink your employees’ impact

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