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ARTICLES BY “Kirstie Pickering”
A 'one size fits all' approach to events will not pass the test in the education world
The virtual events space blew up during the pandemic, with platforms like Hopin being valued at $7.75B when just two years old. A number of other hybrid and virtual event platforms have mushroomed over the last 12 months, with most of them optimised for the lucrative conferences, expos and webinars market.
Opinion by " San Misra
05.01.2022
A 'one size fits all' approach to events will not pass the test in the education world
Meet Proportunity, the startup that wants to get you on the property ladder
As part of our quick fire questions series – or QFQs – we spoke to Vadim Toader, cofounder of Proportunity, a mortgage lender that allows homebuyers to purchase a property with only a 5% deposit.
Portfolio by " Kirstie Pickering
05.01.2022
Meet Propertunity, the startup that wants to get you on the property ladder
How we speak about diversity matters – we do unintended harm when we ignore this
The language we use to describe ourselves and others has the power to attract, and alienate – the latter often unintentionally, and even when such descriptors come from a place of progress.
Opinion by " Eleanor Kaye, Lara Pawade and Lisa Shu
04.01.2022
How we speak about diversity matters – we do unintended harm when we ignore this
Social networks need to convert passive viewers into motivated creators
Digital media is a tricky phenomenon. It expands the growth of the economy, provides people with new forms of income, and fosters connection, but it can also facilitate bullying, harassment and cause mental health problems.
Opinion by " Anton Volovyk
31.12.2021
How businesses can use live shopping to increase sales
The investor and startup relationship goes both ways – you must woo each other
Investors have traditionally been seen as intimidating entities who entrepreneurs must dance for, cap in hand, to raise funds. But times have changed rapidly.
Opinion by " Jeffrey Faustin
30.12.2021
Low-code platforms are the flavour of the season – and they’re here to stay
Why personal branding and reputation management need to be part of your professional toolkit
We are typing anything and everything into search engines and on social media. And with the rise in activism, quest for authenticity, social good, meaning and purpose, branding is getting personal.
Opinion by " Jonathan AJ Wilson
27.12.2021
Why personal branding and reputation management need to be part of your professional toolkit
Cookies are dead, and so are your targeting strategies. Now what?
Advertisers in the UK will have spent £27.7B on digital ads by the end of 2021. Globally, this number will reach a whopping $455B, which is a 20% increase compared to the year before according to the latest study by eMarketer.
Opinion by " Jekabs Endzins
21.12.2021
Cookies are dead, and so are your targeting strategies. Now what?
5 cybersecurity myths that are compromising your data
As the importance of cybersecurity has increased, so has our awareness of it. Poor cybersecurity has been identified as the most pressing threat to businesses today.
Portfolio by " Barry O'Donnell
18.12.2021
When it comes to biometrics, are our bodies the ultimate tool to protect our privacy and personal data?
Klarna partners with GoCardless for US expansion
Klarna, the global retail bank, payments and shopping service, has chosen account-to-account payments business GoCardless to offer bank debit payments to its over 21 million US customers.
News by " Maddyness UK
17.12.2021
Klarna partners with GoCardless for US expansion
Forms are dead and conversation is king for marketers generating new leads
Digital disruption has been a blessing for some in the marketing world and a curse for others. The distinction between the two has been how reactive, and willing marketers have been to evolve with the times.
Opinion by " Jiaqi Pan
16.12.2021
Forms are dead and conversation is king for marketers
To spend or not to spend: how COVID-19 has stunted innovation for many businesses
Few have understood how the reverberations from COVID-19 have left markets wide open for major disruption by new entrants. By accelerating digitisation and innovation, this turbulent period dramatically lowered barriers to entry for new players while simultaneously stifling innovation spending among industry incumbents.
Opinion by " Mark Smith
14.12.2021
To spend or not to spend: how COVID-19 has stunted innovation for many
Meet Basubu, the yoga and meditation retreat marketplace
For our quick fire questions series – or QFQs – we spoke to George Burgess, cofounder and CEO of Basubu, about capitalising on post-COVID trends and creating a functional website in just a few weeks.
Portfolio by " Maddyness UK
13.12.2021
Meet Basubu, the yoga retreat marketplace we all need
5 tips for planning a cancel-proof and flexible work Christmas party
The emergence of the new COVID variant Omicron has thrown a curveball on Britain’s festive celebrations this year, once again creating a major pause for thought.
Opinion by " Matt Ephgrave
06.12.2021
5 tips for creating a cancel-proof and flexible Christmas party
Will merchants join Amazon to end the monopoly of card networks?
Last week, Amazon announced that it will no longer accept UK-issued Visa credit cards from January 2022. The reason came down to the high fees that Visa charges for processing credit card transactions. While the change may come as a shock to many, it brought to light an issue that merchants have long been protesting. 
Opinion by " Siamac Rezaiezadeh
02.12.2021
Sink or swim: What the profitability of neobanks means for incumbents
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