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ARTICLES BY “Kirstie Pickering”
Specialisation is the trend for European VCs
As Europe’s venture capital ecosystem continues to swell with capital and new people, many VCs are competing more than ever to secure their preferred returns: so too are LPs and founders. To give them an edge in the competition, many VCs today are looking for ways to clearly differentiate themselves.
Opinion by " Oliver Holle
02.09.2021
Specialisation is the trend for European VCs
Fraud at 30,000ft: cybercrime in the airline industry
Given all the security around air travel, you would think that they would be one of the industries least at risk from fraud, but you would be wrong. The International Air Transport Association (IATA) estimates fraud costs the industry $1B per year, which only adds to the $84B that the industry lost in 2020.
Opinion by " Tamas Kadar
01.09.2021
Fraud at 30,000ft: Cybercrime in the airline industry
Transforming the ride-hailing industry, one electric vehicle at a time
Using an app to arrange a journey via a ride-hailing company is commonplace for so many of us. But have you ever given a thought to the type of vehicle you travel in and how your driver pays for it? Maddyness UK spoke to Nicko Williamson, founder of WeFlex.
Portfolio by " Kirstie Pickering
26.08.2021
Transforming the ride-hailing industry, one electric vehicle at a time
The new way to invest in private companies: meet Vauban’s cofounder Rémy Astié
Maddyness UK speaks to Rémy Astié, cofounder of wealth container platform Vauban, about launching a business from a dingy flat, hurdles for new angel investors and the change in approach to investing.
Portfolio by " Maddyness UK
25.08.2021
The new way to invest in private companies: meet Vauban’s cofounder Rémy Astié
Meet ikigai: the app that’s taking a fresh approach to banking and investing
Banking and investing is something of a mystery for many of us: it’s safe to say that a lot of people should know more about looking after their money, but simply haven’t been schooled in the best ways to do this. Ikigai is a new banking and investment app targeting exactly those people. Maddyness UK spoke to its cofounder, Edgar de Picciotto.
Portfolio by " Kirstie Pickering
19.08.2021
Meet ikigai: the app that’s taking a fresh approach to banking and investing
International expansion, company culture and post-pandemic trends with Silicon Valley Bank UK branch's Sonya Iovieno
As life slowly returns to a new post-pandemic normal, startups are looking at how to excel in this uncertain, unknown territory. Maddyness UK spoke to Sonya Iovieno, head of venture & growth at Silicon Valley Bank (SVB) UK Branch, about pinpointing job specifications, the key to success in overseas growth, and the sudden uptick in digital adoption.
Portfolio by " Kirstie Pickering
18.08.2021
International expansion, company culture and post-pandemic trends with Silicon Valley Bank UK Branch’s Sonya Iovieno
How to capitalise on the Olympics in your marketing strategy
With the launch of the Olympic Games Tokyo 2020, fans around the world have settled down in front of the TV to cheer on their country and its athletes. The Games create a unique opportunity for businesses to connect with their customers on a topic that resonates with so many – sport.
Opinion by " Jacqueline Bourke
03.08.2021
How to capitalise on the Olympics your marketing
LSE Generate: Building resilience will fast track your business' success
The past year saw life as we know it change in many aspects, from our personal lives through to our professional ones. And as COVID-19 caused the UK to plunge into the deepest recession on record, data from the Office of National Statistics also found that more than 900,000 small businesses in the UK are at risk of failing due to the pandemic.
Opinion by " LJ Silverman
27.07.2021
LSE Generate: Resilience is the key to making your business thrive
It’s time to restore data governance and security to the event tech agenda
When change happens at an extraordinary pace within business, unforeseen consequences are all but inevitable. And so, following the mass migration to virtual events platforms triggered by the start of the pandemic, it’s no surprise that the actual security ramifications are only now becoming clear.
Opinion by " Vanessa Lovatt
22.07.2021
It’s time to restore data governance and security to the event tech agenda
Why is the UK so good at creating cutting-edge biotech firms?
Earlier this year, the Bioindustry Association reported that the UK’s biotech companies are on track for a record-breaking year of fundraising, with over £830M flowing into the sector by the end of February. Compared to this time last year, the UK’s biotechs have raised more than double the amount of venture capital for new companies.
Opinion by " Dr Anne Lane
21.07.2021
Why is the UK so good at generating cutting-edge biotech firms?
Launching a new fund and tackling societal challenges: Meet Ada Ventures’ Check Warner
With #QVCs, Maddyness UK profiles different funds to give founders and entrepreneurs the information they need to choose the right investor. This week, we speak to Check Warner, partner at Ada Ventures.
Portfolio by " Maddyness UK
19.07.2021
Launching a new fund and tackling societal challenges: Meet Ada Ventures’ Check Warner
Audio branding: heard any great businesses lately?
How does a business build a sonic identity for your brand? There is a well-understood visual language where text and colour can be used to evoke specific moods and drive us act, such as clicking a link to view more information about a product or service. How can audio enhance these messages?
Decoding by " David Howell
08.07.2021
Audio branding: heard any great businesses lately?
Why hiring freelancers will help your tech business grow
The gig economy is expected to go into overdrive on the back of higher employer demand, more opportunities and the potential for freelancers to earn more money. Freelancers and startups are a match made in heaven. 
Opinion by " Xenios Thrasyvoulou
28.06.2021
Why hiring freelancers will help your tech business grow
5G technology to boost Welsh tourism and agriculture
After a tough year for business, tourism and farming, Wales will now collectively benefit from 5G technology developed by a British startup. Thanks to government funding, UtterBerry aims to revolutionise efficiency and sustainability within the sectors via 5G technology.
News by " Abby Wallace
24.06.2021
5G technology to boost Welsh tourism and agriculture
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