Startups and scale-ups with a thoughtful approach to their marketing strategy and budgeting can manage the impact of the economic shifts better than their rivals. Here are four building blocks behind this approach.
12.10.2022
As part of our quick fire questions series – or QFQs – we spoke to Tristan Thomas, CEO and cofounder of Packfleet about how they are overhauling the courier experience for merchants, customers and drivers.
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Tristan Thomas
12.10.2022
In the past, businesses could get away with creating one piece of content and blasting it out to their entire audience. But things have changed with the rise of social media and the internet.
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Jordan Bishop
12.10.2022
As part of our quick fire questions series – or QFQs – we spoke to James Easton, cofounder and CEO of IONETIC about bespoke battery solutions
that can increase energy density and the importance of a clear strategy for success.
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James Eaton
11.10.2022
Who is it that actually creates and delivers the products the world needs?
Who is it that actually provides the service that the customer enjoys?
Who is it at the end of the phone attending to the demands of a happy, or not so happy, customer?
On whose efforts does your business thrive?
You know the answer, of course, it is “your people”.
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Manley Hopkinson
11.10.2022
In the ever-growing investment landscape, funds are multiplying and diversifying, and for startups there is more to raising investment than the money and the media moment. With #QVCS Maddyness profiles different funds to give founders and entrepreneurs the information they need to choose the right investor. Today we interview Chris Smith, Managing Partner at Playfair Capital.
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Chris Smith
10.10.2022
A recent report suggests fast food chains were the hardest hit by the reduction in business travel spend due to restrictions enforced by COVID-19.
08.10.2022
Every week, Maddyness brings you the latest investment news from the UK startup ecosystem. Here's a recap of this week's investments.
Decoding by
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Maddyness UK
07.10.2022
We’ve all heard of the saying “to save for a rainy day”, but how many of us actually put those words into practice? If you’re running a business, it might seem like the smarter choice to invest all of your money back into your company. After all, more funds mean more growth! But, this isn’t always the smartest option.
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Daniel Groves
07.10.2022
As part of our quick fire questions series – or QFQs – we spoke to Herman Narula, cofounder and CEO of Improbable, about defining the metaverse, enhanced social interactions, a sense of presence inside virtual spaces and the need to adapt.
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Herman Narula
07.10.2022
Earlier this year, the UK tech industry was valued at £1T, a significant milestone that only the US and China have previously reached. In fact, following record levels of venture capital investment, the UK tech industry is now home to thirteen decacorns – businesses valued at $10B or more – putting the value of the UK market at more than double that of Germany and nearly five times greater than France and Sweden.
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Mike Rhodes
06.10.2022
Establishing a legal entity abroad is a time-consuming and expensive process and, more than anything, very risky. If business in the new market is bad and the foreign entity needs to be closed again, the financial losses are substantial, which can stifle business growth. Here you will read how startups can minimise their risks and enter new markets with full confidence.
05.10.2022
After two difficult and turbulent years, the tech job market is forcing recruiters to reinvent themselves and their practices. This observation was shared by the organisers and participants at the second EuraTechnologies Talent Fair event in Lille this week.
04.10.2022
About a third of the food produced on earth - food we pay for - is wasted. Food waste, as a result, has been dubbed by some as ‘the world’s dumbest problem’. And in my opinion, the title is justified, although dumb problems can be difficult to solve.
04.10.2022
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