As part of our quick fire questions series - QFQs - we spoke to Elliot Garreffa, Co-founder of Oasiis Insights about web3, leveraging the power of wallet data and creating personalised campaigns for web3 customers which increases engagement, sales & AoV.
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Elliot Garreffa
23.03.2023
Foundational PR knowledge, especially media relations, has been kept opaque for a long time. It’s allowed a layer of ambiguity to be drawn over the media landscape in a way that has only benefited PR professionals. This opacity has meant that startups now typically default to using external agencies that charge them high rates and fail to provide transparent ROI metrics, leaving founders wondering whether PR is really worth it. In short, PR has become a black box, and it shouldn’t be.
23.03.2023
As part of our quick fire questions series – or QFQs – we spoke to Marcin Walaszczyk, cofounder, CTO & COO of ZIPZERO about reconsidering advertising, communication between consumers and retailers and the cost-of-living crisis.
23.03.2023
Creating a startup is always challenging. Founding one during a tech downturn, cost of living crisis and recession seems near impossible. However, with risk comes reward and many of the world’s most successful companies were founded during times of economic uncertainty. As part of a series with Antler, Maddyness has interviewed founders hoping to become the entrepreneurial success stories to emerge from this time of crisis. This week, Maddyness spoke to Nick Greenhalgh, cofounder of Luca.
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Nick Greenhalgh
22.03.2023
As part of our quick fire questions series – or QFQs – we spoke to Asif Ghafoor, CEO and cofounder of Be.EV about being a catalyst for change, connecting the community and leaving a vital legacy.
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Asif Ghafoor
22.03.2023
Many companies approach customer satisfaction incorrectly. In nearly every market, businesses prioritise profits, and by doing so miss out on valuable opportunities to either a) provide excellent experiences customers will remember or b) rectify bad experiences they won’t forget.
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Dominic Monkhouse
21.03.2023
While those who have recently been made redundant might beg to differ, surviving company layoffs can be equally distressing.
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Aoibhinn Mc Bride
21.03.2023
For the International Day of Forests, Maddyness spoke to the team at Treeapp to discover what our readers can do to help increase employee satisfaction, increase sales and tackle climate change. If you’d like to find out more about what Treeapp does, head to the bottom of this article!
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Maddyness UK
21.03.2023
With #QVCS Maddyness profiles different funds to give founders and entrepreneurs the information they need to choose the right investor. Today we interview Ewan Mitchell, founder of Cleavemoor Limited.
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Ewan Mitchell
20.03.2023
As the cost of living increases, the number of older workers looking to re-enter the workforce is also on the rise. So for startups considering ways to combat the growing skills shortage, attracting older workers, who bring a vast array of skills, knowledge and experience, can provide a welcome solution.
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Ally Fekaiki
18.03.2023
As part of our quick fire questions series – or QFQs – we spoke to Deyan Dimitrov, CEO and founder of Laundryheap about the market for rapid dry cleaning services, an international working culture and the value of bootstrapping.
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Deyan Dimitrov
18.03.2023
The rise of e-commerce has led to the need for better customer service, as customers now demand instant gratification and personalised experiences. This has given rise to the adoption of AI-powered Chabots, which have become a game-changer in the e-commerce industry. The use of Chatbots has been shown to increase customer satisfaction and loyalty, while also improving B2B lead generation.
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Kelly Mason
18.03.2023
Every week, Maddyness brings you the latest investment news from the UK startup ecosystem. Here's a recap of this week's investments.
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Maddyness UK
17.03.2023
A mission statement is one of the most important things every company should have. Though it isn’t a budget that you can spend on marketing or an office you can rent to have a space for your team to work, a mission statement has a very practical purpose.
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Frank Hamilton
17.03.2023
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