The phrase “Build it and they will come” is a total myth. To attract customers and scale your startup, you need great marketing – and great marketing boils down to creating a message that resonates with your audience.
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Maya Moufarek
29.03.2023
As part of our quick fire questions series – or QFQs – we spoke to Hamed Silatani, cofounder and CEO of Uptime Labs about using AI to recreate realistic IT system failures, chain link logic and the importance of hiring people that are better than yourself.
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Hamed Silatani
29.03.2023
The rise of fintech shows that the game of finance is now wide open. Traditional services now find themselves sharing the pool of trust with the newest players in finance - across blockchain, neo-banks, embedded finance, payments and much more…
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Rob Straathof
29.03.2023
As part of our quick fire questions series – or QFQs – we spoke to Cem Savas, CEO of Plentific about connecting property management stakeholders, speed of growth and becoming a global organisation
28.03.2023
My journey to running a business and becoming a CEO was accidental. At 20, I was forced to stop chasing the rugby dream due to a few serious injuries - I had to quickly carve a new path where I could channel my ambition and work ethic. This took me first into recruitment, then to various businesses including eBay where I worked alongside pioneers in the rise of eCommerce. Not long after, I found myself in the high-octane throes of a VC-backed Silicon Valley startup and ultimately founded Detected in the middle of 2020.
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Liam Chennells
28.03.2023
The oft-quoted argument that ‘it is only by recruiting the biggest companies before they have truly improved their practices and help them along the path that we will create change’ has been wielded for years by those trying to justify why they are accepting money from dubious sources, and has yet to be proven. As a 26-year veteran of the aid and development sector, I can attest that, for the most part, all you become is complicit in a marketing operation, not a leader in a movement advocating for social and environmental change.
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Mike Penrose
28.03.2023
We all know that people buy from people, so if you want to win customers you need to put yourself out there. But what if the very thought of stepping into the limelight causes a crash of confidence? Or even fills you with dread? Well, firstly, you’re not alone! And secondly, it IS possible to feel better about it – and even enjoy it. Promise.
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Rebecca Jabbar
27.03.2023
There was once a man who worked in the corporate world. Although he was very successful, he was fed up with his job. He hated the company culture, the long hours and the long daily commute So, one day he decided to become an entrepreneur and set up his own business. After a couple of years of consistent hard work, his business began to succeed. However, his personal life did not. His marriage began to fail, and he got divorce. This ruined him financially and so he had to start his business over again.
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Niraj Kapur
27.03.2023
As part of our quick fire questions series – or QFQs – we spoke to Horatio Cary, Cofounder and CEO of Skin + Me about
revolutionising the the skincare industry, the critical importance of personalisation and how to build a team ready to deal with inevitable ambiguity and uncertainty.
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Horatio Cary
25.03.2023
Adapting to an increasingly digital world, marketers constantly seek innovative technologies in order to build meaningful connections with consumers, and organise a superior customer experience via online and offline channels. Phygital brand campaigns – with the use of technology – have yet-to-be-unlocked potential for reaching these goals.
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Svetlana Stotskaya
25.03.2023
Gamification is an e-commerce trend that has taken the retail sector by storm. Its popularity only continues to soar and is now an essential marketing tool for retailers determined to drive loyalty and sales.
24.03.2023
Building a startup is always about dealing with the unknown because you can never be sure if your startup will make it. However, as the recession is looming over, the rules of the game have drastically changed, and striving businesses must tackle an even bigger uncertainty.
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Andriy Bas
24.03.2023
Every week, Maddyness brings you the latest investment news from the UK startup ecosystem. Here's a recap of this week's investments.
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Maddyness UK
24.03.2023
Foundational PR knowledge, especially media relations, has been kept opaque for a long time. It’s allowed a layer of ambiguity to be drawn over the media landscape in a way that has only benefited PR professionals. This opacity has meant that startups now typically default to using external agencies that charge them high rates and fail to provide transparent ROI metrics, leaving founders wondering whether PR is really worth it. In short, PR has become a black box, and it shouldn’t be.
23.03.2023
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