The end of cookies and advertising identifiers is near as the world of advertising is entering a new era: one where brands will move beyond their over-reliance on third-party data.
19.05.2023
When it comes to sustainability, there's no time to waste. That's why Verdier & Co. Corporate Advisory recently gathered a group of senior executives from top-tier companies and investment funds for a ground-breaking executive breakfast at The Lansdowne Club in Mayfair. The event, moderated by Jean-Philippe Verdier, brought together a diverse group of corporate leaders (many B Corp like Verdier & Co.) and investors from various industries to discuss sustainability strategies and global trends in sustainability skills.
19.05.2023
On the day that OneTech announces its independence from startup network Capital Enterprise to expand its programmes and products, we spoke to Emma Obanye, entrepreneur, mentor, self-confessed tech geek and Managing Director of OneTech about changing the startup ecosystem, making entrepreneurship truly inclusive and playing Padel.
18.05.2023
As part of our quick fire questions series – or QFQs – we spoke to Chris Ingham, cofounder of Road Hounds about creating a metaverse project during lockdown, Rock'n'Roll 3.0 and growing the concept from a single club room to a zone to an entire city scape.
18.05.2023
The world of marketing is constantly evolving, and so are the expectations of consumers. Today, customers want more than just a product or service; they want an immersive and engaging experience that connects them with the brand on a deeper level. This is where phygital marketing comes in.
18.05.2023
As part of our quick fire questions series – or QFQs – we spoke to Adhikar Naidu cofounder of Signa X about building 3D assets and experiences for the metaverse, empowering users and why building the metaverse is too big for one single technology company alone.
18.05.2023
Getting investment for your startup can be daunting, even in good economic conditions, but as investors pull back amid a wave of uncertainty, tech layoffs, and recession fears, startup founders are prepping for the worst when it comes to securing any kind of investment.
18.05.2023
In recent years, workers have been demanding more meaningful mental health and wellbeing support from their employers. Startups desperate to attract top talent have answered with a whole host of ‘workplace wellness’ initiatives and benefits. But ‘happiness officers’ and branded water bottles which aren’t backed up by the robust and professional mental health support (which teams so often really need) are signs of an increasing trend for “wellbeing washing” - where support is offered in public but not in practice.
17.05.2023
Not many founders can predict exactly where their startup will be in ten years’ time. Plans, products, people change, with plenty of growing pains along the way. But what if your name becomes part of that pain?
17.05.2023
It’s not uncommon for a startup’s founder to step down as CEO. Sometimes, the founder in question might simply feel that they’re ready to try something new. At other times, they might believe that they’ve taken the business as far as they can, and that someone else is better placed to move the needle forwards.
16.05.2023
From Google docs to old school paper notebooks, there are many ways to approach to-do lists. But for those of us who find that no amount of shiny new stationary can put a stop to the perils of procrastination, productivity hacks are an essential tool to deploy when all else has failed.
16.05.2023
Nearly three-quarters of customers are more likely to choose a bank with a positive social and environmental impact. What can’t be measured is often neglected. “On average, one person in Europe is responsible for the release of around 6 tonnes of CO2 into the atmosphere each year.”
16.05.2023
As part of our quick fire questions series – or QFQs – we spoke to Josh Sprigg, founder and CEO of enferm about the crisis in nursing, creating a way for healthcare workers to thrive and adopting of new technologies.
16.05.2023
The debate on whether “ex-operators” make better or worse venture capital investors is tired and outdated. Instead, firms that recruit both types of candidates – those who have experience working in the tech and startup world (operators), and those from previous finance and investing backgrounds – can pull from a larger talent pool and build investment teams with a more varied set of skills. And as a bonus, that expanded talent pool itself is more diverse.
15.05.2023