The importance of enduring company building has become more pronounced than ever before. Founders are hitting the reset button, going back to the first principles, and building companies that are lean, mean, and ready to conquer from day one.
Decoding by
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Sarah Nöckel
07.03.2024
JJ Jegorova & Mauro Battellini, Co-founders of Black Unicorn PR, looked at hundreds of journalists’ pet peeves on X/Twitter to understand the regular mistakes still being made by too many PRs.
07.03.2024
In 2021, with the pandemic raging, the troubled delivery app market received a huge shot in the arm. Volume soared, and while profits didn’t, a wave of acquisitions hit the industry. Google acquired Postmates for $2.65B, while Just Eat Takeaway snapped up Grubhub for $7.3B. Today, again, most delivery apps are in trouble, and many are on the verge of going bankrupt. But for that brief moment, these companies rode a wave to a fantastic valuation.
Tools by
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Jonathan Trimble
06.03.2024
I can vividly recollect talking to a client as we landed on the tarmac. I had sheepishly shared with her how, on the flight, the concept of leadersh#t had “appeared” to me.
Portfolio by
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David Ross
04.03.2024
Branding has always been an important part of building an audience and attracting new customers. However, the market never is and never will be static. New branding methods constantly emerge while others are hidden in the closet with other outdated marketing tools.
Tools by
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George Mathew
02.03.2024
As part of our quick founder questions series - or QFQs - we spoke to Richard Carter, CEO and founder of Lopay about building a low cost alternative payment app, the power of advocacy and a future where all payments are free.
Portfolio by
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Richard Carter
02.03.2024
Being able to identify a promising startup can reap some considerable benefits. I mean, who wouldn’t want to be able to identify the next Deliveroo or Uber The question is, how do you go about identifying these startups in a UK marketplace?
Tools by
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Daniel Groves
01.03.2024
Every week, Maddyness brings you the latest investment news from the UK startup ecosystem. Here's a recap of this week's investments.
News by
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Maddyness UK
01.03.2024
Recently, a new brand I’m associated with conducted an attribution study that returned a puzzling result. It had asked its customers where they had heard of the brand (which was relatively new), and a good-sized chunk of the respondents said they saw it on YouTube. However, the brand had never advertised on YouTube, nor had its products been reviewed in any substantial numbers on the platform.
Tools by
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Jonathan Trimble
28.02.2024
From holographic concerts to immersive exhibitions, entertainment has become more accessible, wide-ranging, and innovative than ever before – but as we look towards the next phase of technology’s disruption, with artificial intelligence developing at an unprecedented speed, a critical and contentious question arises: is technology changing the world of entertainment for better or worse? And what does its future hold?
News by
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Gavin Poole
27.02.2024
With #QVCS, Maddyness profiles different funds to give founders and entrepreneurs the information they need to choose the right investor. Today, we speak to Max Samuel, General Partner at SNÖ Ventures.
Portfolio by
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Max Samuel
26.02.2024
With #QVCS, Maddyness profiles different funds to give founders and entrepreneurs the information they need to choose the right investor. Today, we speak to Dr. Gesa Miczaika, General Partner at Auxxo Female Catalyst Fund.
26.02.2024
Every week, Maddyness brings you the latest investment news from the UK startup ecosystem. Here's a recap of this week's investments.
News by
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Maddyness UK
23.02.2024
I often get asked what a brand is. We all know the typical answer: a set of attributes, design and other associations that identify a company’s goods and services as distinct from others. But a better definition is this: a brand is money. It is a license to charge more, grow market share, forestall competitors, expand into new products and services, and weather downturns better than the competition.
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Jonathan Trimble
21.02.2024
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