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ARTICLES BY “David Johnson”
Jason Touray of Black Unicorn on company culture and how to start it right
What drives entrepreneurs? Money? Respect? Adoration? For whatever reason, when an entrepreneur goes out with their MVP, ensuring its success in the market can take up a lot of their thinking space over, say, having a considered 360-degree strategy regarding their staffers. That’s not to say founders don’t care, but that laser-focus, and being lean, can make it an added challenge.
Portfolio by " Ella Bowman
06.08.2020
Why learning to code is not just for boys!
Cypher is the coding school that your kids will love! Learning the language of code is probably the smartest decision you can make as a parent for your child. It is a skillset that when paired with traditional academics will transport them to the future world with a leg up! Remember coding is for everyone, not just for boys!
Portfolio by " Cleo McGee
06.08.2020
Negotiate like the best pirate of all times
August is here, the heatwave is making me dream of the Caribbean and I thought I’d take you there… Today we will talk about treasure, pirates and tough negotiations. And who else than the amazing Jack Sparrow to demonstrate that yes, you can still be efficient while consuming huge amounts of rum. So make yourself a Daikiri or a Mojito and enjoy reading matey.
Tools by " Caroline Franczia
06.08.2020
8 top trends for fintech in a post-COVID world
Maddyness caught up with Nikita Tchesnokov, Partner at Gauss Ventures, who has been thinking about the current trends in Fintech in a post COVID-19 world and what we can expect to see in the coming months as the world starts to try and recover from this global pandemic.
Portfolio by " Darren Rebeiro
06.08.2020
How to bootstrap your startup on a shoestring marketing budget
Less than a year after TidyChoice launched in 2015, Homejoy and Handy from the US and Helpling from Germany entered the London home cleaning market. Both Handy and Helpling had over $100M venture capital funding whilst Homejoy had around $45M funding. By contrast, we had less than £50,000 marketing budget to bootstrap the business to £1M revenue.
Tools by " David Reeson
05.08.2020
From the ashes of retail armageddon, we will rise
Giles Corbett and his brother Julian co-founded Ksubaka initially as a new way for brands to advertise to shoppers in stores at mass scale. But working with retailers, they came to understand the need to improve the in-store experience and so shifted their focus to help physical retailers revitalise by providing in-store digital interface products and services.
Decoding by " Giles Corbett
05.08.2020
Andrew Humphries and The Bakery: a recipe for success
It’s one of the most crucial divides in the business world. On one side we have large corporations, faced with the ever-growing shadow of digital transformation. They’re driven to adopt technology and evolve, or face the consequences of being outed by new business models... On the other, we have startups. Young, nimble and innovative, their breakthroughs often hold the answers for established giants. Andrew Humphries tells us more.
Portfolio by " Esat Dedezade
04.08.2020
Andrew Humphries
The second wave of COVID-19: Will it come and how will we cope?
As we are all very well aware the first hit of COVID-19 or Coronavirus was indeed a shock to the system. Little did we know, or could we grasp the impact that this would have on our mental and physical health, the stress on our families and loved ones, our careers, our friendships, and life as we knew it.
Tools by " Cleo McGee
04.08.2020
Why your startup needs to be high-growth
In order for your business to survive and successfully thrive, it has to grow. Constantly. But most entrepreneurs doom themselves by mistaking a fast metabolism for a steady high-growth diet, here Joe Procopio explains the different rates of growth to help you find your ideal balance.
Tools by " Joe Procopio
04.08.2020
COVID-19: Interview with Olivier Ramel, CEO & Co-Founder of Kymono
Culture is a top priority for startups and large groups alike, and Kymono offers their clients an ever-evolving selection of products to ensure that culture, even in the most difficult times, is kept sacred. Maddyness spoke with Olivier Ramel, CEO and co-founder of Kymono to understand how the company is coping during the COVID-19 pandemic and what the future holds.
Portfolio by " Olivier Ramel
03.08.2020
Road building completed using ash from Drax power station
Ash from Drax’s UK power station has been used in the concrete structure of the £1.5B A14 Cambridge to Huntington road-building scheme. The use of power station ash in cement production has reduced energy consumption and prevented fresh aggregate from being mined.
Portfolio by " Nick Finegold
03.08.2020
How technologists took on the might of the advertising agency
Digital disruption in media and marketing is in evidence everywhere you look. From the rise of streaming and on-demand television to the ubiquity of highly targeted online advertising: new digital technologies are transforming the behaviours of both consumers and the businesses that sell to them.
Portfolio by " David Leahy
31.07.2020
Startups, tech and the female founder landscape
Every company, as the saying goes, is a technology company. Those that don’t embrace technology will lose their competitive edge and falter in the face of new players. While the banking industry is steeped in more tradition than most, the winds of change are already here. We learn more from Diana Biggs, Global Head of Innovation at HSBC Private Banking.
News by " Esat Dedezade
30.07.2020
Targeting the Fortune 500? You’re gonna need a bigger boat!
This week Caroline Franczia takes us to Amity Island to explain how you can build a strategy to move from catching small fry to snaring the biggest deals in the ocean.
News by " Caroline Franczia
30.07.2020
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