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ARTICLES BY “David Johnson”
The role of Immersive Technology in a post-Corona world
Various incarnations of Immersive Technology have been on the scene for a while, hovering around the edges of mainstream society and popular culture, waiting for a catalyst to catapult their digital revolution into daily reality...
Portfolio by " Steve Duma
17.08.2020
Crafting lifelong knowledge and skills with MakerClub
As the digital revolution displaces long-established norms around education, career paths and working life, how can we identify and teach the skills most needed in the future? Simon Riley, MakerClub Founder and CEO, outlines how we can, and must, develop lifelong, relevant learning.
Decoding by " Max Wood
13.08.2020
Against the odds, the journey of a mumpreneur
Creating a business alone is hard, running a business as a parent of five is harder, add in chronic health conditions and surely it is time to reconsider your plans? Absolutely not, as Maddyness discovered when we spoke with Lucille Whiting, Lead Designer and Maker at Sophia Alexander Jewellery.
Portfolio by " Lucille Whiting
13.08.2020
Start your own business after redundancy rather than joining an MLM scheme 
Anyone facing redundancy in the wake of COVID-19, who’s considering becoming an MLM rep, would be far better off creating a business of their own if they’re looking to make money as well as finding flexibility, freedom and job satisfaction. 
Tools by " Hannah Martin
13.08.2020
Is your Adaptability Quotient high enough for you to be able to open Jurassic Park?
Dinosaurs and man, two species separated by 65 million years of evolution have just been suddenly thrown back into the mix together. How can we have the slightest idea of what to expect? Alan Grant, Jurassic Park.
Tools by " Caroline Franczia
13.08.2020
COVID-19: Interview with Jonathan Lewis, Chief Executive, TruLife Optics
The world is increasingly digital and contactless, so it was timely that Maddyness spoke with Jonathan Lewis, Chief Executive, to understand how the company is coping during the COVID-19 pandemic and what the future holds.
Portfolio by " Jonathan Lewis
12.08.2020
Short film "Plastic Song" shows the catastrophic impact of plastic waste
Filmmaker Julian Hanford has launched a new conceptual short film called Plastic Song featuring renowned artist Steve McPherson highlighting plastic pollution in our water, rivers, beaches and oceans. The artist has been walking the Kent beaches collecting discarded plastic objects and transforming them into artworks.
Portfolio by " Maddyness
12.08.2020
Moderation is sexy: just ask Stryyk
If there were a time of year to talk about moderation, you might expect it to be January. The month when piousness abounds; when our feet look like they belong in a mortuary, at the end of our indulged and pallid bodies; when our bank accounts look like an evil toddler’s been playing with a calculator (‘minus one hundred gazillion pounds, Daddy!’); when we go to the doctors in the hope that something is tangibly wrong with us outside of general glibness, which you can’t treat with an antibiotic, apparently. Oh, come on doctor, can we at least try it?
Portfolio by " Ella Bowman
11.08.2020
Alex Carlton
How startups create a successful growth plan using data
Growing your business is not rocket science. For most startups, the difference between success and failure is the difference between fumbling around in the dark and following a well-lit path towards growth. But according to Joe Procopio, no one is going to light that path for you.
Tools by " Joe Procopio
11.08.2020
AR in the retail market: What has been achieved so far?
A lot has been written on Augmented Reality (AR). Usually, the word is thrown in with Virtual Reality (VR) as two technologies that will reshape the world going forward. While it’s true that AR has a use that goes beyond TikTok filters —there’s a lot of misinformation on the potential applications of this technology.
Portfolio by " Evelyn Johnson
11.08.2020
Sustainable funds must work harder to vet their investments
In the aftermath of reports on conditions in Boohoo's supply chain, asset managers with sustainable funds should stop clinging to pseudo-scientific ESG scoring systems in the face of common sense.
Decoding by " Nick Finegold
10.08.2020
Tech Nation welcomes 32 climate tech companies to its second Net Zero programme
Data: Interview with Danny Reeves, CEO of Exonar
Data has never been a sexy word for businesses or startups alike, but with the onset of COVID-19 and working from home, it’s become more necessary for companies to know not only where their data is, but also how to leverage it. We spoke to Danny Reeves, CEO of Exonar about data, 5G car automation, and how startups can begin to build up and use their data to their advantage from the onset.
Portfolio by " Cleo McGee
10.08.2020
The under representation of women in the investment industry
While the financial industry is making greater progress in terms of gender balance in the workforce, women are still underrepresented in the investment sphere. This is often attributed to the lack of inclusivity in their work environment, especially on the trading floor. However, increasing female representation in finance can potentially lead to better risk management and greater economic yield.
News by " Maddyness
07.08.2020
Jason Touray of Black Unicorn on company culture and how to start it right
What drives entrepreneurs? Money? Respect? Adoration? For whatever reason, when an entrepreneur goes out with their MVP, ensuring its success in the market can take up a lot of their thinking space over, say, having a considered 360-degree strategy regarding their staffers. That’s not to say founders don’t care, but that laser-focus, and being lean, can make it an added challenge.
Portfolio by " Ella Bowman
06.08.2020
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