Ammar Hmid is the founder of Presto, Libya’s largest and most funded startup. He previously co-founded Kayan e-commerce, a Libyan digital marketplace that connects local sellers and buyers. In this piece, originally published by The Realistic Optimist Ammar discusses the African startup gold rush and reinventing the food-delivery model.
06.03.2024
I can vividly recollect talking to a client as we landed on the tarmac. I had sheepishly shared with her how, on the flight, the concept of leadersh#t had “appeared” to me.
04.03.2024
Branding has always been an important part of building an audience and attracting new customers. However, the market never is and never will be static. New branding methods constantly emerge while others are hidden in the closet with other outdated marketing tools.
02.03.2024
As part of our quick founder questions series - or QFQs - we spoke to Richard Carter, CEO and founder of Lopay about building a low cost alternative payment app, the power of advocacy and a future where all payments are free.
02.03.2024
Being able to identify a promising startup can reap some considerable benefits. I mean, who wouldn’t want to be able to identify the next Deliveroo or Uber The question is, how do you go about identifying these startups in a UK marketplace?
01.03.2024
Every week, Maddyness brings you the latest investment news from the UK startup ecosystem. Here's a recap of this week's investments.
01.03.2024
Recently, a new brand I’m associated with conducted an attribution study that returned a puzzling result. It had asked its customers where they had heard of the brand (which was relatively new), and a good-sized chunk of the respondents said they saw it on YouTube. However, the brand had never advertised on YouTube, nor had its products been reviewed in any substantial numbers on the platform.
28.02.2024
From AI to virtual reality, the fashion industry and experience is transforming. Head of Innovation at London College of Fashion Matthew Drinkwater explains how the UK has become a trailblazer for innovation in this dynamic space.
27.02.2024
From holographic concerts to immersive exhibitions, entertainment has become more accessible, wide-ranging, and innovative than ever before – but as we look towards the next phase of technology’s disruption, with artificial intelligence developing at an unprecedented speed, a critical and contentious question arises: is technology changing the world of entertainment for better or worse? And what does its future hold?
27.02.2024
With #QVCS, Maddyness profiles different funds to give founders and entrepreneurs the information they need to choose the right investor. Today, we speak to Max Samuel, General Partner at SNÖ Ventures.
26.02.2024
With #QVCS, Maddyness profiles different funds to give founders and entrepreneurs the information they need to choose the right investor. Today, we speak to Dr. Gesa Miczaika, General Partner at Auxxo Female Catalyst Fund.
26.02.2024
Every week, Maddyness brings you the latest investment news from the UK startup ecosystem. Here's a recap of this week's investments.
23.02.2024
I often get asked what a brand is. We all know the typical answer: a set of attributes, design and other associations that identify a company’s goods and services as distinct from others. But a better definition is this: a brand is money. It is a license to charge more, grow market share, forestall competitors, expand into new products and services, and weather downturns better than the competition.
21.02.2024
As part of our quick founder questions series - or QFQs - we spoke to Oskar Serrander, cofounder of Wondercraft about democratising audio creation, recent investment news and why simplicity is key for a great working culture.
20.02.2024