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ARTICLES BY “David Johnson”
Crowdfunding now: apps for conscious spenders and creatives
Every week, Maddyness brings you MaddyCrowd, revealing our selection of projects available on crowdfunding platforms. Here's this week's selection.
Tools by " Maddyness
10.04.2021
Paint Texture
Meet healthtech companies preventing brain haemorrhage and 'sensing' blood in this week's MaddyMoney
Every week, Maddyness brings you the latest investment news from the UK startup ecosystem. Here's a recap of this week's investments.
Decoding by " Maddyness
09.04.2021
Maddymoney startup investment-news
Why building software is like building a house - and how to make sure yours stays standing
Software engineering can be hard to grasp for non-technical founders, but it doesn’t have to be a total mystery. James Zhao, co-founder of Thought&Function, breaks down the tools, expertise and timelines you’ll need to create a successful end product.
Tools by " James Zhao
09.04.2021
Coding Screen
The reinvention of working in sales – as explained by Jerry Maguire
Sales, owned for decades by people who are good with people, a job that requires intense networking and face-to-face meetings, is now happening 100% remotely in most countries. From leadership to managing prospects and customers, what are the key learnings of 2020 and best practices to apply in 2021?
Tools by " Caroline Franczia
09.04.2021
The reinvention of working in sales – as explained by Jerry Maguire
Going for growth: getting closer to our customers to fuel global expansion
We made a big decision for our business last year. Having founded LawAdvisor in Melbourne and grown our business in Australia for a number of years, it was time to get serious about global growth – and for us that meant moving our headquarters and some of our top team to the UK.
Opinion by " Brennan Ong
08.04.2021
An industry on the cusp of change? VCs, startups and the promise of diversity
Like many sectors, concerted efforts have helped improve venture capital’s diversity and that of the startups we invest in. Diversity VC’s ‘Diversity in Venture Capital 2019’ study reported that women now make up 30% of the VC workforce, up from 27% in 2017.
Opinion by " Lucy Rand
08.04.2021
Water and Ice
AgeTech: How technology could drastically benefit an ageing society
Humans aren’t comfortable with the idea of ageing. Trying to slow down the natural body clock has been our obsession for centuries.
Opinion by " Simon Lovick
07.04.2021
When do startups need a T-shaped marketer?
Over the last couple of years, more and more digital marketers believe they must become T-shaped if they want to remain at the top of their game in the years to come. At the same time, more and more companies are looking to hire such talent. In this article, we’ll be debating the T-shaped marketer concept and when startups should, in fact, hire such talent.
Tools by " David Odier
07.04.2021
Home desk with yellow watch
Our mission is to power the future of money in Africa
Ire Aderinokun is a frontend web developer and user interface designer from Lagos, Nigeria. She is the cofounder and COO of BuyCoins (YC S18), a cryptocurrency exchange for Africa.
News by " Ire Aderinokun
07.04.2021
Our mission is to power the future of money in Africa
How startups use their resources to find product-market fit
Maximise the minimum and the viable in your product. The tricky thing about launching a new product to market is that it’s barely even a milestone worth celebrating. What comes next is a series of chicken-and-egg problems and snap decisions on the way to product-market fit.
Tools by " Joe Procopio
06.04.2021
How startups use their resources to find product-market fit
How hotel brands can show gratitude in a period of social distancing
A pandemic could bring the world to its knees and affect the hospitality, tourism, and restaurant/food service industries, as we have seen with COVID-19. Before such situations, we could travel to any place of our choice anytime without any restrictions. But things changed as guidelines were in place to ensure that the virus did not spread. Social distancing measures were in place, and people had to either follow the rules or stay at home.
Opinion by " Frank Hamilton
06.04.2021
How hotel brands can show gratitude in a period of social distancing
The first steps to raising funds as an early stage startup
Between AI, cryptocurrencies, e-health or climate change technologies, there is no shortfall of new ideas to change the world and the overall enthusiasm from the growing community of entrepreneurs keeps giving me hope for the future.
Tools by " Xavier Louis
06.04.2021
New career path in 2021 for entrepreneurs
In the bathrooms of the future, shampoo comes in cans
Aluminium is infinitely recyclable – with three quarters of all aluminium ever mined still in existence today. Can we harness this property to make cosmetics greener?
Portfolio by " Florence Wildblood
06.04.2021
Crossing the chasm: A journey to commercialisation in MedTech
Geoffrey Moore’s seminal 1991 book, Crossing the Chasm, has been a go-to source for technology entrepreneurs looking to take a product to the mass market. Moore argues technology products do not follow a gentle path from early adopters to the majority, but must cross a chasm between the two.
Opinion by " Andrew Thelwell
05.04.2021
A journey to commercialisation in MedTech
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