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ARTICLES BY “David Johnson”
Play is the most natural form of learning, so why has society paused the game?
What inspires you to jump out of bed each day? Achieving new growth targets? Tracking down a new business to fund? I’m passionate about education and engaging youngsters – and not just because it’s a job requirement of working at an edtech gaming company. 
Opinion by " Gordie Ross
10.11.2021
Play is the most natural form of learning, so why has society paused the game?
Automation can drive the growth of your startup: Maddyness speaks to Virso
As more businesses become automated, having a reliable cloud solution to store and manage data is essential. Maddyness spoke to Gus Barrett, director at Virso, to find out how their tool, Cloud Activ8, helps companies automate and how participation in OVHcloud’s startup programme helped with this mission.
Opinion by " Maddyness, with OVHCloud
09.11.2021
Starting up anywhere: why it's easier to grow a business outside London
Post-pandemic, will we see more startups flourishing outside London? Since most founders aim to raise money from investors, what are the best circumstances to make this happen if your business is well beyond the boundaries of Greater London?
Opinion by " Anthony Rose
09.11.2021
Starting up anywhere: why it's easier to grow a business outside London
How service startups unlock higher growth without funding
Last week, I got a question from a service company founder asking how to evolve her daily grind of a business to run more like a high-growth startup without pouring a ton of money into technology and marketing.
Tools by " Joe Procopio
09.11.2021
How service startups unlock higher growth without funding
Former founders and global expertise, a profile of OMERS Ventures
In the ever-growing investment landscape, funds are multiplying and diversifying, and for startups there is more to raising investment than the money and the media moment. With #QVCS Maddyness profiles different funds to give founders and entrepreneurs the information they need to choose the right investor. Today we speak to Will Dufton and Lily Shaw of OMERS ventures.
Portfolio by " Will Dufton & Lily Shaw
08.11.2021
Former founders and global expertise, a profile of OMERS Ventures
COP26 sees deal to end deforestation by 2030 – but how effective is it?
A £14B ($19B) pledge from governments using public and private funds to end deforestation by 2030 became COP26’s first big promise, with Brazil one of the signatories. However, a climate and forests specialist has said a similar deal from 2014 has not slowed deforestation. The countries that signed the pledge – which also include Russia, Canada and China – cover about 85% of global forests, and a proportion of the money is aimed at developing countries.
" Katie Chan
08.11.2021
COP26 sees deal to end deforestation by 2030 – but how effective is it?
COP26: Everything you need to know about greentech commitments
Every week, Maddyness curates articles from other outlets on a topic that is driving the headlines. This week, we're talking about the pledges made to support green innovation by world leaders in Glasgow.
News by " Abby Wallace
08.11.2021
COP26: Everything you need to know about greentech commitments
Eco-Anxiety and how the younger generation is carrying the world on their shoulders
Young people are feeling increasingly anxious about climate change and the effects a dying planet could have on their futures. Many feel helpless and feel there is nothing they can do to incite change that will make a global impact.
Opinion by " Daniel Groves
05.11.2021
Eco-Anxiety and how the younger generation is carrying the world on their shoulders
Digital forensics, student task apps and sleeptech in this week’s MaddyMoney
Every week, Maddyness brings you the latest investment news from the UK startup ecosystem. Here's a recap of this week's investments.
Decoding by " Maddyness UK
05.11.2021
Maddymoney startup investment-news
New accelerator programme launches for startups across EMEA
Startups across Europe, the Middle East and Africa can now participate in a new accelerator programme designed by AWS (Amazon Web Services).
News by " Maddyness UK
04.11.2021
New accelerator programme launches for startups across EMEA
Buzzwords are damaging real progress, let’s stop talking and start doing
The lack of funding and innovation in the North compared to the South is no secret to us by now, especially with it being considered a top priority on the government’s agenda. Question is, are they really making it at a priority, or is it just noise?
Opinion by " Michael Edwards
04.11.2021
Buzzwords are damaging real progress, let’s stop talking and start doing
Six climate tech startups to watch
As COP26 continues in Glasgow, we're taking a look at six climate tech startups helping to drive net zero ambitions.
Decoding by " Abby Wallace
04.11.2021
Six climate tech startups to watch
Digital identity is one of the 21st century's biggest challenges
As the classic New Yorker cartoon says, ‘on the internet, nobody knows you’re a dog’. This image from as far back as 1993 outlines a key feature of (and some would say a major problem with) the internet: there is often no way to tell whether any digital identity is authentic. 
Opinion by " Malte Pollmann
04.11.2021
Digital identity is one of the 21st century's biggest challenges
Healthcare doesn’t care how much money you have or who your CEO is. It cares about how you get solutions adopted
It’s obvious that the pandemic brought about changes in every industry, with one in particular close to our hearts. FoundersLane's chief medical officer Sven Jungmann (SJ) spoke with Sophie Park (SP), chief strategist for digital health partnership at Bayer.
Decoding by " Sven Jungmann & Sophie Park
03.11.2021
Healthcare doesn’t care how much money you have or who your CEO is. It cares about how you get solutions adopted
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